Airtasker (ASX: ART), the global marketplace for local
services, today announced strategic media partnerships with leading
U.S. media giants iHeartMedia (iHeart) and TelevisaUnivision
(TelevisaUnivision). These strategic alliances mark a significant
milestone in Airtasker’s U.S. expansion, designed to accelerate
growth and amplify brand recognition across the country.
Partnership with TelevisaUnivision: Airtasker USA will
leverage TelevisaUnivision's extensive linear and digital broadcast
services to reach a diverse and engaged Spanish-speaking audience.
In return, TelevisaUnivision will receive a minority equity stake
in Airtasker USA, reflecting its confidence in Airtasker’s U.S.
mission in the U.S. market.
Partnership with iHeartMedia: Airtasker USA has also
partnered with iHeartMedia to harness its extensive audio
advertising network. This collaboration will allow Airtasker to tap
into iHeart’s broad reach across broadcast radio, digital
platforms, and podcasts, connecting with a wide spectrum of
American audiences.
These media partnerships build on Airtasker’s successful
international growth strategy, which has driven significant success
in Australia and the UK. In Australia, a similar media partnership
with one of Australia’s most prominent media companies, Seven West
Media, resulted in over 60% brand awareness and 20x revenue growth,
with a 5x return on investment. The U.S. collaborations with iHeart
and TelevisaUnivision are poised to replicate this success.
“We’re excited to build on our global media partnership strategy
by joining forces with two of America’s leading media
companies—iHeart and TelevisaUnivision—to scale Airtasker in the
U.S.,” said Tim Fung, Founder & CEO of Airtasker. “With a
mission to empower people to realize the full value of their
skills, we believe the U.S. offers enormous opportunities, and we
can’t wait to get started!”
TelevisaUnivision: As the world’s leading
Spanish-language content and media company, TelevisaUnivision
provides Airtasker with the opportunity to engage with the vibrant
and rapidly expanding Hispanic demographic. This audience is
increasingly influential in shaping cultural and economic trends in
the U.S., making it a key target for Airtasker’s services as
National Hispanic Heritage Month approaches on September 15. With
market-leading broadcast networks including Univision, and a
portfolio of 38 cable networks, and 35 radio stations in major U.S.
Hispanic markets and the Uforia digital platform, Univision's
extensive reach is unparalleled. Additionally, its streaming
service, ViX, boasts over 50 million global monthly active users on
the free tier. Airtasker will have opportunities to integrate its
brand across leading content properties, including Premios Lo
Nuestro, the long-running U.S. morning show Despierta America, and
digital platforms reaching over 100 million daily users.
“We are thrilled to partner with Airtasker to support their
rapid U.S. expansion,” said Rodrigo Lascurain, Investment Principal
at TelevisaUnivision. “By leveraging our diverse media assets, we
will help Airtasker connect with the U.S. Hispanic community—the
nation’s fastest-growing demographic.”
iHeartMedia: America’s No. 1 audio company, offers
Airtasker a platform to reach a broad and diverse audience through
its vast network of 860 radio stations and dominance in the
podcasting space. With 276 million monthly audio listeners across
its stations, podcasts, and digital platforms, iHeart connects with
9 out of 10 Americans every month. This extensive reach, combined
with iHeart's ability to target specific demographics and
interests, ensures that Airtasker can engage with potential
customers nationwide, whether through local radio spots, popular
podcasts, or targeted campaigns. This partnership will allow
Airtasker to connect with millions of Americans in meaningful
ways.
“We’re excited to partner with Airtasker and use iHeart’s vast
reach to bring this proven model and service to listeners
nationwide,” said Joe Robinson, President of Corporate Development
and Ventures for iHeartMedia.
As Airtasker accelerates its U.S. growth through these strategic
partnerships, it will enable more Americans to connect with local
Taskers for help with everyday tasks. Whether it's home repairs,
pet care, or event planning, Airtasker’s community-driven platform
is becoming increasingly vital as financial pressures rise. With
over a quarter of U.S. adults lacking savings and nearly 60%
feeling uneasy about their financial security, the demand for
affordable and convenient services is growing. Airtasker not only
helps people get things done but also enables others to realize the
full potential of their skills, fostering a community where
everyone can contribute and benefit.
About Airtasker
Airtasker Limited (ASX: ART) is Australia’s leading online
marketplace for local services, connecting people and businesses
who need work done with people who want to work. With a mission to
empower people to realize the full value of their skills,
Airtasker aims to have a positive impact on the future of work by
creating truly flexible opportunities to work and earn income.
Since launching in 2012, Airtasker has put more than $600 million
into the pockets of workers (payments made after all fee revenue is
deducted) and served more than 1.3 million unique paying customers
across the world. For more information, visit:
investor.airtasker.com.
About TelevisaUnivision
TelevisaUnivision is the world’s leading Spanish-language media
company. Powered by the largest library of owned Spanish-language
content and a prolific production capability, TelevisaUnivision is
the top producer of original content in Spanish across news, sports
and entertainment verticals. This original content powers all of
TelevisaUnivision’s platforms, which include market-leading
broadcast networks Univision, Las Estrellas, Canal 5 and UniMas,
and a portfolio of 38 cable networks, which include TUDN,
Galavision, Distrito Comedia and TL Novelas. The Company also
operates the leading Mexican movie studio, Videocine, and owns and
operates the largest Spanish-language audio platform in the U.S.
across 35 terrestrial stations and the Uforia digital platform.
TelevisaUnivision is also the owner of ViX, the largest
Spanish-language streaming platform in the world. For more
information, please visit televisaunivision.com.
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media
company in America, reaching over 90% of Americans every month.
iHeart’s broadcast radio assets alone have more consumer reach in
the U.S. than any other media outlet; twice the reach of the next
largest broadcast radio company; and over four times the ad-enabled
reach of the largest digital only audio service. iHeart is the
largest podcast publisher according to Podtrac, with more downloads
than the next two podcast publishers combined and has the number
one social footprint among audio players, with seven times more
followers than the next audio media brand, and the only fully
integrated audio ad tech solution across broadcast, streaming and
podcasts. The company continues to leverage its strong audience
connection and unparalleled consumer reach to build new platforms,
products and services.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240903312059/en/
Press Contact: Adriana Lipsztein
adriana.lipsztein@airtasker.com
Investor Relations Contact: www.investor.airtasker.com
investors@airtasker.com
iHeartMedia (NASDAQ:IHRT)
Historical Stock Chart
From Oct 2024 to Nov 2024
iHeartMedia (NASDAQ:IHRT)
Historical Stock Chart
From Nov 2023 to Nov 2024