Glu Releases First Look at Interactive Social App, The Swift Life™
October 11 2017 - 8:00AM
Business Wire
Worldwide Launch Slated for Late
2017
Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and
publisher of free-to-play mobile games, today announced the first
details about the upcoming launch of The Swift Life, a new digital
entertainment project in partnership with multiple Grammy
Award-winning artist, Taylor Swift, to be released as a beta in
limited territories soon.
The Swift Life provides a creative, inclusive and
community-driven place for users to better connect with each other…
and Taylor!
“We’ve worked closely with Taylor and her team to bring her
creative vision to life,” said Nick Earl, Glu’s President &
CEO. “The result is a deeply social environment where Taylor and
her fans are able to better connect with one another while
expressing themselves in an interactive community. We look forward
to its worldwide launch later this year.”
First look at The Swift Life available here:
https://youtu.be/f24IrRsf-lQ
Cautions Regarding Forward-Looking Statements
This press release contains certain “forward-looking statements”
related to the business of Glu Mobile Inc., including statements
that The Swift Life will be released as a beta in limited
territories soon and Glu intends to launch The Swift Life worldwide
in late 2017. Such forward-looking statements involve known and
unknown risks and uncertainties, including, but not limited to, the
risk that we do not realize the expected benefits from our
partnership with Taylor Swift; the risk that consumer demand for
smartphones, tablets and next-generation platforms does not grow as
significantly as we anticipate or that we will be unable to
capitalize on any such growth; and the risk that we do not realize
a sufficient return on our investment with respect to our efforts
to develop free-to-play games for smartphones, tablets and
next-generation platforms. Certain of these risks and uncertainties
are or will be described in greater detail in our public filings
with the SEC. Glu is not under obligation to (and expressly
disclaims any such obligation to) update or alter its
forward-looking statements whether as a result of new information,
future events or otherwise.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and
publisher of free-to-play mobile games. Glu is focused on creating
compelling original and branded IP games on the App Store, Google
Play and Amazon Appstore. Founded in 2001, Glu is headquartered in
San Francisco with U.S. offices in Burlingame and San Mateo, and
international locations in Canada, India, Japan, and Russia.
Consumers can find high-quality entertainment wherever they see the
‘g’ character logo or at www.glu.com.
For live updates, please follow Glu via Twitter at
www.twitter.com/glumobile and on Instagram at
www.instagram.com/glumobile, or become a Glu fan at
www.facebook.com/glumobile.
About Taylor Swift
Taylor Swift’s chart-topping first single, “Look What You Made
Me Do,” from her critically acclaimed sixth album, reputation,
broke multiple records within hours of its release. With over 10
million streams, it is the most-streamed song in a one-day period
ever, the lyric video for “Look What You Made Me Do” broke the
standing record with over 19 million views, while the music video
shattered the original most viewed video (28 million) record with
43.2 million views in only 24 hours.
Taylor is the only artist in history to have three albums
selling over one million copies in their first week of release
(2010's Speak Now, 2012's RED and 2014's 1989). A ten-time GRAMMY
winner, Taylor is a singer, songwriter, musician and producer, and
not only the youngest winner in history, she is the first female
solo artist to win the music industry's highest honor, the GRAMMY
Award for Album of the Year, twice. Rolling Stone listed Taylor as
one of the 100 Greatest Songwriters of All Time. Time magazine has
named her one the of the 100 Most Influential People in the world
and one of only eight candidates for their most prestigious honor,
2014 Person of the Year. A Brit and Emmy award winner, Taylor is
Billboard's youngest-ever Woman of the Year and the only artist to
have been awarded this honor twice.
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version on businesswire.com: http://www.businesswire.com/news/home/20171011005385/en/
Glu Mobile Inc.Claudia Oropezapr@glu.com(415) 800-6378
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