Design Home Audience Reaches One Million Daily Active Users
August 28 2017 - 8:00AM
Business Wire
#1 home décor game brings interior design
challenges to players’ fingertips
Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and
publisher of free-to-play mobile games, today announced that Design
Home recently reached one million daily active users. Originally
launched worldwide in November 2016, Design Home has achieved
remarkable success, having generated more than 25.5 million
downloads and $41.4 million in bookings through the end of the
second quarter of 2017.
Design Home has achieved rankings of #1 Top Free and #17 Top
Grossing game in the U.S. App Store for iPhone. Additionally,
Design Home has reached #1 Top Free and #23 Top Grossing game in
the U.S. Google Play Store.
“Since launch, Design Home has captivated a large, global
audience, many of whom don't normally consider themselves
traditional gamers,” said Nick Earl, Glu’s President & CEO.
“We’ve invested significantly in building the user base for this
title and we’re delighted to be seeing the return on that
investment. I’m incredibly proud of the highly engaging content our
team continues to deliver for players and look forward to Design
Home’s continued success."
About Design Home
Design Home is an interactive platform that brings design dreams
to life with a competitive twist! Users have the opportunity to
decorate living rooms, dining rooms, bedrooms and outdoor spaces
with thousands of furniture and home décor items from today’s
leading brands. New challenges are available daily, set against
stunning interior spaces from around the world. Design beautiful,
unique interiors in this visually stunning 3D experience. Join
millions of design and home décor lovers to discover, design, and
shop items you love while styling gorgeous rooms and get noticed
for your creativity!
Design Home is available for free from the App Store on iPhone,
iPad, or iPod touch at http://apple.co/2fDwzRv and on Google Play
at http://bit.ly/2f2aGNq.
Cautions Regarding Forward-Looking Statements
This press release contains certain “forward-looking statements”
related to the business of Glu Mobile Inc., including statements
that we’re delighted to be seeing the return on our investment in
building the user base for Design Home and that we look forward to
Design Home’s continued success. Such forward-looking statements
involve known and unknown risks and uncertainties, including, but
not limited to, the risk that we do not continue to realize a
sufficient return on our strategic investment in user acquisition
for Design Home; the risk that consumer demand for smartphones,
tablets and next-generation platforms does not grow as
significantly as we anticipate or that we will be unable to
capitalize on any such growth; and the risk that we do not realize
a sufficient return on our investment with respect to our efforts
to develop free-to-play games for smartphones, tablets and
next-generation platforms. Certain of these risks and uncertainties
are described in greater detail in our public filings with the SEC.
Glu is not under obligation to (and expressly disclaims any such
obligation to) update or alter its forward-looking statements
whether as a result of new information, future events or
otherwise.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and
publisher of free-to-play mobile games. Glu is focused on creating
compelling original and branded IP games on the App Store, Google
Play and Amazon Appstore. Founded in 2001, Glu is headquartered in
San Francisco with U.S. offices in Burlingame and San Mateo, and
international locations in Canada, India, Japan, and Russia.
Consumers can find high-quality entertainment wherever they see the
‘g’ character logo or at www.glu.com.
For live updates, please follow Glu via Twitter at
www.twitter.com/glumobile and on Instagram at
www.instagram.com/glumobile, or become a Glu fan at
www.facebook.com/glumobile.
GLU, GLU MOBILE, and the 'g' character logo are trademarks of
Glu Mobile Inc.
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version on businesswire.com: http://www.businesswire.com/news/home/20170828005107/en/
Media Contacts:Glu Mobile Inc.Claudia OropezaPR@glu.com(415) 800-6378
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