Equinix Helps E-commerce Companies Gauge Site Readiness for Cyber Monday
November 23 2011 - 8:00AM
Business Wire
Equinix, Inc. (Nasdaq:EQIX), a provider of global data center
services, today launched an online instant test tool with Compuware
(Nasdaq:CPWR) – the technology performance company – to help
e-commerce providers ensure their sites’ performance will deliver
during the busiest online shopping days of the year. The holiday
shopping season unofficially begins on November 28th, 2011, also
known as ‘Cyber Monday’, which occurs every year the Monday
following the Thanksgiving holiday.
Slow page load times are a leading reason customers abandon a
site, making site availability and response times critical metrics
for Internet retailers during the busy holiday shopping season.
Recent reports predict U.S. online holiday spending will grow to
nearly $60 billion this year, a 15 percent increase over 2010.
Developed by Compuware, this instant test tool evaluates the
performance of ecommerce and other digital media websites against
up to four other URLs, which could include competitors, industry
leaders or other pages on a specific website. The tool is for
ecommerce and digital media companies to track the performance of
their website, as well as determine how they stack up against other
companies and help them take the steps necessary to improve their
sites’ performance. The free instant test is available here:
http://www.gomez.com/my-benchmark/partner-equinix/
“Research shows that 40 percent of consumers will not wait more
than three seconds for a page to load before leaving a website, and
this expectation is only increasing. In fact, delays of only
several milliseconds can frustrate some visitors enough to drive
them away before they become customers. At Equinix, we are
committed to helping ecommerce and digital media companies on
Platform Equinix to not only scale quickly and avoid downtime, but
also achieve better site performance and thus drive revenue for
their business. This becomes particularly important during the busy
Black Friday and Cyber Monday shopping days when consumers are
particularly eager to get in on the best deals,” said Chris Sharp,
general manager of content and digital media at Equinix.
There are a number of steps ecommerce companies can take
involving their data centers to deliver the best possible online
shopping experiences. Colocating their data center within the same
facility as their ecosystem of partners and suppliers, and directly
cross-connecting with these partners reduces latency as well as
costs. It also allows them to easily scale to handle the
significant surge in traffic that occurs during the Black Friday /
Cyber Monday week and through the holidays. It’s also important for
ecommerce companies to locate their servers and data in close
proximity to their customers, which for most ecommerce companies
means locating near major population centers. Finally, having a
choice of network providers not only gives companies pricing power,
but also allows them to optimize their network for the best
performance and redundancy.
About Equinix
Equinix, Inc. (Nasdaq: EQIX) connects businesses with partners
and customers around the world through a global platform of high
performance data centers, containing dynamic ecosystems and the
broadest choice of networks. Platform Equinix connects more than
4,000 enterprises, cloud, digital content and financial companies
including more than 680 network service providers to help them grow
their businesses, improve application performance and protect their
vital digital assets. Equinix operates in 38 strategic markets
across the Americas, EMEA and Asia-Pacific and continually invests
in expanding its platform to power customer growth.
http://www.equinix.com.
Compuware Corporation
Compuware Corporation, the technology performance company,
provides software, experts and best practices to ensure technology
works well and delivers value. Compuware solutions make the world’s
most important technologies perform at their best for leading
organizations worldwide, including 46 of the top 50 Fortune 500
companies and 12 of the top 20 most visited U.S. web sites. Learn
more at: http://www.compuware.com.
Forward Looking Statements
This press release contains forward-looking statements that
involve risks and uncertainties. Actual results may differ
materially from expectations discussed in such forward-looking
statements. Factors that might cause such differences include, but
are not limited to, the challenges of acquiring, operating and
constructing IBX centers and developing, deploying and delivering
Equinix services; unanticipated costs or difficulties relating to
the integration of companies we have acquired or will acquire into
Equinix; a failure to receive significant revenue from customers in
recently built out or acquired data centers; failure to complete
any financing arrangements contemplated from time to time;
competition from existing and new competitors; the ability to
generate sufficient cash flow or otherwise obtain funds to repay
new or outstanding indebtedness; the loss or decline in business
from our key customers; and other risks described from time to time
in Equinix’s filings with the Securities and Exchange Commission.
In particular, see Equinix’s recent quarterly and annual reports
filed with the Securities and Exchange Commission, copies of which
are available upon request from Equinix. Equinix does not assume
any obligation to update the forward-looking information contained
in this press release.
Equinix and IBX are registered trademarks of Equinix, Inc.
International Business Exchange is a trademark of Equinix, Inc.
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