Equinix Launches Marketplace; Transforms the Data Center Into a Revenue Center
October 24 2011 - 8:00AM
Business Wire
Equinix, Inc. (Nasdaq:EQIX), a provider of global data center
services, today introduced the Equinix Marketplace™, a new service
that makes it possible for any company with a presence in any
Equinix International Business Exchange (IBX®) data center to
quickly find and directly connect to a global value-chain of more
than 4,000 potential partners, customers and suppliers of digital
services. With the Equinix Marketplace, companies can more
effectively reach new customers, offer new services, and connect to
members of their digital supply chain to improve application
performance, reduce cost and generate revenue.
By creating a custom profile and storefront in the Equinix
Marketplace, sellers of services, ranging from network connectivity
to private clouds to alternative trading systems, can drive sales
by promoting their services to other participants—thousands of
potential customers or partners that are a simple cross-connect
away in Equinix data centers. Today, the vibrant vertical
ecosystems inside Equinix data centers include companies such as
Bloomberg, Verizon, Syniverse, GoGrid, Abovenet, and more. These
companies are already connecting and doing business with customers
and partners that are also inside Equinix, and now the Equinix
Marketplace makes it even easier to do so.
View a video demonstration of the Equinix
Marketplace.
“For many companies and industries, data centers are not just
warehouses for storing large amounts of information—they have
become high performance business-exchanges where organizations
connect with their ecosystem of partners, suppliers and customers
in the digital supply chain,” said Jarrett Appleby, chief marketing
officer for Equinix. “Platform Equinix has long provided the
foundation for vertical market communities to connect and interact.
In 2010 interconnections among our customers grew 27 percent,
demonstrating the importance of locating internet infrastructure in
close proximity to your key ecosystem members. Now the Marketplace
makes it even easier for our customers to connect and do business
with one another.”
Platform Equinix is home to ecosystems containing thousands of
digital-driven enterprises including more than 700 cloud and IT
service providers, 675 high-performance backbone and mobile
networks, 450 online media, content and advertising destinations,
and 600 electronic trading and financial market participants.
“AboveNet is excited about the opportunity to participate in the
Equinix Marketplace. The Equinix Marketplace provides AboveNet an
additional marketing channel to reach prospective customers to
deliver our low latency High Bandwidth Connectivity solutions to
Equinix facilities,” said Nick Ridolfi, senior vice president of
sales for AboveNet.
Buyers, on the other hand, can quickly locate the right services
in the right data center locations from the suppliers now available
in the Equinix Marketplace. This reduces the time-to-market to
integrate with new partners and deploy new services, to reduce
costs and improve the performance and efficiency of their digital
supply chain.
About Equinix
Equinix, Inc. (Nasdaq:EQIX) connects businesses with partners
and customers around the world through a global platform of high
performance data centers, containing dynamic ecosystems and the
broadest choice of networks. Platform Equinix connects more than
4,000 enterprises, cloud, digital content and financial companies
including more than 675 network service providers to help them grow
their businesses, improve application performance and protect their
vital digital assets. Equinix operates in 38 strategic markets
across the Americas, EMEA and Asia-Pacific and continually invests
in expanding its platform to power customer growth.
http://www.equinix.com
Forward Looking Statements
This press release contains forward-looking statements that
involve risks and uncertainties. Actual results may differ
materially from expectations discussed in such forward-looking
statements. Factors that might cause such differences include, but
are not limited to, the challenges of acquiring, operating and
constructing IBX centers and developing, deploying and delivering
Equinix services; unanticipated costs or difficulties relating to
the integration of companies we have acquired or will acquire into
Equinix; a failure to receive significant revenue from customers in
recently built out or acquired data centers; failure to complete
any financing arrangements contemplated from time to time;
competition from existing and new competitors; the ability to
generate sufficient cash flow or otherwise obtain funds to repay
new or outstanding indebtedness; the loss or decline in business
from our key customers; and other risks described from time to time
in Equinix’s filings with the Securities and Exchange Commission.
In particular, see Equinix’s recent quarterly and annual reports
filed with the Securities and Exchange Commission, copies of which
are available upon request from Equinix. Equinix does not assume
any obligation to update the forward-looking information contained
in this press release.
Equinix and IBX are registered trademarks of Equinix, Inc.
International Business Exchange is a trademark of Equinix, Inc.
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