Crocs, Inc. Refreshes Look for Spring and Summer with New Translucent Collection
March 22 2011 - 8:00AM
Business Wire
Crocs, Inc. (NASDAQ: CROX) today announced the introduction of
the new translucent collection, more fashion-forward styles
inspired by this season’s shimmer trends. Inspired by Crocs’
updated product line, consumers are encouraged to participate in
the “New Crocs, New You” wardrobe makeover contest with
nationally-recognized fashion expert, Jenn Falik.
The new translucent line is the first collection from Crocs to
incorporate TPU with Crocs’ proprietary Crocslite™ technology and
feature brilliant sheer colors perfect for spring and summer
wardrobes. All of the new styles are available for $49.99 or less.
Key women’s translucent styles for this season include:
- Adrina Flat (MSRP: $39.99, sizes
J1 – W11) is a colorfully stylish flat featuring Crocs’ renowned
comfort and a distinctive circular design. The Adrina Flat is
available in ultraviolet/berry, aqua/celery, black/black,
espresso/bronze and grapefruit/oyster.
- Carlie Flat (MSRP: $44.99, sizes
J1 – W11) is Crocs’ take on peep-toe flats, complete with a fully
molded Croslite™ material sole and a supportive transparent TPU
upper for enhanced comfort. The Carlie Flat is available in
buttercup/oyster, aqua/buttercup, black/black, celery/aqua,
dahlia/fuchsia, fuchsia/ultraviolet, khaki/espresso,
lavender/ultraviolet and oyster/mango.
- Adrina Strappy Sandal (MSRP:
$34.99, sizes W4 – W11) is a sleek and strappy sandal featuring a
transparent TPU upper that wraps the toe and ankle providing
comfort and support. The Adrina Strappy Sandal is available in
aqua/celery, black/black, espresso/bronze, grapefruit/oyster and
ultraviolet/berry.
“This season’s collections ultimately reflect the progression of
Crocs’ signature style. New Crocs, New You allows us to showcase
our product makeover while allowing us to directly communicate new
offerings to our consumers,” said Christy Saito, Director of
Product for Crocs. “By providing women with more on-trend styles,
we are able to broaden our reach into new wearing occasions. Our
consumers now have more stylish options to incorporate into their
daily looks.”
Today through April 15, consumers are invited to visit
www.crocs.com/newyou to enter a makeover contest. The grand prize
winner will receive a trip to New York City for a makeover package,
including a shopping spree and makeover with style and beauty
expert Jenn Falik. Crocs will donate $5 per entry to Dress for
Success Worldwide with a minimum donation of $40,000 and a maximum
donation of $50,000; the donation supports the organization’s
ongoing efforts in providing professional attire and a network of
support for disadvantaged women.
“Dress for Success supports more than 100 communities worldwide,
providing more than 50,000 women each year with the clothing,
guidance and tools necessary to succeed in work and in life,“ said
Joi Gordon, Chief Executive Officer of Dress for Success Worldwide.
“Thanks to Crocs and its donation to Dress for Success, our
services and support for disadvantaged women continues
worldwide.”
“Updating your wardrobe for spring and summer doesn’t have to
break the bank and the new translucent collection from Crocs makes
it simple to get great style at affordable prices,” said Falik.
“It’s amazing what small updates to your current wardrobe can do to
transform your look and leave you with variety of new styles you
can wear throughout spring and summer.”
To learn more from Falik and her suggested spring looks
featuring the newest Crocs™ shoes, consumers can watch a wardrobe
makeover tips video with Falik on Crocs' YouTube channel.
Additional information about the newest Crocs™ shoes for the
entire family is available at www.crocs.com.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 120 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs™ footwear provides
profound comfort and support for any occasion and every season. All
Crocs™ branded shoes feature Croslite™ material, a proprietary,
revolutionary technology that produces soft, non-marking, and
odor-resistant shoes that conform to your feet.
Crocs™ products are sold in 125 countries. Every day, millions
of Crocs™ shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while
at work, school and play.
Visit www.crocs.com for additional information.
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