Crocs to Debut Disney Footwear in Fall
August 01 2006 - 8:00AM
Business Wire
Crocs, Inc. (NASDAQ: CROX) today announced that it will introduce a
limited edition line of footwear featuring some of Disney's most
popular characters. The new line, which will be called "Disney by
CROCS(TM)," will be available at select U.S. retail locations prior
to the 2006 Holiday season with an expanded product line launch
occurring in Spring 2007. Ron Snyder, CEO of Crocs, stated, "We are
incredibly proud and excited to be aligned with one of the world's
leading brands and to bring a truly unique type of product to our
customers. Disney characters symbolize fun and magic, and we think
they are a particularly good fit with the Crocs brand." The Disney
by CROCS line, which is targeted towards children and adults, will
debut with special-edition Mickey Mouse die-cut Adult Beach and
Kid's Cayman models. These styles will be available in a broad
range of two-toned color pallets including Mickey's signature black
and red. Other models include an array of unique designs
emphasizing the distinctive personalities of Disney's characters
including Mickey and Friends, Winnie the Pooh and Friends, Disney
Princess, Disney Fairies, as well as Pirates of the Caribbean and
Disney*Pixar's Toy Story and Cars. About Crocs, Inc. Crocs, Inc. is
a rapidly growing designer, manufacturer and marketer of footwear
for men, women and children under the crocs brand. All of our
footwear products incorporate our proprietary closed-cell resin
material, which we believe represents a substantial innovation in
footwear comfort and functionality. Our proprietary closed-cell
resin, which we refer to as croslite(TM) enables us to produce a
soft and lightweight, non-marking, slip- and odor-resistant shoe.
These unique properties make crocs footwear ideal for casual wear,
as well as for recreational uses such as boating, hiking, fishing
and gardening, and have enabled us to successfully market our
products to a broad range of consumers. Forward Looking Statements
Certain information contained in this press release may be deemed
to constitute forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. These statements
involve known and unknown risks, uncertainties and other factors
which may cause our actual results, performance or achievements to
be materially different from any future results, performances or
achievements expressed or implied by the forward-looking
statements. These risks and uncertainties include, but are not
limited to, our ability to obtain and protect intellectual property
rights and other factors described in our annual report on Form
10-K under the heading "Risk Factors," and our subsequent filings
with the Securities and Exchange Commission. Readers are encouraged
to review that section and all other disclosures appearing in our
filings with the Securities and Exchange Commission.
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