LOS ANGELES, Oct. 11, 2011 /PRNewswire/ -- Creative Channel
Services (CCS), a leading retail marketing agency, today announced
that Conn's has joined its growing list of retail partners that
leverage the agency's CyberScholar digital platform to increase
retail associate knowledge of home appliance (HA) and consumer
electronics (CE) products.
Conn's employees now have direct access to product information
from multiple manufacturers through the CyberScholar @ Conn's site,
which is available to employees via the internet or over the
retailer's intranet system. As a key component of the Conn's
learning program, CyberScholar will help keep salespeople up to
date on the latest HA and CE products.
"Creative Channel Services is proud to be partnering with
Conn's," said Andy Restivo, CEO and
president of CCS. "This partnership expands CyberScholar's reach
into a key regional retailer and opens up an effective new avenue
of communication for our manufacturer clients to engage associates
and enhance the customer experience for their brand."
"CyberScholar is a powerful and efficient resource that arms our
employees with the latest product information," said Brian Woods, executive vice president of
merchandising at Conn's. "As a company that's built a reputation
for superior customer service, Conn's is pleased to use
CyberScholar to fortify our ability to deliver knowledgeable
guidance to our customers."
The CyberScholar Retail network represents a digital community
of more than 260,000 retail professionals in 13,000 store
locations, who can use the program free of charge to learn about
the products they sell each day. In addition, salespeople who
participate in CyberScholar can earn chances to win thousands of
dollars in cash and prizes. The CyberScholar.com site can be viewed
at www.CyberScholar.com.
About Conn's
Conn's Inc. (NASDAQ: CONN) is an electronics and appliance
store chain headquartered in Beaumont,
Texas. Now a publicly owned corporation, it was founded in
1890 by Edward Eastham as Eastham
Plumbing and Heating Company. In 1934, Carol Washington Conn, Sr. bought the company,
changing its name to Conn Plumbing and Heating Company. Today, the
chain has 71 stores in Texas,
Louisiana and Oklahoma.
About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing
agency that improves sales and profitability for our manufacturer
and retailer clients. Through the company's proprietary
CyberScholar Retail Network®, exclusive retail partnerships, and
national field marketing programs, CCS accelerates client sales
performance by connecting brands with 13,000 stores and more than
260,000 plus retail professionals who recommend and sell products
to up to 3,000,000 customers each day. Established in 1995 and
headquartered in Los Angeles, CCS
is a part of Omnicom Group Inc. (NYSE: OMC) (omnicomgroup.com), a
leading global advertising, marketing and corporate communications
company. Omnicom's branded networks and numerous specialty firms
provide advertising, strategic media planning and buying, digital
and interactive, direct and promotional marketing, public relations
and other specialty communications services to over 5,000 clients
in more than 100 countries.
Chris Kelly
310.665.9900
press@creativechannel.com
SOURCE Creative Channel Services, LLC