Mountain Hardwear Launches Augmented Reality Ski Kit Builder
December 18 2019 - 5:31PM
Business Wire
Mountain Hardwear announces the expansion of
its industry-leading augmented reality shopping experience to
include its latest line-up of ski and ride outerwear in partnership
with GORE-TEX.
An industry first, Mountain Hardwear’s Augmented Reality (AR)
shopping experience allows snowsports enthusiasts to build their
next ski kit from their living room, garage, office, or wherever –
all via their augmented reality app. Start with a ski bib, add a
jacket, change colors, and mix and match styles to find the perfect
GORE-TEX kit with ease.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191218005790/en/
Mountain Hardwear Launches Augmented
Reality Ski Kit Builder (Photo: Business Wire)
“AR offers an exciting opportunity, allowing people to virtually
explore a product as a part of their shopping experience,” says
Snow Burns, Mountain Hardwear Vice President of Marketing. “We are
excited to be on the leading edge of developing this new technology
and changing the way people shop for their gear,” Burns expands.
“And as mobile AR technology becomes universal, we want to be sure
we are meeting consumer demand.”
When it comes to shopping for technical apparel like GORE-TEX
ski products, as well as equipment, Mountain Hardwear identified
three main barriers to making informed purchasing decisions:
limited time to visit retail stores, product availability in-store,
and guesswork of online product images. Shopping in AR, either in
the app or on mobile, removes these challenges.
“Our hope is that shoppers will use AR technology to
interactively explore technical fabrics and design features,
resulting in a more informed buying decision,” says Jeff Brandon,
Mountain Hardwear Associate Director of Brand Deployment.
Developed in partnership with Transparent House, a tech-forward
creative agency based in San Francisco, California, the AR shopping
experience showcases high-fidelity representations of the gear,
even allowing users to zoom in on fabric textures and other finer
details that would normally be difficult to view while shopping
online.
“In several years, we expect AR will be an everyday part of
everyone’s shopping experience, and Mountain Hardwear is leading
this charge now,” says David Scott Van Woert, Transparent House
Director of Business Development. “Our Transparent House team
members are avid climbers, skiers, hikers – all around outdoor
adventurers – so we are thrilled to partner with Mountain Hardwear
and GORE-TEX to bring the first augmented reality shopping
experience to the outdoor sports industry.”
To download the app or check out Mountain Hardwear’s in-browser
AR shopping experience, please click here.
About Mountain Hardwear
Mountain Hardwear, Inc., founded in 1993 and based in Richmond,
CA, is a wholly-owned subsidiary of Columbia Sportswear Company
that distributes its products through specialty outdoor retailers
in the United States and 34 countries worldwide. We build essential
equipment for climbers, mountaineers, and outdoor athletes and have
supported expeditions on the world’s highest peaks. This level of
technical precision continues to inspire everything we do. Our
designers challenge every stitch and detail to continuously improve
both function and comfort. www.mountainhardwear.com
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version on businesswire.com: https://www.businesswire.com/news/home/20191218005790/en/
Ashlee Peterson, Mountain Hardwear PR
apeterson@mountainhardwear.com
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