Mountain Hardwear Extends GORE-TEX Partnership to Create Ski Collection
November 11 2019 - 1:53PM
Business Wire
Mountain Hardwear announces its launch of an
entirely new ski collection with GORE-TEX technology
Mountain Hardwear is launching an entirely new ski line with the
extension of its partnership with GORE-TEX.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191111005573/en/
Mountain Hardwear Extends GORE-TEX
Partnership to Create Ski Collection (Photo: Business Wire)
Using GORE-TEX C-Knit™ and Windstopper® technologies and both 2L
and 3L shell fabrics, the Fall 2019 assortment builds on the solid
technical foundation the two brands started circa 1994 with the
original Exposure™ Jacket: Mountain Hardwear’s first ever creation
with GORE-TEX.
Steve Adams, Product Line Manager of Outerwear, states: “Our new
GORE-TEX collection represents an everlasting commitment to
building the best products possible.”
“The goal was to build a ski collection that not only felt
authentic to the Mountain Hardwear brand but was driven by the
needs of real users whose lives are built around racking up as many
days as possible on the mountain,” adds Creative Director Paxton
Madison. “To do this, we reached out to a variety of locals at
different mountain towns; conducted interviews; looked through
their closets; and got a feel for the way they approached the kits
they used for different modes of skiing.”
As Mountain Hardwear designers took this feedback to the drawing
board, they honed in on the deliberate mentality required of snow
enthusiasts both on and off the mountain. Madison says, “When you
live in a ski town for the winter, you will no doubt encounter all
different types of scenarios and conditions during the season. With
these hardcore locals as our point of inspiration, we were able to
build a ski collection that was focused on providing durability,
breathability, and equipment compatibility with a variety of
textiles and levels of insulation to cover the wide variety of
conditions encountered in a typical season."
With real users’ insight as inspiration, in addition to GORE
technology, Mountain Hardwear offers its most robust collection
yet. The High Exposure™ assortment, for instance, is the lightest
3L GORE-TEX ski shell in the line; it’s made with C-Knit™ to
provide a stretchy, durable and waterproof solution with
unparalleled breathability for aerobic activities like searching
for untouched powder in the backcountry. The Boundary Ridge™ Jacket
and Bib utilizes 100% recycled 3L GORE-TEX waterproof breathable
shell fabric with reinforcement in key areas for ultimate
durability and wet-weather protection through the burliest of
storms.
Regardless of where the snow takes you and what conditions you
encounter on the way, “When it comes to equipment designed to keep
you outdoors,” says Adams, “Mountain Hardwear’s got gear for every
side of the mountain.” Check out more at
www.mountainhardwear.com/2019-ski-collection/
About Mountain Hardwear
Mountain Hardwear, Inc., founded in 1993 and based in Richmond,
CA, is a wholly-owned subsidiary of Columbia Sportswear Company
that distributes its products through specialty outdoor retailers
in the United States and 34 countries worldwide. We build essential
equipment for climbers, mountaineers, and outdoor athletes and have
supported expeditions on the world’s highest peaks. This level of
technical precision continues to inspire everything we do. Our
designers challenge every stitch and detail to continuously improve
both function and comfort. www.mountainhardwear.com
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version on businesswire.com: https://www.businesswire.com/news/home/20191111005573/en/
Ashlee Peterson, MHW PR apeterson@mountainhardwear.com or cell
707-567-1731
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