Columbia Sportswear Company Announces Appointment of Troy Sicotte as Mountain Hardwear Vice President of Sales
November 19 2018 - 1:58PM
Business Wire
Columbia Sportswear Company (Nasdaq: COLM) today announced the
appointment of Troy Sicotte to serve as Vice President of Sales,
North America for the Mountain Hardwear brand, effective October
22, 2018.
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Troy Sicotte, Mountain Hardwear Vice
President of Sales (Photo: Business Wire)
In his new role, Troy will be based at Mountain Hardwear’s
headquarters in Richmond, California, where he will develop and
drive all aspects of the brand’s North America Sales.
Sicotte is a native Oregonian and brings a lifetime of
experience in sales, with over a decade in the Footwear and Outdoor
Industry. After college at the University of Oregon, he got into
sales with Birkenstock USA for three years followed by over a
decade at The North Face. Sicotte’s last three years there
were spent at the Global HQ as Director of Sales, where he took on
several roles from managing all sales channels of the US-Midwest to
overseeing National Sporting Goods, REI, Ski and Run Specialty and
Footwear channels. His work at The North Face gained him some
industry acknowledgement with the SGB “40 under 40” industry award
in 2012.
Mountain Hardwear President Joe Vernachio, to whom Troy will
report, commented, “We are excited to have Troy bring his expertise
to our brand. His proven track record of catalyzing brand growth,
advocating for dealers and building a strong sense of team fits
perfectly into the leadership team we’ve worked hard to unite over
the last 18 months. As the head of our Sales Team, Troy will ensure
our ongoing revitalization is thoughtfully channeled through the
best core specialty partners across North America.”
Prior to joining Mountain Hardwear, Sicotte took a two year
leave of the industry to pursue making a career of his hobby in the
Automotive Aftermarket and Motorsport, leading 034Motorsport as
Global Director of Sales.
“I’m thrilled to come back to the outdoor industry after a brief
hiatus,” said Sicotte. “My two years outside the industry has given
me new perspective on the changing marketplace and true specialty
retail. I cannot wait to help lead this sales team, ensuring that
we listen to our dealers and offer industry leading product,
knowledge and support. The team Joe Verachio has assembled over the
last 18 months is truly inspiring, and I’m confident the
marketplace will take notice.”
ABOUT MOUNTAIN HARDWEAR
Our purpose is to build essential gear for climbers,
mountaineers, and outdoor athletes. Mountain Hardwear expedition
tents have summited more of the world’s highest peaks than any
other brand. This level of technical precision inspires everything
we do. Every stitch deliberate, every angle precise, every fabric
tested, so that function and comfort are built with intent. Over
and over.
Mountain Hardwear, Inc., founded in 1993 and based in Richmond,
CA, is a wholly-owned subsidiary of Columbia Sportswear Company and
distributes its products through specialty outdoor retailers in the
United States and 34 countries worldwide.
www.mountainhardwear.com
ABOUT COLUMBIA SPORTSWEAR COMPANY
Columbia Sportswear Company has assembled a portfolio of brands
for active lives, making it a leader in the global active lifestyle
apparel, footwear, accessories, and equipment industry. Founded in
1938 in Portland, Oregon, the company’s brands are today sold in
approximately 90 countries. In addition to the Columbia® brand,
Columbia Sportswear Company also owns the Mountain Hardwear®,
SOREL® and prAna® brands. To learn more, please visit the company’s
websites at www.columbia.com, www.mountainhardwear.com,
www.sorel.com and www.prana.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20181119005736/en/
MEDIA CONTACT:Lina
AdamsLadams@mountainhardwear.com503.451.9727
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