Columbia Extends UTMB® Trail Running Sponsorship
October 24 2018 - 9:00AM
Business Wire
Columbia Sportswear has announced a three-year extension of its
partnership between the Columbia brand and the Ultra-Trail du
Mont-Blanc (UTMB®).
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the full release here:
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The starting line of the 2018 UTMB in
Chamonix, sponsored by Columbia Sportswear (Photo: Business
Wire)
The extension solidifies Columbia’s commitment to trail running
and its close relationship with the UTMB, the pinnacle global trail
running event. Columbia will remain the UTMB’s presenting partner
and official outfitter for the apparel and footwear categories. In
that capacity, Columbia will equip runners with a participant
T-shirt, and for those able to complete the grueling race, Columbia
will design and supply the much-coveted finishers’ vest. Columbia
will also outfit members of the race organization, volunteers and
official guests.
Over the past 16 years, the UTMB has expanded far beyond its
home base in Chamonix, France to become an internationally revered
trail running event. The UTMB links communities with passionate
trail runners and leads participants through three countries –
France, Italy, and Switzerland – where it reaches tens of thousands
of local spectators and millions of international fans via live
webcast and multistage updates on the premier trail runners in the
world.
Columbia’s engagement with the UTMB has proven to be a
substantial success for both parties over the last four years. The
event will continue to serve as a launching pad and a testing
ground for the Columbia Montrail trail running line of footwear,
apparel, and equipment, designed for aspiring and professional
trail running athletes. At this year’s UTMB, Columbia fielded a
global team of more than 50 Columbia Montrail athletes from around
the world, including TDS® winner Marcin Swierc from Poland.
Columbia is committed to working closely with these elite athletes
through their training and competition, utilizing their incredible
insights to ensure Columbia Montrail products meet their exacting
standards on the trail.
“Columbia and the UTMB share a common mission to inspire all
people to embrace the outdoors,” said Joe Boyle, Columbia Brand
President. “The passion and commitment of Catherine, Michel and the
UTMB community is contagious and we are proud to be associated with
this special event. These elite trail runners provide invaluable
insights that will continue to inform and enhance the design and
performance of Columbia products for years to come.”
"We are delighted by the confidence that Columbia has shown
in renewing its involvement with the UTMB,” said Catherine and
Michel Poletti, founders and directors of the UTMB. “Since 2015,
our strong collaboration has allowed us to share our common
passion for the outdoors and more specifically trail running with
the greatest number of people. Columbia’s support enables our
long-term efforts to continue to improve the UTMB, and
reinforces our commitment to the values of sport and respect for
the beautiful environment that is the Mont-Blanc massif. With the
renewal of this relationship, we have the full support of Columbia
to take on new challenges and ensure that the UTMB remains a global
celebration of trail running that brings together three countries
and fans across the world.”
About Columbia
Columbia, the flagship brand of Portland, Oregon-based Columbia
Sportswear Company (Nasdaq: COLM), has been creating innovative
apparel, footwear, accessories and equipment for outdoor
enthusiasts since 1938. We have become a leading global brand by
channeling our passion for the outdoors and an innovative spirit
into technologies and performance products that keep people warm,
dry, cool and protected in the outdoors year-round.
www.columbia.com
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version on businesswire.com: https://www.businesswire.com/news/home/20181024005161/en/
Columbia SportswearChristelle Bretaudeau, +41 79 824 70 82PR and
Events Manager, EuropePublicRelations_Europe@columbia.comorAndy
Nordhoff, 503-985-1739Columbia Sportswear Senior Manager, North
Americaanordhoff@columbia.com
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