Duncan Niederauer will on Friday have his first chance to lay out NYSE Euronext's (NYX) standalone strategy following the collapse of its blockbuster merger with Deutsche Boerse AG (DB1.XE, DBOEF), though for once looking back might be more appetizing than the challenges that lay ahead.

The chief executive of the Big Board parent faces the toughest task among peers redrawing their lines after 18 months of deal-making produced precious little change among the platforms that handle the ever-changing demands of stock and derivative trading.

NYSE's share of U.S. stock trading fell to a record low last month, derivatives volumes were down sharply and the company faces currency headwinds when returning profits from its existing European business.

Niederauer also confronts a potential tax on some European trading and will look to dust off projects set aside while NYSE Euronext tried to push through a deal that would have created the world's largest stock and derivatives exchange operator.

For all the strength of the NYSE brand, the company is only the third-largest U.S. exchange operator by market value after CME Group Inc. (CME) and IntercontinentalExchange Inc. (ICE), and the global number six.

"After having just 'lost' a year on the [Deutsche Boerse] deal, we believe management is now under pressure to deliver something for investors," said Alex Kramm, an analyst at UBS AG (UBS).

The stock has slid 27% since news of the proposed merger first emerged a year ago, the worst performer in the sector.

NYSE Euronext last week took the first step in regaining ground, resuming a $550 million share repurchase program that analysts view as the first step towards a broader focus on capital management. Cost cuts are also seen on the agenda.

The move offers some salve for investors who would have shared a $900 million special dividend with Deutsche Boerse shareholders if the deal had been consummated, and some analysts see room for more payouts.

"Investors have been patient and supportive and it's time to reward them for that patience and support," Niederauer said in an interview on the day the European Commission announced it would block the deal.

"The investors can look forward to hearing a lot of details on our go-forward plan on our earnings call next week, which will include the post-trade space and technology business," he said. "People can also expect us to talk about our capital management strategy going forward."

NYSE Euronext enjoys an advantage in its balance sheet, which carries the least amount of debt since NYSE and Euronext-Liffe sealed their combination in 2007.

Simple fixes to some of the company's main challenges are outside Niederauer's control, however.

The euro-zone crisis and capital constraints on banking clients have seen some investors disengage from financial markets, slowing trade in stocks, options and futures across the industry.

Rivals feel pain too, but NYSE Euronext feels it all over. The company's share of U.S. stock trading fell to 23.9% of the market in January, which Raymond James Financial said was a record low. As volatility tapered off, more trading moved to private electronic markets.

Easing market turmoil has also played into reduced stock-options trading. NYSE Euronext remains the biggest U.S. equity options market operator by volume, but overall activity last month slowed by 11% compared to prior-year levels, according to industry clearer OCC.

NYSE Euronext experienced a sharper decline in its London-based futures market, which had been the lynchpin of its merger with Deutsche Boerse. Volume in fixed-income futures contracts tumbled by 30% year-on-year in January, as traders saw less need to hedge interest rates that are widely expected to remain very low as Europe grapples with its sovereign debt crisis.

Europe poses other challenges for the firm. Abandoning the deal with Deutsche Boerse brought a silver lining for some NYSE stockholders, in reduced exposure to Europe's troubled economies and banks. But NYSE Euronext maintains a broad presence in the euro zone, operating markets in the Netherlands, Portugal, Belgium and France.

Nicolas Sarkozy, the French president, continues to back a tax on financial transactions that some analysts have seen hitting NYSE Euronext hardest because France could adopt such a levy even if the European Union does not. If traders can redirect their business to exchanges beyond French borders, one scenario could see NYSE Euronext cede three-quarters of its market share in Euronext-listed stocks, where last year it held about 62% of the market, according to estimates by Raymond James.

Parting with Deutsche Boerse also left NYSE Euronext without a self-owned clearinghouse facility for its European markets, a function currently fulfilled by LCH.Clearnet (LCHC.YY). Though the exchange firm extended its contract with LCH while working through the Deutsche Boerse deal, investors will be listening for signals on Niederauer's strategy--whether NYSE Euronext will resume building its own clearing functions or perhaps pursue a deal for LCH.Clearnet itself.

The clearinghouse operator is currently talking with London Stock Exchange Group PLC (LSE.LN) about a sale.

Friday also represents a chance for Niederauer to refocus on building up NYSE Euronext's technology division, which the company intends to generate $1 billion in annual revenues by 2015.

-By Jacob Bunge, Dow Jones Newswires; 312 750 4117; jacob.bunge@dowjones.com

--Doug Cameron contributed to this article.

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