Citrix Disrupts Corporate Training Market with Simple, Interactive Online Training Solution
February 16 2010 - 8:06AM
Business Wire
Citrix® GoToTraining™, an easy to use, purpose-built online
training solution for business use, was launched today by Citrix
Online, a division of Citrix Systems, Inc. (NASDAQ: CTXS). With
GoToTraining, businesses of all sizes can easily move their
curriculums online, and instantly host interactive training
sessions for participants from any location, enabling trainers to
broaden their reach and effectiveness, while economizing on time
and travel costs.
“As the economy begins to recover, companies of all sizes will
focus their investments on hiring talent and employee training,”
says Brett Caine, general manager of Citrix Online. “Whether for
product education, compliance, internal policies or customer-facing
expertise, every business will be seeking ways to train their work
force to improve productivity and enhance their value proposition.
To meet this need, we’ve built a simple to use training solution
with advanced functionality that we are confident will
fundamentally alter the landscape of online training. With
GoToTraining, businesses ─ for the first time ─ can reach their
employees and customers with a highly efficient online training
experience that will drive greater productivity and ROI for their
organizations.”
According to Wainhouse Research, the Web conferencing market for
educational and corporate training is significant, and will grow
from $678.1 million in 2009 to $1.6 billion in 2014 at a compound
annual rate of 11.5 percent. “GoToTraining appears to be arriving
just in time to take advantage of a large market opportunity for
simple training solutions without complicated extras that run up
costs and require support,” says Alan Greenberg, senior analyst and
partner at Wainhouse Research. “We predict that GoToTraining will
be highly successful based on the merits of simplicity, enabling
even low-tech small businesses to become training giants.”
Jenina Smith, chief marketing officer of Solutions Cube Group, a
Texas-based change management organization, uses GoToTraining to
enhance her online classroom experience, resulting in greater
effectiveness and ROI: “GoToTraining allows us to tap into training
expertise we haven’t had before now that our training partners can
work from anywhere. We used to need two trainers to run an on-site
course, and now we can conduct our course with the same level of
interaction with just one trainer. GoToTraining has allowed us to
lower our costs and streamline the online training process.”
A recent survey by Citrix Online and Kelton Research found that
89% of SMB decision makers plan to spend more money on training
than travel in 2010. GoToTraining gives businesses the tools they
need to enhance and improve their trainings, without taxing their
travel budgets or IT resources. It is highly intuitive, giving all
subject-matter experts the ability to quickly and easily deliver
training sessions to employees and customers in multiple locations
on their own. In-session tools allow trainers to monitor attention
rates and measure the effectiveness of their programs in real time,
while reporting features enable analysis of content and
retention.
Key features and benefits:
- Full-service registration
makes it easy to schedule, track and manage cancellations. Trainers
can limit class size to optimize interaction during sessions and an
online course catalog lets participants self-register for
training sessions.
- Content library and material
distribution lets trainers organize, store and reuse course
materials such as tests, surveys and recordings, and eliminates the
need to email materials to attendees.
- Real-time curriculum
management features allow trainers to instantly adjust
programming based on real-time feedback. Trainers can update polls,
tests and materials on-the-fly in session.
- Testing options allow
trainers to measure attendee knowledge prior to sessions and gauge
retention of course material both during and after sessions
conclude.
- Integrated audio
conferencing gives organizers the option to offer phone
conferencing, VoIP, or both to attendees.
GoToTraining’s 24/7 on-demand capabilities give trainers
critical time-management advantages. Scheduling now meets
participants’ availability requirements rather than the other way
around. And recorded training content can be streamed easily
following initial sessions, enabling trainers to reach an unlimited
audience.
With GoToTraining, Citrix Online extends its market-leading Web
collaboration and remote access platform, including GoToMeeting®
for Web conferencing, GoToWebinar® for Webinars, GoToAssist®
Corporate™ and GoToAssist® Express™ for remote support, HiDef
Conferencing™ for audio conferencing, GoView™ for screen recording
and sharing, and GoToMyPC® for remote access to PCs and Macs.
For more information and a free 30-day trial, go to:
www.gototraining.com.
About Citrix
Citrix Systems, Inc. (NASDAQ:CTXS) is the leading provider of
virtualization, networking and software as a service technologies
for more than 230,000 organizations worldwide. Its Citrix Delivery
Center, Citrix Cloud Center (C3) and Citrix Online Services product
families radically simplify computing for millions of users,
delivering applications as an on-demand service to any user, in any
location on any device. Citrix customers include the world’s
largest Internet companies, 99 percent of Fortune Global 500
enterprises, and hundreds of thousands of small businesses and
prosumers worldwide. Citrix partners with over 10,000 companies
worldwide in more than 100 countries. Founded in 1989, annual
revenue in 2009 was $1.6 billion.
Citrix®, GoToTraining™, GoToMyPC®, GoToMeeting®, GoToWebinar®,
GoToAssist ® Corporate™, GoToAssist® Express™, GoView™, HiDef
Conferencing™ and HiDef Corporate™ are trademarks of Citrix
Systems, Inc. and/or one or more of its subsidiaries, and may be
registered in the U.S. Patent and Trademark Office and in other
countries. All other trademarks and registered trademarks are
property of their respective owners.
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