Study Finds a Dirty Store Sends Shoppers out the Front Door
January 20 2011 - 10:11AM
Business Wire
A recent Cintas Corporation (NASDAQ: CTAS) telephone survey
conducted by Harris Interactive® among more than 1,000 U.S. adults
ages 18 and older revealed what experiences negatively impact a
customer’s perception of a retail store. Ninety-nine percent of
U.S. adults reported that any poor cleanliness issue would
negatively affect their perception. More specifically, dirty
restrooms and unpleasant odor are top annoyances over poor customer
service.
“The retail industry is exceptionally competitive, so retailers
must provide a pleasant shopping experience to attract and maintain
loyal shoppers,” said Mike Thompson, Senior Vice President, Cintas
Facility Services. “This research affirms that maintaining a clean
retail environment can significantly impact the success of a retail
operation.”
When asked what experiences with poor cleanliness would
negatively impact their perception of a retail store, U.S. adults
reported the following:
-- Unclean restrooms 95 percent -- Unpleasant odor 92
percent -- Poor customer service 90 percent -- Dirty floors 86
percent -- Dirty shopping carts 84 percent -- Poor staff appearance
83 percent -- Spills or stains 81 percent -- Wet floors with no
signage 76 percent -- Dusty surfaces 74 percent -- Dirty glass and
windows 68 percent
“If shoppers are unsatisfied with the cleanliness of a retail
store, they will take their business elsewhere,” added Dave Mesko,
Senior Director of Marketing, Cintas. “Partnering with Cintas for a
restroom cleaning and maintenance program enables retailers to
improve store cleanliness and focus on boosting customer loyalty
and profits.”
Cintas offers a comprehensive retail facility services program
that enables retailers to build their image, increase profitability
and productivity. Its solutions improve the comfort and well-being
of customers and employees. Whether a retailer needs restocking
services, floor mat services, cleaning chemicals, mops or regular
deep cleaning, Cintas can customize a program to meet its
customers’ needs.
This survey was conducted by phone within the United States by
Harris Interactive on behalf of Cintas from December 17-20, 2010
among 1,004 adults ages 18 and older. Results are weighted to
reflect the U.S. adult population. For complete survey methodology,
including weighting variables, please contact Kim Syrios at
ksyrios@mulberrymc.com.
For more information about Cintas Facility Services, visit
www.cintas.com/facilityservices.
About Cintas:
Headquartered in Cincinnati, Ohio, Cintas Corporation provides
highly specialized services to businesses of all types. Cintas
designs, manufactures and implements corporate identity uniform
programs, and provides entrance mats, restroom supplies,
promotional products, first aid and safety products, fire
protection services and document management services to
approximately 800,000 businesses. Cintas is a publicly held company
traded over the Nasdaq National Market under the symbol CTAS, and
is a component of the Standard & Poor's 500 Index.
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