Dirty Dishware, Restrooms and Odor Are Top Three Reasons Why U.S. Adults Would Never Return to a Restaurant
November 22 2010 - 5:29PM
Business Wire
A recent Cintas Corporation (NASDAQ: CTAS) survey conducted by
telephone by Harris Interactive® among more than 1,000 U.S. adults
ages 18 and older revealed that dirty dishes, unpleasant odor and
dirty restrooms are the top reasons consumers would never return to
a restaurant. In fact, all three perceptions of cleanliness rated
higher than poor service when choosing whether to return to a
restaurant.
“Consumers have many dining options and it’s critical for
restaurant owners to provide a pleasant atmosphere to attract and
retain patrons,” said Brian Garry, Senior Director, Cintas
Foodservice. “This research confirms that maintaining a clean
environment is mandatory to provide a satisfying dining
experience.”
When asked what experiences would make adults likely to never
eat at a restaurant again, they reported as follows:
• Unclean Dishware
86%
• Unpleasant Odors
85%
• Dirty Restrooms
75%
• Unclean Tables
74%
• Poor Service
74%
• Dirty Floors
68%
• Poor Staff Appearance
65%
• Dirty Glass and Windows
51%
In addition, the survey discovered that 86 percent of U.S.
adults equate the cleanliness of a restaurant’s restroom with the
cleanliness of its kitchen. Even the most pristine kitchens can be
negatively perceived if a restaurant does not have a proper
restroom maintenance program in place.
“Regardless of the quality of food and customer service, a dirty
restaurant turns patrons off from returning,” added Dave Mesko,
Senior Director of Marketing, Cintas. “Partnering with Cintas
enables restaurant owners to improve cleanliness and increase
repeat business by providing customers with an enjoyable dining
atmosphere.”
Cintas offers a wide range of solutions that enable restaurants
to build their image, increase profitability and productivity.
These solutions improve the comfort and well-being of customers and
employees. Whether you need restocking services, floor mat
services, cleaning chemicals, mops or regular deep cleaning, Cintas
can customize a program to meet your needs.
This survey was conducted by phone within the United States by
Harris Interactive on behalf of Cintas from October 28-31, 2010
among 1,008 adults ages 18 and older. Results were weighted to
reflect the U.S. adult population. For complete survey methodology,
including weighting variables, please contact Kim Syrios at
ksyrios@mulberrymc.com.
For more information about Cintas Facility Services, visit
www.cintas.com/facilityservices.
About Cintas:
Headquartered in Cincinnati, Ohio, Cintas Corporation provides
highly specialized services to businesses of all types. Cintas
designs, manufactures and implements corporate identity uniform
programs, and provides entrance mats, restroom supplies,
promotional products, first aid and safety products, fire
protection services and document management services to
approximately 800,000 businesses. Cintas is a publicly held company
traded over the Nasdaq National Market under the symbol CTAS, and
is a Nasdaq-100 company and component of the Standard & Poor's
500 Index.
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