New White Paper from Cintas Offers Hoteliers Affordable Programs for Creating a Favorable Impression

Cintas Corporation today released a complimentary white paper offering hoteliers tips for improving the image of their property and making a positive first impression on guests from the minute they walk in the door. Regardless of whether it is an economy, mid-scale or luxury hotel, there are several cost-effective ways hoteliers can improve the perception of their brand. A complete version of the white paper will be available at Cintas booth #2230 during the 2010 International Hotel/Motel + Restaurant Show.

“In our increasingly mobile society where user-generated reviews can make the difference between a placed or lost reservation, hoteliers should proactively be taking the steps necessary to create a good first impression with guests,” said Todd McKeown, Vice President of Hospitality at Cintas. “This white paper equips hoteliers with essential suggestions on how to improve their operations so when guests leave, they have only positive reviews for friends, family and co-workers.”

To help hoteliers easily identify opportunities for image improvement, Cintas’ white paper is organized by common issues hotels might experience. For example, anti-fatigue matting can improve low employee morale which can leave a negative impression with guests. This provides staff members who are required to stand for extensive periods of time some relief. Additionally, a fashionable apparel program that increases comfort while taking into consideration the staff member’s job function will also have a direct correlation on improved employee attitude and performance.

“Given today’s technology-driven communications, the image of a hotel is an extremely important component of earning repeat guests and attracting new ones,” added Jamie Overbey, Director of Marketing, Global Accounts & Strategic Markets, Cintas. “As the saying goes, a picture is worth a thousand words, so make sure your guests’ photos say only the best things about your property every day.”

In addition to identifying opportunities for image-related improvements, the white paper also addresses common areas for improving guest and worker safety throughout a hotel. By streamlining supply chain resources, hotels can limit the amount of time spent managing safety-related programs such as fire protection services, further reducing costs.

To reserve your copy of Cintas’ white paper and to learn more about Cintas’ solutions for hospitality, go to www.cintaslodging.com or call 1-800-UNIFORM.

About Cintas Corporation:

Headquartered in Cincinnati, Ohio, Cintas Corporation provides highly specialized services to businesses of all types. Cintas designs, manufactures and implements corporate identity uniform programs, and provides entrance mats, restroom supplies, promotional products, first aid and safety products, fire protection services and document management services to approximately 800,000 businesses. Cintas is a publicly held company traded over the Nasdaq National Market under the symbol CTAS, and is a Nasdaq-100 company and component of the Standard & Poor's 500 Index.

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