IBM Completes First Pilot of Chordiant Customer Experience Front-Office Solution At KIT Finance Investment Bank
December 16 2008 - 11:22AM
Business Wire
Chordiant Software, Inc. (Nasdaq: CHRD), the leading provider of
Customer Experience (Cx�) software and services, jointly with its
global partner IBM (NYSE: IBM) today announced that they have
completed the pilot implementation of Chordiant�s front-office Cx
solution for servicing clients at the retail arm of KIT Finance
Bank. In light of its plans to considerably expand its retail
business, KIT Finance Bank faced the task of maximizing the
efficiency of its sales and servicing channels. The bank�s existing
IT environment included multiple disparate banking applications
that contained customer data and functionality. The goal of the new
solution was to reduce the effort needed to perform transactions at
the branches and in the contact center and to shift the focus to
sales and servicing clients. To meet these goals the bank needed a
front-office solution that would consolidate information on
customers, products and services within a common desktop,
standardize and automate all key business processes in sales and
servicing customers, simplify and speed-up the work of personnel,
and improve quality of servicing through implementation of
real-time Next-Best-Action� recommendations to the clients. From a
technology standpoint, the goal was to integrate with existing
systems at the bank and considerably reduce the time required for
implementation and modification of banking products. The bank chose
Chordiant because it could successfully manage the above tasks with
the use of operational CRM and modern open technologies. The
solution is effectively multi-channel, which allows the integration
of various customer servicing channels within the single platform.
These include contact center, branch, internet bank, electronic
self servicing, etc. KIT Bank also selected Chordiant because of
IBM and Chordiant�s experience in implementing such solutions at
leading banks around the world. The purpose of the pilot was to
test the Chordiant solution in a Russian environment in one sales
channel (branch) and with one product line (term deposits by
individuals). The standard Chordiant front-office solution was
localized and customized to meet the requirements of the bank and
integrated with the banks� existing solutions. Following tests the
customized solution was accepted by the bank. �Implementation of
the pilot confirmed that our choice of IBM and Chordiant was
correct. The solution allowed us to improve the quality of
servicing customers and increase personnel efficiency. One of the
most impressive characteristics of the Chordiant front office was
the fivefold reduction in the average time to open a term deposit.
The joint work of the IBM-Chordiant team allowed us to achieve a
solution within limited timeframes,� said Vladislav Bykov, Deputy
Director General of KIT Finance Investment Bank. IBM managed the
project and coordinated the activity of all participants. IBM
Global Business Services (IBM GBS) consultants and Chordiant
specialists designed the solution, which allows new product lines
to be added with minimal modification to the existing customer
service modules. The front office was integrated with existing
systems using a Service Oriented Architecture (SOA) and
WEB-services through IBM WebSphere Enterprise Service Bus. �IBM and
Chordiant have a long history of partnership and have successfully
implemented Chordiant solutions many times all over the world. This
project is an important milestone in our cooperation�it is the
first implementation of Chordiant in Russia, and we are happy that
this experience was a success. Efficient implementation processes
and active participation by the banks� specialists resulted in the
project going live in five months. This is a very good result,
particularly when you consider that it had to be localized for the
Russian market and customized to suit the client,� said the head of
IBM GBS Boris Hohl. About Chordiant Software, Inc. Chordiant helps
leading global brands with high-volume customer service needs
deliver the best possible customer experience. Unlike traditional
business applications, Chordiant Customer Experience (Cx)
front-office solutions blend multi-channel interaction management
with predictive desktop decisioning, enabling companies to capture
and effectively anticipate and respond to customer behavior in all
channels, in real-time. For global leaders in insurance/healthcare,
telecommunications and financial services, this deeper
understanding cultivates a lasting, one-to-one relationship that
aligns the most appropriate value proposition to each consumer.
With Chordiant Cx solutions, customer loyalty, operational
productivity and profitability reach new levels of return. For more
information, visit Chordiant at www.chordiant.com. Chordiant and
the Chordiant logo are registered trademarks of Chordiant Software,
Inc. The Customer Experience Company, Next-Best-Action, and Cx are
trademarks of Chordiant Software, Inc. All other trademarks and
registered trademarks are the properties of their respective
owners.
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