Check Point Launches ZoneAlarm DataLock to Protect Consumers' Private Data From Unauthorized Access
March 01 2010 - 8:30AM
Marketwired
Check Point® Software Technologies Ltd. (NASDAQ: CHKP), the
worldwide leader in securing the Internet, today announced
ZoneAlarm DataLock, a new data security solution designed
specifically for consumers and small businesses with laptops and
netbooks. The need for a mainstream data encryption solution is
confirmed by Check Point's survey conducted by Harris
Interactive(1) revealing that 56 percent of laptop users(2) would
be concerned about their personal data if the device was lost or
stolen, yet only 10 percent of them use encryption to protect their
files. ZoneAlarm DataLock simply and automatically encrypts all
hard drive content to protect private and confidential data, such
as credit card numbers, social security information or financial
documents, in the event of laptop loss or theft. Consumers can
begin safeguarding their data today through an easy download
available at: www.zonealarm.com.
"Given that more and more consumers use laptops and netbooks,
and the ease at which these devices can be lost or stolen, data
encryption becomes a necessary addition to consumer security
solutions," said Jon Crotty, security research analyst at IDC.
Check Point's research project discovered that there is clearly
a gap between people who are concerned with data theft and the
number of consumers who have taken precautions to protect their
data. In addition, unauthorized access to private data was the
number one concern for laptop users in the event of laptop loss or
theft, ahead of the 35 percent of respondents who were primarily
concerned about the hardware replacement cost.
"Unfortunately, too often the first time a person thinks about
data encryption is after it's been lost or stolen," said Bari
Abdul, vice president of consumer sales at Check Point. "With
ZoneAlarm DataLock we are offering an easy-to-use solution that
empowers consumers to safeguard their critical and personal
information before misfortune happens."
ZoneAlarm DataLock works silently in the background to protect
all existing, new or changed files, including medical records,
credit card information or personal photos. ZoneAlarm DataLock also
safeguards information users tend to forget, such as
automatically-stored passwords, cookies, temporary Internet files
and recycle bin documents. Equipped with Pre-boot Authentication,
ZoneAlarm DataLock prevents unauthorized users from accessing
information stored on the protected laptop. Users must provide the
correct username and password before the operating system boot
process will even begin. With the industry's only 24/7 password
recovery phone service included for no extra charge, ZoneAlarm
delivers a unique, simple security solution to a growing need.
An earlier study done by Check Point's research team also
revealed that 67 percent of ZoneAlarm customers using laptops worry
about unauthorized access to their personal and work files. Both
studies listed unauthorized access to private data as the number
one concern, way ahead of the concern for hardware loss. Additional
survey details are available at:
www.zonealarm.com/dataprivacysurvey.
"With ZoneAlarm DataLock, consumers for the first time have a
very simple way to keep their private data private," concluded
Abdul.
Pricing & Availability: ZoneAlarm
DataLock by Check Point is priced at $29.95 but is now available
and can be purchased from the ZoneAlarm Web site for an
introductory price of $19.95. For a full list of product features
and benefits or to purchase ZoneAlarm DataLock, visit
www.zonealarm.com. For more security tips and latest news, please
visit the ZoneAlarm blog at: http://blog.zonealarm.com/.
About Check Point Software Technologies
Ltd. Check Point Software Technologies Ltd.
(www.checkpoint.com), the worldwide leader in securing the
Internet, is the only vendor to deliver Total Security for
networks, data and endpoints, unified under a single management
framework. Check Point provides customers' uncompromised protection
against all types of threats, reduces security complexity and
lowers total cost of ownership. Check Point first pioneered the
industry with FireWall-1 and its patented stateful inspection
technology. Today, Check Point continues to innovate with the
development of the Software Blade architecture. The dynamic
Software Blade architecture delivers secure, flexible and simple
solutions that can be fully customized to meet the exact security
needs of any organization or environment. Check Point customers
include tens of thousands of businesses and organizations of all
sizes including all Fortune 100 companies. Check Point's
award-winning ZoneAlarm solutions protect millions of consumers
from hackers, spyware and identity theft.
©2010 Check Point Software Technologies Ltd. All rights
reserved.
Survey Methodology Harris Interactive®
fielded the study on behalf of Check Point Software Technologies
Ltd. from January 25-27, 2010 via its QuickQuery(SM) online omnibus
service, interviewing a nationwide sample of 2,222 U.S. adults aged
18 years and older. Data were weighted to be representative of the
total U.S. adult computer user population on the basis of region,
age within gender, education, household income, and race/ethnicity.
No estimates of theoretical sampling error can be calculated; a
full methodology is available.
About Harris Interactive Harris
Interactive is one of the world's leading custom market research
firms, leveraging research, technology, and business acumen to
transform relevant insight into actionable foresight. Known widely
for the Harris Poll and for pioneering innovative research
methodologies, Harris offers expertise in a wide range of
industries including healthcare, technology, public affairs,
energy, telecommunications, financial services, insurance, media,
retail, restaurant, and consumer package goods. Serving clients in
over 215 countries and territories through our North American,
European, and Asian offices and a network of independent market
research firms, Harris specializes in delivering research solutions
that help us -- and our clients -- stay ahead of what's next. For
more information, please visit www.harrisinteractive.com.
(1) The online survey conducted for Check Point from January 25
to 27, 2010, interviewed 2,222 adults ages eighteen and over, out
of which 789 adults used a personal laptop most often
(2) Use laptop most often for personal use
Media Contact Mirka Janus Check Point Software Technologies +1
650.628.2070 press@us.checkpoint.com Investor Contact Kip E.
Meintzer Check Point Software Technologies +1 650.628.2040
ir@us.checkpoint.com
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