INDIANAPOLIS, Sept. 16, 2021 /PRNewswire/ -- The
Indianapolis Colts and Caesars Entertainment, Inc.
(NASDAQ: CZR) today announced a partnership making Caesars
Sportsbook a premier sports betting partner and the only official
casino partner of the team.
The new multi-year agreement expands upon the existing
Colts-Caesars partnerships with Harrah's Hoosier Park Racing &
Casino and Indiana Grand Racing & Casino. As part of the
expansion, the newly-launched Caesars Sportsbook will receive
additional marketing and sponsorship assets, including:
- Naming rights for Lucas Oil Stadium's South Gate, now becoming
Caesars South Gate.
- The opening of a Caesars Sportsbook Lounge at the former
Blue Room at Lucas Oil Stadium, an entertainment space open to fans
21 and older. Live odds will be displayed on LED screens and
Caesars ambassadors will be available to help fans download the
Caesars Sportsbook App and place bets.
- Caesars Sportsbook's sponsorship of the free-to-play "Pick
6" predictor game on the Colts Mobile App. The Pick 6 Predictor
generates a series of six questions about an upcoming game, and
fans have the chance to predict the outcome. Correct picks are
rewarded with weekly prizes, and all participants are entered into
a chance to win a trip to Las
Vegas to stay at a Caesars Entertainment resort.
"We've been a proud partner with Caesars properties in
Indiana for some time now, but
this new partnership expands our ability to offer Colts fans a
truly unique experience, whether at Lucas Oil Stadium or watching
from home on gameday," said Roger
VanDerSnick, Colts chief sales & marketing
officer.
With football season in full swing, Caesars Sportsbook will
continue to be integrated into the franchise's media and marketing
efforts, bringing exclusive offers and promotions directly to fans
through the newly branded sports betting app.
"Expanding our sponsorship with the Colts to serve as their
premier sports betting partner and only casino partner is an
exciting step in our longstanding relationship," said
Chris Holdren, Co-President of
Caesars Digital. "Indiana has
been a special place for our company, and we know how passionate
these great sports fans are for their home team. Caesars will
continue to push for innovation to bring the best in sports
experiences, both in-person and on mobile, to the Hoosier State
through Caesars Sportsbook and our partnership with the NFL."
The easy-to-navigate Caesars Sportsbook app integrates mobile
sports betting with the company's industry leading loyalty program,
Caesars Rewards, where every bet, win or lose, rewards the bettor
with Tier Credits and Reward Credits that can be used to unlock
unbeatable experiences within the Caesars portfolio of properties
and partnerships.
About Caesars Entertainment, Inc.
Caesars
Entertainment, Inc. (NASDAQ: CZR) is the largest
casino-entertainment company in the US and one of the world's most
diversified casino-entertainment providers. Since its beginning in
Reno, NV, in 1937, Caesars
Entertainment, Inc. has grown through development of new resorts,
expansions and acquisitions. Caesars Entertainment, Inc.'s resorts
operate primarily under the Caesars®, Harrah's®, Horseshoe®, and
Eldorado® brand names. Caesars Entertainment, Inc. offers
diversified gaming, entertainment and hospitality amenities,
one-of-a-kind destinations, and a full suite of mobile and online
gaming and sports betting experiences. All tied to its
industry-leading Caesars Rewards loyalty program, the company
focuses on building value with its guests through a unique
combination of impeccable service, operational excellence and
technology leadership. Caesars is committed to its employees,
suppliers, communities and the environment through its PEOPLE
PLANET PLAY framework. Know When To Stop Before You Start.®
Gambling Problem? Call 1-800-522-4700. For more information, please
visit www.caesars.com/corporate. Please play responsibly. If you
think you or someone you care about may have a gambling problem,
call 1-800-9WITHIT (1-800-994-8448).
About the Indianapolis Colts
The NFL's Indianapolis
Colts strive to entertain, inspire and unite fans and people
throughout our city, our state and beyond by winning the right
way. Since arriving in Indianapolis in 1984, the Colts have reached
the NFL postseason 19 times, winning 11 division titles, two AFC
Championships and Super Bowl XLI. In our 68-year
history, the franchise has reached seven NFL championship games or
Super Bowls, winning four, in 1958, 1959, 1970 and 2006.
Off the field, the Colts are committed to improving the lives of
our fellow Hoosiers by building a healthy, inclusive and
compassionate community through meaningful outreach, projects and
partnerships. The Colts also support current and former
players by engaging with them in charitable efforts, helping them
leave a legacy of service to the community.
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SOURCE Caesars Entertainment, Inc.