LAS VEGAS and HOUSTON, Aug. 12,
2021 /PRNewswire/ -- Caesars Entertainment, Inc.
(NASDAQ: CZR) ("Caesars") today announced an agreement with the
Houston Texans to become the official casino partner of the
team. The partnership goes into effect immediately before the 2021
NFL season kicks off.
"I'm thrilled to launch this multi-year partnership with Caesars
Entertainment. It aligns perfectly with our commitment to creating
memorable experiences for our fans," said Texans President
Greg Grissom. "We have some great
events lined up for this upcoming season that fans will not want to
miss, and this partnership with Caesars is just another example of
how we continue to look for ways to enhance the experience."
As part of the agreement, Caesars Rewards®, the most extensive
customer loyalty program in the industry, will sponsor the
free-to-play "Schedule Pick 'Em" game, available on the Texans
official mobile app. Leading up to the NFL schedule release, fans
can submit their matchup predictions for a chance to win exclusive
prizes such as a paid trip to a Caesars Entertainment destination
property, game tickets, and more. Additionally, at each game, one
Texans season ticket holder will be selected for a chance to win an
all-inclusive trip to Las Vegas,
where they'll be treated like royalty. This fun-filled fan
experience will increase in value each time the Texans score.
Caesars Rewards members will also reap benefits, such as an
exclusive opportunity to cheer on the Texans like a Caesar inside a
luxury suite at NRG stadium.
As part of the partnership, Caesars Rewards will be integrated
into the team's promotional channels, including in-stadium signage
and digital and traditional media assets.
"Caesars Entertainment is committed to expanding relationships
with leagues and professional sports teams, and we're thrilled to
team up with the Houston Texans," said Chris Holdren, Co-President of Caesars Digital.
"We look forward to creating extraordinary experiences for Texans
fans by doing what we do best, leveraging Caesars Entertainment's
vast portfolio of casino, hospitality, entertainment, and sports
expertise."
Caesars is also the official casino sponsor and an official
sports betting partner of the NFL and has partnerships with the
NBA, NHL, and MLB.
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About Caesars Entertainment, Inc.
Caesars
Entertainment, Inc. (NASDAQ: CZR) is the largest
casino-entertainment company in the US and one of the world's most
diversified casino-entertainment providers. Since its beginning in
Reno, NV, in 1937, Caesars
Entertainment, Inc. has grown through development of new resorts,
expansions and acquisitions. Caesars Entertainment, Inc.'s resorts
operate primarily under the Caesars®, Harrah's®, Horseshoe®, and
Eldorado® brand names. Caesars Entertainment, Inc. offers
diversified gaming, entertainment and hospitality amenities,
one-of-a-kind destinations, and a full suite of mobile and online
gaming and sports betting experiences. All tied to its
industry-leading Caesars Rewards loyalty program, the company
focuses on building value with its guests through a unique
combination of impeccable service, operational excellence and
technology leadership. Caesars is committed to its employees,
suppliers, communities and the environment through its PEOPLE
PLANET PLAY framework. Know When To Stop Before You Start.®
Gambling Problem? Call 1-800-522-4700. For more information, please
visit. www.caesars.com/corporate.
About Houston Texans
The Houston Texans were
introduced as the NFL's 32nd franchise on Oct. 6, 1999 thanks to a city-wide effort
spearheaded by franchise founder and late owner Robert C. McNair, and current Co-Founder and
Senior Chair Janice McNair. The
Texans have since evolved into Forbes Magazine's 19th-most valuable
professional sports franchise in the world, with an estimated value
of $2.8 billion, and are annually
ranked among the Houston Chronicle's "Top 100 Places to Work in the
City." The Houston Texans are the only expansion team to have won
their first game, defeating Dallas, 19-10, on Sept.
8, 2002. The team has sold out every preseason, regular
season and postseason game in franchise history, and donated more
than $35 million back to the
community through the Houston Texans Foundation. The team won AFC
South division titles in 2011, 2012, 2015, 2016, 2018 and 2019. NRG
Stadium, the NFL's first retractable-roof stadium, is the home of
the Texans.
![Houston Texans logo Houston Texans logo](https://mma.prnewswire.com/media/1593339/Texans_Official.jpg)
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SOURCE Caesars Entertainment, Inc.