LAS VEGAS, Sept. 14, 2020 /PRNewswire/ -- As announced
earlier today, Caesars Entertainment, Inc. (NASDAQ: CZR) has
entered into a multi-year agreement with ESPN. The new deal
includes link integrations from ESPN's digital platforms to
sportsbooks from Caesars Entertainment's sports betting partner,
William Hill. William Hill Sports Book's odds and markets
connect directly to their sports betting apps in legalized states.
The deal comes shortly after William
Hill became the exclusive sports betting operator for
Caesars Entertainment, following the merger with Eldorado
Resorts.
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Link integrations to William
Hill's sports betting apps, geo-targeted to legalized sports
betting states, will appear on ESPN.com web and mobile web and the
ESPN Fantasy app. As part of the new agreement, Caesars Sportsbook
by William Hill will also become a
sponsor of ESPN's Fantasy products, deepening an existing
relationship as ESPN's exclusive odds provider. The news follows an
expanded content collaboration with ESPN and the recent launch of
ESPN's Las Vegas studio at The
LINQ Hotel + Experience.
"ESPN is one of the pre-eminent brands in sports. Tens of
millions of fans will now have a direct link to our sports betting
apps and odds," said Ulrik
Bengtsson, Group Chief Executive Officer of William
Hill. "Giving ESPN users this access will accelerate our
leadership, as we continue to expand in the US."
"As our exclusive sports betting operator, William Hill has
added immediate value to Caesars Entertainment's portfolio of
properties nationally," said Tom
Reeg, CEO of Caesars Entertainment, Inc. "Our new
agreement with ESPN, as the largest provider in sports content,
completes what is sure to be a momentous partnership in gaming and
sports wagering."
"With Caesars utilizing odds from William Hill's sports betting data, we are able
to deliver content in new and innovative ways," said
Mike Morrison, Vice President
of Business Development & Innovation, ESPN. "Our
multi-dimensional relationship is a testament to the growth and
opportunity in the sports betting space."
Since becoming Caesars Entertainment's exclusive sports betting
partner a month ago, William Hill
has opened 12 branded sports books at Caesars' properties in
Nevada, Iowa, and most recently, New Jersey. Pending regulatory approval, the
remaining sports books across the Caesars portfolio will be
rebranded in the coming weeks. The mobile sports betting app,
Caesars Sports Book by William Hill,
will soon be available in Indiana,
Pennsylvania, New Jersey and Nevada pending regulatory approvals. Once
completed, William Hill will operate
in more than 170 retail locations across 13 states.
About Caesars Entertainment, Inc.
Caesars
Entertainment, Inc. is the largest casino-entertainment company in
the U.S. and one of the world's most diversified
casino-entertainment providers. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment
has grown through development of new resorts, expansions and
acquisitions. Caesars Entertainment's resorts operate primarily
under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand
names. Caesars Entertainment offers diversified amenities and
one-of-a-kind destinations, with a focus on building loyalty and
value with its guests through a unique combination of impeccable
service, operational excellence and technology leadership. Caesars
Entertainment is committed to its employees, suppliers, communities
and the environment through its PEOPLE PLANET PLAY framework. For
more information, please visit www.caesars.com/corporate.
About William Hill US
William Hill US, part of
FTSE-listed William Hill PLC, is America's #1 Sports Book operator.
Established in 2012, the company has expanded from its birthplace
of Nevada to operate in more than
150 locations across 12 states, and now takes one in every four
sports bets placed in the country. William Hill US currently has
operations in The Bahamas,
Colorado, Florida, Illinois, Indiana, Iowa, Mississippi, New
Jersey, Rhode Island,
Washington D.C., and West Virginia. The company is also the
licensed sports betting provider for numerous casinos in
Mississippi and New Mexico and is the exclusive risk manager
for the Delaware and Rhode Island sports lotteries. Product and
technology are core to William
Hill's growth strategy in the US, and it now offers
industry-leading betting apps in Colorado, Iowa, Nevada,
New Jersey and West Virginia. Continuing the innovative
spirit of its founder William Hill,
the company opened a sports book in the world-famous Capital One
Arena in 2020, becoming the first operator to offer sports wagering
inside a US professional sports complex. For more information,
visit William Hill US.
About ESPN
ESPN, the world's leading sports
entertainment enterprise, features more than 50 assets – eight U.S.
television networks, direct-to-consumer ESPN+, ESPN Radio, ESPN.com
and the ESPN App, ESPN International, and more. ESPN is 80
percent owned by ABC, Inc. (an indirect subsidiary of The Walt
Disney Company) and 20 percent by Hearst.
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SOURCE Caesars Entertainment, Inc.