Brightcove Enables Companies to Seamlessly Deliver Video Content Into China
May 25 2021 - 9:00AM
Business Wire
World’s most populous market is now open to
videos from retailers and corporate communicators around the globe
via Brightcove’s China Delivery feature
Global companies that need to train employees or sell to
consumers in China have long been hindered by restrictions placed
on video. Some companies have suffered video loading or analytics
failures; others have been blacklisted for lack of an in-country
domain and license.
Brightcove® Inc., the global leader in video for business, today
solved this problem by establishing a partnership with global
e-commerce giant Alibaba, which is headquartered in the country.
The partnership creates the Brightcove China Delivery via Alibaba
Cloud solution and makes Brightcove the first video provider to
enable on-demand video streaming into the nation.
“Strategically, we need to have a robust, video-forward
eCommerce site in China,” said Matteo Cassarino, Chief Digital
Officer, Graff, a multinational jeweler based in London. “Graff
jewelry is exceedingly precious, and we want our buyers to be able
to fully appreciate the beauty of our products, which is not
possible with a static image. Brightcove has been a longtime
partner and its recent platform enhancements provide us the ability
to have a reliable video commerce strategy in China, from a single
location, that scales to fit our growing needs.”
“Clear, consistent and timely communication has never been more
critical than over this past year,” said Uwe Gobbers, Senior
Manager Communication Infrastructure & Technology at Voith
Group, a global technology company that sets standards in the
markets of energy, oil & gas, paper, raw materials, and
transport & automotive. “As a multinational corporation with
employees and customers around the world, Brightcove’s recent China
Delivery solution now enables us to have a global video first
communication strategy.”
China will host a projected $US2.8 trillion in e-commerce this
year, and corporate communications divisions will continue to
engage employees with more video. Brightcove China Delivery via
Alibaba Cloud enables customers to execute a single video
distribution strategy worldwide. As they do for other countries,
Brightcove content owners can use a simple checkbox interface to
start distributing video in China and analyze its performance.
“As retailers and enterprises with global reach continue to
expand and evolve, many must effectively conduct business in China,
and a large portion of that business today depends on video,” said
Jim Lundy, CEO, Lead Analyst, Aragon Research. “Brightcove is
meeting the need for reliable delivery of video on a truly global
basis, a growing need for multinational entities and global
brands.”
“We’re pleased to finally enable customers to stream video
within China,” said Namita Dhallan, Chief Product Officer,
Brightcove. “No longer is there a separate, complex, and
disappointing process for attempting video-driven business in
China. We are opening the country for business for our customers
securely and reliably.”
About Brightcove Inc.
When video is done right, it can have a powerful and lasting
effect. Hearts open. Minds change. Creativity thrives. Since 2004,
Brightcove has been helping customers discover and experience the
incredible power of video through its award-winning technology,
empowering organizations in more than 70 countries across the globe
to touch audiences in bold and innovative ways.
Brightcove achieves this by developing technologies once thought
impossible, providing customer support without parallel or excuses,
and leveraging the expertise and resources of a global
infrastructure. Video is the world’s most compelling, exciting
medium. Visit www.brightcove.com for more information. Video That
Means Business.™
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210525005591/en/
Brightcove Meredith Duhaime mduhaime@brightcove.com
Brodeur Partners Alex Jafarzadeh ajafarzadeh@brodeur.com
Brightcove (NASDAQ:BCOV)
Historical Stock Chart
From Jun 2024 to Jul 2024
Brightcove (NASDAQ:BCOV)
Historical Stock Chart
From Jul 2023 to Jul 2024