SUWANEE, Ga., May 3 /PRNewswire-FirstCall/ -- ARRIS (Nasdaq:
ARRS) a global communications technology supplier, and Clearleap, a
web-based TV technology platform, today announced that they have
integrated the ARRIS ConvergeMedia™ On Demand Content Management
and Distribution system with Clearleap's web-based content and
workflow management suite to deploy an integrated content
management solution for VOD and advertising services.
The VOD advertising offering will leverage the ARRIS
ConvergeMedia system and Clearleap's ability to quickly ingest,
manage and deploy a variety of advertising assets. These
assets range from video pre-rolls and interstitials to graphic
overlays, which offer a solution that integrates directly into
traditional linear or dynamic third party advertising systems. A
version of the joint solution, currently in trials with a mid-sized
operator in the Mid-west, provides the ability to dynamically
target local spot advertising in VOD programming, ensuring that
actual ad creative is available at the right market destination in
time to meet ad decision system determinations. This solution
offers operators and programmers a new revenue-generating inventory
pool for advertisers to reach subscribers that are interested in
their products and services based upon markets, demographics,
interests and other criteria while preserving subscribers'
privacy.
The ARRIS ConvergeMedia Platform VOD and Advanced Advertising
Delivery Manager (ADM) are dynamic end-to-end VOD advertising
solutions that enable operators, advertisers and content providers
to target and reach audiences dynamically via daypart, geography,
profile and other broadcast or On-Demand metadata. These solutions
are designed to make TV advertising more relevant, accountable and
dynamic and revolutionize traditional ad insertion technologies to
increase revenue generating advertising services.
On the programming side, the joint solution is currently being
utilized for advanced local VOD content programming with a major
MSO in Texas to bring programming
into the VOD system within seconds of content ingest, from
anywhere. The web-based TV technology platform will give ARRIS
customers the instant ability to integrate program offerings from
Clearleap's Content Marketplace, a self-serve platform that
offers MSOs a variety of scouted, vetted, and licensed content
containing national programming, best of web, and special interest
content in pre-selected, dynamically populating channels.
"ARRIS is an important and respected organization in the cable
television ecosystem and we are excited to work in tandem with them
to expand the services of VOD and advertising, from increased
revenues to improved workflow to better consumer experiences," said
Clearleap CEO, Braxton Jarratt.
"Customers are demanding ever more video programming from their
operators and Clearleap brings an innovative content management
system and new web-based programming service that enables new and
fresh programming," said Joe Matarese ARRIS VP & GM, Media
& Communications Systems. "Working with Clearleap offers
our customers more choice and flexibility to address their
subscribers' needs."
About ARRIS
ARRIS is a global communications technology company specializing
in the design, engineering and supply of technology that supports
broadband services for residential and business customers around
the world. The company supplies broadband operators with the tools
and platforms they need to deliver carrier-grade telephony, network
video processing, whole home video, demand driven video,
next-generation advertising, network and workforce management
solutions, access and transport architectures and ultra high-speed
data services. Headquartered in Suwanee,
Georgia, USA, ARRIS has R&D centers in Suwanee; Beaverton,
OR; Chicago, IL;
Kirkland, WA; State College, PA; Wallingford, CT; Waltham, MA; Cork,
Ireland; and Shenzhen,
China, and operates support and sales offices throughout the
world. Information about ARRIS products and services can be found
at www.arrisi.com.
About Clearleap
Clearleap is a revolutionary TV technology platform that
leverages the power and flexibility of the Internet to provide
content acquisition, management and advertising solutions for the
world's most popular medium, the television. Clearleap's network
based technology gives both video service and content providers
easy to implement services to vastly improve workflow,
monetization, and content capabilities for both VOD and linear.
Founded by a team of TV technology veterans and industry
experts, Clearleap is based in Atlanta,
Georgia, with offices in New York
City and data centers in New
York, Los Angeles and
Atlanta. For more
information, visit: www.clearleap.com.
SOURCE ARRIS