American Rebel Holdings, Inc. Taps Beer Industry Veteran James “Todd” Porter as President of American Rebel Beverages, LLC to Lead Expansion of American Rebel Light Beer
August 27 2024 - 8:40AM
American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or
the "Company"), the creator of American Rebel Beer
(www.americanrebelbeer.com), and branded safes, personal security
and self-defense products and apparel, announces the appointment of
beverage industry veteran Todd Porter to serve as President of
American Rebel Beverages, LLC; a wholly-owned subsidiary of
American Rebel Holdings. Mr. Porter will be leading the consumer
product beverage division, based in the Nashville, Tennessee metro
area, assuming P&L responsibility in addition to spearheading
the division’s manufacturing, sales and marketing and strategic
growth strategy including additional beverage production extensions
that align with America’s Patriotic Brand – American Rebel.
“Todd’s 24+ years of experience in retail,
wholesale and small business management not only make him
unbelievably qualified to be president of American Rebel Beverages,
he is also a veteran of our military, which makes him the perfect
person to champion America’s Patriotic, God-Fearing,
Constitution-Loving, National Anthem-Singing, Stand Your Ground
Beer,” said American Rebel Chief Executive Officer Andy Ross. “We
clicked from day one. He gets me, he gets the brand and he’s ready
to get after it.”
Porter most recently served as the General
Manager of Veterans United Craft Brewery, an independent
veteran-owned brewery based in Jacksonville gaining valuable
experience related to the production and manufacturing of beer from
overseeing the day-to-day operations. A majority of his 24+ years
in the consumer product and the beverage industry has been focused
on sales, business development, market expansion, marketing and
distribution with on and off-premise responsibility including
retail accounts in food, club, drug, mass and convenience store
chains.
“I am thrilled to become a part of the team,”
said American Rebel Beverages President Todd Porter. “Leading with
honor at American Rebel Beverages encompasses more than simply
creating exceptional beer; it involves respecting the legacy of the
Constitution with each pour and striving to unite all Americans for
a better future. CEO Andy Ross and his team have developed a
remarkable American creation – a patriotic beer designed to foster
love of country. I am impressed by the strong foundation we have
established, and the positive feedback received from
distributors.”
“It’s been a long search and vetting process,
but when you’re going after a $110+ billion-dollar market, it’s
very important to find the person with the right skill set,” said
American Rebel COO Corey Lambrecht. “Todd is the right leader to
continue to drive the growth and expansion of American Rebel Light
Beer.”
Todd Porter’s career in the beverage industry
began on a beer truck, then stints as an Account Manager/District
Manager, Specialty Portfolio Manager, Sales Manager and National
Account Manager. After 11 years at Champion Brands, a leading
Florida Miller/Coors distributor, Porter became National Account
Manager at Dogfish Head/Boston Beer Company managing large Midwest
chains. After five years at Dogfish Head/Boston Beer Company, Todd
spent a year and a half supplying products to the military and a
year managing a veteran-owned brewery.
For an updated list of locations featuring
American Rebel Light, visit: www.americanrebelbeer.com
About American Rebel Holdings,
Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) has
operated primarily as a designer, manufacturer and marketer of
branded safes and personal security and self-defense products and
has recently transitioned into the beverage industry through the
introduction of American Rebel Beer. The Company also designs and
produces branded apparel and accessories. To learn more, visit
www.americanrebel.com and www.americanrebelbeer.com. For
investor information, visit
www.americanrebel.com/investor-relations.
Forward-Looking Statements
This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB;
AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”)
desires to take advantage of the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995 and is including
this cautionary statement in connection with this safe harbor
legislation. The words "forecasts" "believe," "may," "estimate,"
"continue," "anticipate," "intend," "should," "plan," "could,"
"target," "potential," "is likely," "expect" and similar
expressions, as they relate to us, are intended to identify
forward-looking statements. We have based these forward-looking
statements primarily on our current expectations and projections
about future events and financial trends that we believe may affect
our financial condition, results of operations, business strategy,
and financial needs. Important factors that could cause actual
results to differ from those in the forward-looking statements
include continued increase in revenues, actual receipt of funds
under the Reg A Offering, effects of the offering on the trading
price of our securities, implied or perceived benefits resulting
from the receipt of funds from the offering, actual launch timing
and availability of American Rebel Beer, our ability to effectively
execute our business plan, and the Risk Factors contained within
our filings with the SEC, including our Annual Report on Form 10-K
for the year ended December 31, 2023. Any forward-looking statement
made by us herein speaks only as of the date on which it is made.
Factors or events that could cause our actual results to differ may
emerge from time to time, and it is not possible for us to predict
all of them. We undertake no obligation to publicly update any
forward-looking statements, whether as a result of new information,
future developments or otherwise, except as may be required by
law.
Company
Contact:info@americanrebel.comtporter@americanrebelbeer.com
Investor Relations:Brian PrenoveauMZ North
America+1 (561) 489-5315 AREB@mzgroup.us
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