AUBURN
HILLS, Mich., Feb. 9, 2025
/PRNewswire/ --
- Harrison Ford makes surprise
appearance for the iconic Jeep® brand
- Closely guarded "Owner's Manual" starring Harrison Ford revealed during tonight's Big
Game
- Two-minute "Owner's Manual" film directed by Academy
Award-nominated James Mangold ("A
Complete Unknown," "Ford v Ferrari," "Indiana Jones and the Dial of
Destiny," "The Wolverine") and produced by Minted Content in
collaboration with Stellantis
- Stellantis is the only automaker airing commercials during this
year's Big Game, with appearances from both the Jeep and Ram
brands
- Two-minute Jeep film takes page from Stellantis' own legendary
playbook, having created the first two-minute Big Game commercial
with Chrysler' brand's iconic Emmy award-winning "Born of
Fire"
- "Owner's Manual," a Jeep brand owner manifesto, tells drivers
that with the freedom of possibilities choose what makes them
happy
- The film also includes an original score, "Go Anywhere,"
written and performed by Sony Music Publishing artist Nathaniel Murphy, specifically for the Jeep
brand film
- Jeep brand's U.S. brand portfolio now offers its first full
BEV, the Grand Wagoneer S, available now, in addition to PHEV
(plug-in hybrid) and gasoline-powered options for consumers
Actor Harrison Ford headlined the
Jeep® brand's epic Big Game commercial tonight,
Sun., Feb. 9. The spot, which was kept top secret until its
reveal during the telecast on Sunday night, features Ford in the
two two-minute film "Owner's Manual."
Stellantis is the only automaker airing commercials during this
year's Big Game, with appearances from both the Jeep and Ram
brands.
The two-minute "Owner's Manual" film was directed by Academy
Award-nominated director James
Mangold ("A Complete Unknown," "Ford v Ferrari," "Indiana
Jones and the Dial of Destiny," "The Wolverine").
"Owner's Manual" was produced by Minted Content in collaboration
with Stellantis, bringing together Harrison Ford, James
Mangold and Advertising Hall of Fame member and Emmy
Award-winning Stellantis Global Chief Marketing Officer
Olivier Francois, to craft a film
that stands out with its intimate and reflective storytelling.
The Jeep brand's film stars legendary film actor Harrison Ford speaking to the fact that with all
the infinite possibilities that life offers, people, unlike cars,
don't have the advantage of an owner's manual that can help guide
their decisions, so ultimately choose what makes them happy.
Says Ford in the film, "Choose what makes you happy. My friends, my
family, my work make me happy. This Jeep (Wrangler 4xe) makes me
happy … even though my name is Ford. That's my owner's manual. Get
out there. Write your own."
"Together with Harrison Ford and
Oscar-nominated director James
Mangold, we worked very closely with each other to create an
intimate film that would stand out through its quiet nature, very
much opposite of what viewers have come to expect from Big Game
commercials, but very consistent with many of our past films for
the event over the years," said Olivier
Francois, global chief marketing officer, Stellantis. "The
Jeep brand ethos is one steeped in freedom, adventure and passion,
born in America, but recognized and lived around the world. And as
our 84-year history continues to unfold, we also want to remind our
Jeep 4x4 vehicle owners that when they set out for the types of
adventures for which our brand is singularly known to inspire,
there will be a Jeep for everyone.
"I'm very proud about this in-house creation, a first at Stellantis
for a Big Game commercial. It sets a new standard and creates a
more meaningful and authentic way to collaborate with the
industry's most respected artists."
Said Harrison Ford about working
with the Jeep brand on the commercial, "I said 'yes' to doing this
commercial because of the script. It's a very straightforward
communication about life and ends with getting in a Jeep vehicle,
that's the hook. It didn't require me to reintroduce myself, point
to the fact that in my life I've been many things and known for
specific projects or roles. It's just a quiet talk from somebody
sharing an idea. I love the way it developed."
"Battle-born and forged in steel in 1941, the Jeep brand has
represented freedom and adventure, pushing the limits, taking on
the competition and overpowering every obstacle for over 80 years,"
said Bob Broderdorf, Jeep brand CEO.
"In this year's Big Game commercial, the Jeep brand has THE guy who
epitomizes adventure both on screen and off. In film, Harrison Ford has overcome the odds and flown
from one side of the galaxy to the other all in the name of it, and
in real life, he's known to blaze his own trail. So, yes, Ford
knows a thing or two about what the Jeep brand is all about.
"As America's most patriotic brand for the last 23 years running,
it only makes sense for the Jeep brand to continue to be one of the
industry's greatest creative supporters of the Big Game. And there
was no greater stage to have Ford admit to America just how happy
Jeep makes him."
"Owner's Manual" also includes an original score, "Go Anywhere,"
written and performed by Sony Music Publishing artist Nathaniel Murphy, specifically for the Jeep
brand film.
Also reflected in the two-minute film is the Jeep brand's
long-standing relationship with the USO (United Service
Organizations).
As the Jeep brand continues to expand its portfolio offering
multi-energy platforms across its iconic 4x4 vehicles, the brand's
first global battery-electric vehicle (BEV), the Jeep Wagoneer S,
is launching first in U.S. and Canada and arriving now to Jeep EV-certified
U.S. dealers. The 2025 Jeep Wagoneer S Limited has a starting U.S.
MSRP of $66,995 (including
$1,795 destination) and qualifies for
the Inflation Reduction Act retail and lease EV credits.
The brand also recently announced its 2025 Wrangler 4xe Willys '41
Special Edition, honoring its heritage and celebrating the
original, combat-born-and-bred Jeep vehicle – the legendary 1941
Willys MB. The Jeep Wrangler 4xe reigns as America's No. 1
best-selling plug-in hybrid.
Back by popular demand, fueled by the enthusiasm of the Jeep
community, the brand also recently announced the return of the
optional TorqueFlite eight-speed automatic transmission for the
2025 Jeep Wrangler four-door model equipped with the 3.6-liter V-6
engine.
Jeep Brand
For more than 80 years, Jeep has been the global leader in SUVs,
delivering legendary off-road capability, advanced technology and
exceptional versatility for those who seek adventure. With a
commitment to innovation, the Jeep brand offers a diverse lineup of
vehicles powered by internal combustion engines, hybrid technology
and all-electric drivetrains. The brand's dedication to customer
satisfaction is reflected in Jeep Wave, a premium owner loyalty and
customer care program that provides exclusive benefits and 24/7
support. Built on a heritage of freedom, adventure, authenticity
and passion, Jeep continues to set the standard for rugged yet
refined vehicles designed to conquer it all.
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or
https://www.youtube.com/StellantisNA
For more information, please visit the Stellantis media site for
North America at
https://media.stellantisnorthamerica.com.
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SOURCE Stellantis