UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
 
WASHINGTON, D.C. 20549
 
FORM 10-Q
 
x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended June 30, 2009
 
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from ____________ to ____________
 
Commission file number:   001- 51743
 
m-Wise, Inc.
 
(Exact name of Registrant as specified in its charter)
 
Delaware
11-3536906
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)

3 Sapir Street, Herzeliya Pituach, Israel 46852
(Address of principal executive offices)
 
+972-73-2620000
 (Registrant’s telephone number, including area code)
 
All Correspondence to:
Arthur S. Marcus, Esq.
Gersten Savage LLP
600 Lexington Avenue, 9 th Floor
New York, New York 10022
(212) 752-9700

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes x No ¨
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Yes ¨ No ¨

Indicate by check mark whether the Registrant is a large accelerated filer,, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ¨
Accelerated filer ¨
Non-accelerated filer   ¨  (Do not check if a smaller reporting company)
Smaller reporting company  x

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes ¨ No x

The number of shares outstanding of the issuer's common stock, as of August 14, 2009, was 139,322,145.

 
 

 

Index
 
   
Page
   
PART I: FINANCIAL INFORMATION
 
     
Item 1:
Financial Statements
F-1
Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
2
Item 3.
Quantitative and Qualitative Disclosures about Market Risk
10
Item 4T.
Controls and Procedures
11
   
PART II:  OTHER INFORMATION
11
     
Item 1.
Legal Proceedings
11
Item 1A.
Risk Factors
11
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
11
Item 3.
Defaults upon Senior Securities
11
Item 4.
Submission of Matters to a Vote of Security Holders
11
Item 5.
Other Information
11
Item 6.
Exhibits
12
   
SIGNATURES
14

 
i

 
 
PART I:
FINANCIAL INFORMATION
 
Item 1:        Financial Statements
 
M-WISE, INC. AND SUBSIDIARY
 
CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
SIX MONTHS ENDED JUNE 30, 2009 AND 2008
 
UNAUDITED
 
CONTENTS
 
Condensed Consolidated Balance Sheets
    F-1  
         
Condensed Consolidated Statements of Operations and Comprehensive Earnings (Loss)
    F-2 - F-3  
         
Condensed Consolidated Statements of Cash Flows
    F-4  
         
Notes to Condensed Consolidated Financial Statements
    F-5 - F-18  

 
 

 
 
M-WISE, INC. AND SUBSIDIARY
Condensed Consolidated Balance Sheets
As of June 30, 2009 and December 31, 2008
 
   
June 30,
   
December 31,
 
   
2009
   
2008
 
   
(Unaudited)
   
(Audited)
 
             
ASSETS
           
             
Current
           
Cash
  $ 38,078     $ 169,206  
Short-term investment
    7,769       7,769  
Accounts receivable - trade (net of allowance for doubtful accounts of $337,940; 2008 - $337,940)
    798,609       606,610  
Prepaid expenses and other assets
    24,291       35,591  
                 
Total Current Assets
    868,747       819,176  
                 
Long-term Account Receivable
    27,941       -  
Long-term Prepaid Expenses
    20,776       13,523  
Plant and Equipment, net (note 3)
    52,919       62,927  
                 
Total Long-term Assets
    101,636       76,450  
                 
Total Assets
  $ 970,383     $ 895,626  
                 
LIABILITIES
               
                 
Current
               
Accounts payable - trade
  $ 26,479     $ 27,144  
Other payables and accrued expenses
    1,043,576       1,177,780  
Advances from stockholder (note 4)
    303,807       305,876  
Billings in excess of costs on uncompleted contracts
    15,800       3,680  
                 
Total Current Liabilities
    1,389,662       1,514,480  
Accrued Severance Pay (note 5)
    118,080       114,631  
                 
Total Liabilities
    1,507,742       1,629,111  
                 
Commitments and Contingencies (note 11)
               
                 
STOCKHOLDERS' DEFICIT
               
                 
Capital Stock   (note 6)
    236,848       236,848  
Additional Paid-in Capital
    11,714,366       11,626,126  
Accumulated Other Comprehensive Loss
    (3,501 )     -  
Accumulated Deficit
    (12,485,072 )     (12,596,459 )
                 
Total   Stockholders'   Deficit
    (537,359 )     (733,485 )
                 
Total Liabilities and Stockholders' Deficit
  $ 970,383     $ 895,626  
 
(The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.)

 
F-1

 
 
M-WISE, INC. AND SUBSIDIARY
Condensed Consolidated Statements of Operations and Comprehensive Earnings (Loss)
For the Six Months Ended June 30, 2009 and 2008
Unaudited

   
Six Months
   
Six Months
 
   
Ended
   
Ended
 
   
June 30,
   
June 30,
 
   
2009
   
2008
 
             
Sales
           
Customer services and technical support
  $ 677,786     $ 648,996  
Revenue share
    596,811       378,647  
Product sales and license
    199,998       267,518  
                 
      1,474,595       1,295,161  
                 
Cost of Sales
    362,894       504,391  
                 
Gross Profit
    1,111,701       790,770  
                 
Expenses
               
General and administrative
    730,156       926,787  
Research and development
    292,303       387,657  
                 
Total Expenses
    1,022,459       1,314,444  
                 
Earnings (Loss) from Operations
    89,242       (523,674 )
                 
Other Income (Expenses)
               
  Extinguishment of debt
    25,198       -  
  Interest and other
    (3,053 )     (33,774 )
                 
Total Other Income (Expenses)
    22,145       (33,774 )
                 
Earnings (Loss) before Income Taxes
    111,387       (557,448 )
                 
Provision for Income Taxes   (note 7)
    -       -  
                 
Net Earnings (Loss)
    111,387       (557,448 )
                 
Foreign currency translation adjustment
    (3,501 )     -  
                 
Comprehensive Earnings (Loss)
  $ 107,886     $ (557,448 )
                 
Earnings (Loss) Per Share - Basic and Diluted
  $ 0.00     $ 0.00  
                 
Weighted Average Number of Common Shares Outstanding - Basic and Diluted
    139,322,145       139,207,670  
 
(The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.)

 
F-2

 
 
M-WISE, INC. AND SUBSIDIARY
Condensed Consolidated Statements of Operations and Comprehensive Loss
For the Three Months Ended June 30, 2009 and 2008
Unaudited
 
   
Three Months
   
Three Months
 
   
Ended
   
Ended
 
   
June 30,
   
June 30,
 
   
2009
   
2008
 
             
Sales
           
Customer services and technical support
  $ 314,248     $ 338,736  
Revenue share
    267,569       173,849  
Product sales and license
    99,999       99,999  
                 
      681,816       612,584  
                 
Cost of Sales
    184,529       271,615  
                 
Gross Profit
    497,287       340,969  
                 
Expenses
               
General and administrative
    395,104       495,405  
Research and development
    153,184       182,431  
                 
Total Expenses
    548,288       677,836  
                 
Loss from Operations
    (51,001 )     (336,867 )
                 
Other Income (Expenses)
               
Extinguishment of debt
    12,599       -  
Interest and other
    (2,279 )     (10,689 )
                 
Total Other Income   (Expenses)
    10,320       (10,689 )
                 
Loss Before Income Taxes
    (40,681 )     (347,556 )
                 
Provision for Income Taxes
    -       -  
                 
Net Loss
    (40,681 )     (347,556 )
                 
Foreign currency translation adjustment
    (21,671 )     -  
                 
Comprehensive Loss
  $ (62,352 )   $ (347,556 )
                 
Loss Per Share - Basic and Diluted
  $ 0.00     $ 0.00  
                 
Weighted Average Number of Common Shares Outstanding - Basic and Diluted
    139,322,145       139,233,478  
 
(The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.)

 
F-3

 
 
M-WISE, INC. AND SUBSIDIARY
Condensed Consolidated Statements of Cash Flows
For the Six Months Ended June 30, 2009 and 2008
Unaudited
 
   
Six Months
   
Six Months
 
   
Ended
   
Ended
 
   
June 30,
   
June 30,
 
   
2009
   
2008
 
             
Cash Flows from Operating Activities
           
Net earnings (loss)
  $ 111,387     $ (557,448 )
Adjustments to reconcile net earnings (loss) to net cash used in operating activities:
               
Depreciation
    14,888       22,268  
Employee options vested
    88,240       201,560  
                 
      214,515       (333,620 )
Net changes in assets and liabilities:
               
Accounts receivable - trade
    (219,940 )     32,237  
Prepaid expenses and other assets
    4,047       (14,414 )
Accounts payable - trade
    (665 )     (11,574 )
Other payables and accrued expenses
    (137,705 )     (49,337 )
Billings in excess of costs on uncompleted contracts
    12,120       (30,760 )
Accrued severance pay
    3,449       57,780  
                 
Net Cash Used in Operating Activities
    (124,179 )     (349,688 )
                 
Cash Flows from Investing Activities
               
Acquisition of plant and equipment
    (4,880 )     (9,260 )
                 
Net Cash Used in Investing Activities
    (4,880 )     (9,260 )
                 
Cash Flows from Financing Activities
               
Payments to stockholder
    (2,069 )     -  
Advances from stockholder
    -       5,104  
Sale of common shares under Equity Financing agreement
    -       3,310  
Bank indebtedness
    -       5,403  
                 
Net Cash (Used in) Provided by Financing Activities
    (2,069 )     13,817  
                 
Net Decrease in Cash
    (131,128 )     (345,131 )
Cash - Beginning of Period
    169,206       365,513  
                 
Cash - End of Period
  $ 38,078     $ 20,382  
                 
Interest and Income Taxes Paid
               
During the period, the Company had cash flows arising from income taxes and interests paid as follows:
               
Interest
  $ 43     $ 261  
                 
Income taxes
  $ -     $ -  
 
(The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.)
 
 
F-4

 
 
M-WISE, INC. AND SUBSIDIARY
Notes to Condensed Consolidated Financial Statements
June 30, 2009 and 2008
Unaudited
 
1.
Description of Business and Going Concern
 
a)
Description of Business
 
m-Wise Inc. (the "Company") is a Delaware corporation that develops interactive messaging platforms for mobile phone-based commercial applications, transactions, and information services with internet billing capabilities.
 
The Company's wholly-owned subsidiary, m-Wise Ltd., is located in Israel and was incorporated in 2000 under the laws of Israel.
 
b)
Going Concern
 
The Company's unaudited consolidated financial statements are presented on a going concern basis, which contemplates the realization of assets and satisfaction of liabilities in the normal course of business. The Company has negative cash flows from operations and negative working capital that raises substantial doubt as to its ability to continue as a going concern. For the six months ended June 30, 2009, and the year ended December 31, 2008, the Company experienced a working capital deficit of $520,915 (2008 - $695,304).
 
The Company's ability to continue as a going concern is also contingent upon its ability to secure additional financing, continuing sale of its products and attaining profitable operations.
 
The Company is pursuing additional financing, but there can be no assurance that the Company will be able to secure financing when needed or obtain financing on terms satisfactory to the Company, if at all.
 
The unaudited consolidated financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the possible inability of the Company to continue as a going concern.

 
F-5

 
 
M-WISE, INC. AND SUBSIDIARY
Notes to Condensed Consolidated Financial Statements
June 30, 2009 and 2008
Unaudited
 
2.
Summary of Significant Accounting Policies
 
a)
Basis of Presentation
 
The accompanying unaudited condensed financial statements of the Company have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) for interim financial information.  Accordingly they do not include all of the information and footnotes required by the accounting principles generally accepted in the United States for complete financial statements.  In the opinion of the Company’s management, all adjustments (consisting of only normal recurring accruals) considered necessary for a fair presentation have been included.  Operating results for the six-month period ended June 30, 2009 are not necessarily indicative of results that may be expected for the full fiscal year ending December 31, 2009.  The accompanying condensed financial statements should be read in conjunction with the audited financial statements of the Company for the fiscal year ended December 31, 2008. The Company has evaluated subsequent events for recognition or disclosure through August 14, 2009, which was the date the Company filed this Form 10-Q with the SEC.
 
b)
Recently Adopted Accounting Standards
 
In September 2006, the Financial Accounting Standards Board ("FASB") issued SFAS No. 157, "Fair Value Measurements," ("SFAS 157"). SFAS 157 defines fair value, establishes a framework for measuring fair value in generally accepted accounting principles, and expands disclosures about fair value measurements. SFAS 157 applies to other accounting pronouncements that require or permit fair value measurements and does not require any new fair value measurements. In February 2008, the FASB issued FSP No. 157-1," Application of FASB Statement No. 157 to FASB Statement No.13 and Other Accounting Pronouncements That Address Fair Value Measurements for Purposes of Lease Classification or Measurement under Statement 13," ("FSP 157-1") and FSP No. 157-2, "Effective Date of FASB Statement No. 157," ("FSP 157-2"), as amendments to SFAS No.157. FSP 157-1 and FSP 157-2 exclude lease transactions from the scope of SFAS No. 157 and also defer the effective date of the adoption of SFAS 157 for certain non-financial assets and non-financial liabilities. In October of 2008, the FASB issued FSP No. 157-3, "Determining the Fair Value of Financial Assets When the Market for That Asset is Not Active." ("FSP 15-3") as an amendment to SFAS No. 157, clarifying the application of SFAS No. 157 in a non-active market. The Company adopted FSP 157-1 in 2008 and FSP 157-2 and FSP 157-3 in the first quarter 2009 and they did not have a material impact on the Company's consolidated financial statements, other than additional disclosure. See Note 13 for further discussion.

 
F-6

 
 
M-WISE, INC. AND SUBSIDIARY
Notes to Condensed Consolidated Financial Statements
June 30, 2009 and 2008
Unaudited
 
2.
Summary of Significant Accounting Policies (cont'd)
 
c)
Impact of Recently Issued Accounting Standards
 
In April 2009, FASB issued FSP SFAS 157-4, “Determining Fair Value When the Volume and Level of Activity for the Asset or Liability Have Significantly Decreased and Identifying Transactions That Are Not Orderly” (“FSP SFAS 157-4”), which provides guidance for making fair value measurements more consistent with the principles presented in SFAS 157. FSP SFAS 157-4 provides additional authoritative guidance in determining whether a market is active or inactive, and whether a transaction is distressed. It is applicable to all assets and liabilities (e.g. financial and nonfinancial) and will require enhanced disclosures. It is effective for interim and annual reporting periods ending after June 15, 2009. The Company adopted SFAS 157-4 effective June 15, 2009. The adoption of SFAS 157-4 did not impact the Company’s financial position or results of operations.
 
In April 2009, FASB issued FSP SFAS 115-2 and SFAS 124-2, “Recognition and Presentation of Other-Than-Temporary Impairments”, (“FSP SFAS 115-2 and SFAS 124-2”) which provides additional guidance to provide greater clarity about the credit and noncredit component of any other-than-temporary impairment event related to debt securities and to more effectively communicate when an other-than-temporary impairment event has occurred.  It is effective for interim and annual reporting periods ending after June 15, 2009. The Company adopted SFAS 115-2 and SFAS 124-2 effective June 15, 2009. The adoption of SFAS 115-2 and SFAS 124-2 did not impact the Company’s financial position or results of operations.
 
In April 2009, FASB issued FSP SFAS 107-1 and APB 28-1, “Interim Disclosures about Fair Value of Financial Instruments”, (“FSP SFAS 107-1 and APB 28-1”) which amends SFAS 107, “Disclosures about Fair Value of Financial Instruments”, to require disclosures about fair value of financial instruments in interim as well as in annual financial statements. FSP SFAS 107-1 and APB 28-1 also amends APB Opinion 28, “Interim Financial Reporting”, to require those disclosures in all interim financial statements. It is effective for interim periods ending after June 15, 2009. The Company adopted SFAS 107-1 and APB 28-1 effective June 15, 2009. The adoption of SFAS 107-1 and APB 28-1 did not impact the Company’s financial position or results of operations.
 
In April 2009, the SEC released Staff Accounting Bulletin No. 111 (“SAB 111”), which amends SAB Topic 5-M. SAB 111 notes that FSP SFAS 115-2 and SFAS 124-2 were scoped to debt securities only, and the FSP referred readers to SEC SAB Topic 5-M for factors to consider with respect to other-than-temporary impairments for equity securities. With the amendments in SAB 111, debt securities are excluded from the scope of Topic 5-M, but the SEC staff’s views on equity securities are still included within the topic. The Company currently does not have any financial assets that are other-than-temporary impaired.

 
F-7

 
 
M-WISE, INC. AND SUBSIDIARY
Notes to Condensed Consolidated Financial Statements
June 30, 2009 and 2008
Unaudited
 
2.
Summary of Significant Accounting Policies (cont'd)
 
c)
Impact of Recently Issued Accounting Standards (cont'd)
 
In May 2009, FASB issued SFAS 165 “Subsequent Events”, (“SFAS 165”), which establishes general standards for accounting for and disclosure of events that occur after the balance sheet date but before financial statement are issued or available to be issued. In particular, SFAS 165 sets forth the period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements; the circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its consolidated financial statements’ and the disclosures that an entity should make about events or transactions that occurred after the balance sheet date. It is effective for interim and annual periods ending after June 15, 2009. The Company adopted SFAS 165 effective June 15, 2009. The adoption of SFAS 165 did not impact the Company’s financial position or results of operations.
 
In June 2009, the FASB issued SFAS 166 "Accounting for Transfers of Financial Assets—an amendment of FASB Statement No. 140." This standard eliminates the concept of a qualifying special purpose entity ("QSPE") and modifies the derecognition provisions in SFAS 140. This statement is effective for financial asset transfers occurring after the beginning of an entity's first fiscal year that begins after November 15, 2009. The Company is currently reviewing the effect, if any; the proposed guidance will have on its consolidated financial statements.
 
In June 2009, the FASB issued SFAS 167 "Amendments to FASB Interpretation No. 46(R)." This statement amends the consolidation guidance applicable to variable interest entities and is effective as of the beginning of an entity's first fiscal year that begins after November 15, 2009. The Company is currently reviewing the effect, if any; the proposed guidance will have on its consolidated financial statements.
 
In June 2009, the FASB issued SFAS 168, “The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles – a replacement of FASB Statement No. 162” (“SFAS 168”).  SFAS 168 provides for the FASB Accounting Standards Codification (the “Codification”) to become the single official source of authoritative, nongovernmental U.S. generally accepted accounting principles (GAAP).  The Codification did not change GAAP but reorganizes the literature. SFAS 168 is effective for interim and annual periods ending after September 15, 2009. The Company does not expect that adoption of this statement will have a material impact on its consolidated financial statements.

 
F-8

 
 
M-WISE, INC. AND SUBSIDIARY
Notes to Condensed Consolidated Financial Statements
June 30, 2009 and 2008
Unaudited
 
3.
Plant and Equipment
 
Plant and equipment is comprised of the following:
 
         
June 30,
         
December 31,
 
         
2009
         
2008
 
         
Accumulated
         
Accumulated
 
   
Cost
   
Depreciation
   
Cost
   
Depreciation
 
                         
Furniture and equipment
  $ 69,940     $ 39,919     $ 69,940     $ 37,405  
Computer equipment
    145,632       123,023       140,751       110,701  
Leasehold improvements
    2,591       2,302       2,592       2,250  
                                 
    $ 218,163     $ 165,244     $ 213,283     $ 150,356  
                                 
Net carrying amount
          $ 52,919             $ 62,927  
 
Depreciation expenses of $13,276 (2008 - $20,298) and $1,612 (2008 - $1,970) have been included in research and development, and general and administrative expenses, respectively.
 
4.
Advances from Stockholder
 
The advances from the Company's major stockholder are non-interest bearing, unsecured and have no fixed terms of repayment. According to an agreement dated January 2003, the stockholder granted a credit facility of $500,000 to the Company in return for preferred class "C" shares as described in note 6. As of June 30, 2009 and December 31, 2008, the line of credit had an outstanding balance of $303,807 and $305,876, respectively.
 
5.
Accrued Severance Pay
 
The Company accounts for its potential severance liability of its Israeli subsidiary in accordance with EITF 88-1, "Determination of Vested Benefit Obligation for a Defined Benefit Pension Plan". The Company's liability for severance pay is calculated pursuant to applicable labour laws in Israel on the most recent salary of the employees multiplied by the number of years of employment as of the balance sheet date for all employees. The Company's liability is fully accrued and reduced by monthly deposits with severance pay funds and insurance policies.  As at June 30, 2009 and December 31, 2008, the amount of the liabilities accrued were $299,808 and $272,653, respectively. Severance pay expenses for the six months ended June 30, 2009, and 2008 were $25,451 and $90,143 respectively.
 
The Company makes monthly payments to the severance funds with insurance companies, that the employees choose. The amounts deposited with the insurance companies are not under the control or administration of the Company. The insurance companies are governed by local regulations that limit the asset allocation in high risk assets.

 
F-9

 
 
M-WISE, INC. AND SUBSIDIARY
Notes to Condensed Consolidated Financial Statements
June 30, 2009 and 2008
Unaudited
 
5.
Accrued Severance Pay   (cont'd)
 
The deposit funds include profits accumulated up to the balance sheet date from the Israeli company. The deposited funds may be withdrawn only upon the fulfillment of the obligation pursuant to Israeli severance pay laws or labour agreements.  Cash surrender values of the deposit funds as of June 30, 2009, and December 31, 2008, were $181,728 and $158,022, respectively.  Income earned from the deposit funds for 2009 and 2008 was immaterial.
 
6.
Capital Stock
 
Authorized:
 
210,000,000
Common stock, par value $0.0017 per share
 
170,000,000
Preferred stock
 
Series "A": convertible, voting,  par value of $0.0017 per share
 
Series "B": 10% non-cumulative dividend, redeemable, convertible, voting,  par value of $0.0017 per share
 
Series "C": 10% non-cumulative dividend, convertible, voting, par value of $0.0017 per share
 
         
December 31,
 
   
2009
   
2008
 
Issued:
           
139,322,145      Common stock (2008 -139,322,145 )
  $ 236,848     $ 236,848  
 
Stock Options and Warrants:
 
The Company has accounted for its stock options and warrants in accordance with SFAS No. 123(R) "Share-Based Payments" ("FAS No. 123(R)"), and SFAS No. 148, "Accounting for Stock - Based Compensation - Transition and Disclosure - an amendment of FASB Statements No. 123" ("SFAS No. 148"). The value of options granted has been estimated by the Black Scholes option pricing model. The assumptions are evaluated annually and revised as necessary to reflect market conditions and additional experience. The following assumptions were used:
 
   
2009
   
2008
 
   
Israel
   
International
   
Israel
   
International
 
Interest rate
    1.2 %     1.2 %     1.2 %     1.2 %
Expected volatility
    138 %     138 %     138 %     138 %
Expected life in years
    2.50       4.50       3       5  

 
F-10

 
 
M-WISE, INC. AND SUBSIDIARY
Notes to Condensed Consolidated Financial Statements
June 30, 2009 and 2008
Unaudited
 
6.
Capital Stock (cont'd)
 
Warrants
 
In April 2000, 56,180 warrants, equivalent to 337,080 shares after the Company's six-for-one forward stock split, were issued to one of the stockholders with his preferred Class "A" shares for a total investment of $750,000. The warrants will expire in the event of an initial public offering of the Company's securities. The warrants have an exercise price for preferred Class "A" shares of the Company at $4.45 per share, equivalent to $0.74 after the six-for-one forward stock split.  No value has been assigned to the warrants and the total investment net of par value of preferred Class "A" shares has been presented as additional paid-in capital.  The warrants for preferred Class "A" shares were converted into warrants for common shares on a one-to-one basis in 2003.
 
In January 2003, the Company issued warrants to purchase 180,441 Class "B" preferred shares of the Company for deferral of debt for legal services rendered, which was valued at $10,000. The warrants will expire in 2010.
 
The warrants for preferred Class "B" shares have been converted into warrants for common shares during the year at a ratio of 1-to-6.3828125. After the conversion, the warrants were further split at the ratio of one-to-six in accordance with the forward stock split of the common shares.  After the conversion and the forward split, there were warrants to purchase 7,025,778 shares outstanding.
 
On April 4, 2007, 505,732 of the above warrants have been converted into common shares and the number of warrants outstanding as at June 30, 2009 was 6,520,046.
 
On December 22, 2005, the Company entered into an agreement with Syntek Capital AG ("Syntek"), as part of the agreement for conversion of the note payable into common shares, whereby the Company issued warrants to purchase up to 5,263,158 common shares of the Company at an exercise price of $0.19. As of June 30, 2009, the warrants have not been converted into common stock.
 
On February 2, 2006, the Company entered into an identical agreement with DEP Technology Holdings Ltd.  The value assigned to the warrants was $218,114. As of June 30, 2009, the warrants have not been converted into common stock.
 
On December 29, 2008, the Company issued warrants to a stockholder as compensation for non-interest bearing credit line facility provided from March 2004 to December 31, 2008, which was valued at $62,000. The stockholder can purchase up to 4,000,000 common shares of the Company at an exercise price of $0.04. The warrants will expire in 2012.

 
F-11

 
 
M-WISE, INC. AND SUBSIDIARY
Notes to Condensed Consolidated Financial Statements
June 30, 2009 and 2008
Unaudited
 
6.
Capital Stock (cont'd)
 
Capital Stock:
 
On March 6, 2007, the Company exercised its right pursuant to the February 6, 2006 equity financing agreement with Dutchess Private Equity Fund ("DPEF"). The agreement entitled the Company to sell up to 20,000,000 of the Company's common shares (to maximum of $10,000,000) over the course of 36 months.  The amount that the Company shall be entitled to request from each of the purchase "Puts", shall be equal to either 1) $300,000 or 2) 200% of the average daily volume ("ADV") multiplied by the average of the three daily closing prices immediately preceding the Put date.  The ADV shall be computed using the 10 trading days prior to the Put Date.  The Purchase Price for the common stock identified in the Put Notice shall be set at 93% of the lowest closing bid price of the common stock during the Pricing Period.  The Pricing Period is equal to the period beginning on the Put Notice date and ending on and including the date that is five trading days after such Put Date.  There are put restrictions applied on days between the Put Date and the Closing Date with respect to that Put.  During this time, the Company shall not be entitled to deliver another Put Notice.
 
In connection with the equity financing agreement, the Company has issued a preliminary prospectus whereby the DPEF and a current significant stockholder can sell up to 30,000,000 common shares at market value. During the year ended December 31, 2007, 6,515,483 common shares were issued under the agreement for $825,365.
 
During the year ended December 31, 2008, 140,000 common shares were issued under the DPEF equity financing agreement for $3,310.
 
Stock Options:
 
In February 2001, the Board of Directors of the Company adopted two option plans to allow employees and consultants to purchase ordinary shares.
 
Under the Israel 2001 Share Option Plan, management authorized stock options for 2,403,672  common shares of the Company having a $0.0017 nominal par value each and an exercise price of $0.0017, and under the International 2001 Share Option Plan, stock options for 300,000 common shares having a $0.0017 nominal par value each and an exercise price of $0.0017.  As of June 30, 2009, 3,672 options under the Israel 2001 Share Option Plan for common stock were not yet granted and available for future grant.

 
F-12

 
 
M-WISE, INC. AND SUBSIDIARY
Notes to Condensed Consolidated Financial Statements
June 30, 2009 and 2008
Unaudited
 
6.
Capital Stock (cont'd)
 
Stock Options (cont'd):
 
Under the Israel 2003 Stock Option Plan, management authorized stock options (on a post conversion, post split basis) for 16,094,106 preferred Class "B" shares, which were converted to options for common shares of the Company having a $0.0017 nominal par value each and an exercise price of $0.0017, and under the International 2003 Share Option Plan stock options (on a post conversion, post split basis) for 25,061,094 preferred Class "B" shares which were converted to options for common shares of the Company having a $0.0017 nominal par value each and an exercise price of $0.0017.  On January 5, 2006, the share option plan was amended to authorize an additional 1,260,000 stock options and the exercise price per share for the new options will be $0.12 for options granted after January 5, 2006. On August 14, 2006, the share option plan was amended to authorize an additional 6,000,000 stock options at an exercise price of $0.04. On June 16, 2008, the exercise price of 17,080,000 options granted under the Israel 2003 Stock Option Plan and 15,750,000 options granted under the 2003 International Share Option Plan was amended to $0.03. As of June 30, 2009, 38,256 options under the Israel 2003 Stock Option Plan were not yet granted and available for future grant.
 
On January 4, 2008, 500,000 stock options at an exercise price of $0.09 were granted under the International 2003 Share Option Plan.
 
On June 16, 2008, the Company lowered the exercise price of 17,080,000 options in its Israel 2003 Stock Option Plan and 15,750,000 options in the International 2003 Share Option Plan to $0.03, resulting in additional compensation costs of $41,059 in accordance with SFAS 123(R), Paragraph A150. $35,229 and $5,830 were included in general and administrative and research and development expenses, respectively.
 
The options vest gradually over a period of four years from the date of grant for the Israel Plan and ten years (no less than 20% per year for five years for options granted to employees) for the International Plan. The term of each option shall not be more than eight years from the date of grant in Israel and ten years from the date of grant in the International Plan.  The outstanding options that have vested have been expensed in the consolidated statements of operations as follows:
 
Year ended December 31, 2001
  $ 9,000  
Year ended December 31, 2002
    -  
Year ended December 31, 2003
    384,889  
Year ended December 31, 2004
    25,480  
Year ended December 31, 2005
    13,733  
Year ended December 31, 2006
    117,044  
Year ended December 31, 2007
    181,622  
Year ended December 31, 2008
    583,477  
Six months ended June 30, 2009
    88,240  
         
    $ 1,403,485  

 
F-13

 
 
M-WISE, INC. AND SUBSIDIARY
Notes to Condensed Consolidated Financial Statements
June 30, 2009 and 2008
Unaudited
 
6.
Capital Stock (cont'd)  
 
Stock Options (cont'd):
 
The following table summarizes the activity of common stock options during the six months ended June 30, 2009 and the year ended December 31, 2008:
 
   
2009
   
2008
 
   
Israel
   
International
   
Israel
   
International
 
                         
Outstanding, beginning of period
    25,901,400       28,176,797       18,209,767       16,776,797  
Granted
    -       -       8,500,000       11,900,000  
Forfeited
    -       -       (808,367 )     (500,000 )
                                 
Outstanding, end of period
    25,901,400       28,176,797       25,901,400       28,176,797  
                                 
Weighted average fair value of options granted during the period
  $ -     $ -     $ 0.0160     $ 0.0172  
                                 
Weighted average exercise price of common stock options, beginning of period
  $ 0.0315     $ 0.0356     $ 0.0493     $ 0.0792  
                                 
Weighted average exercise price of common stock options granted in the period
  $ -     $ -     $ 0.0318     $ 0.0414  
                                 
Weighted average exercise price of common stock options, end of period
  $ 0.0315     $ 0.0356     $ 0.0315     $ 0.0356  
                                 
Weighted average remaining contractual life of common stock options
 
2.23 years
   
2.58 year
   
2.72 years
   
3.08 years
 
 
The stock options have not been included in the calculation of the diluted earnings per share as their effect would be anti-dilutive.
 
7.
Income Taxes
 
The Company accounts for income taxes in accordance with SFAS No. 109, "Accounting for Income Taxes" ("SFAS No.109"). This standard prescribes the use of the liability method whereby deferred tax asset and liability account balances are determined based on differences between financial reporting and tax bases of assets and liabilities and are measured using the enacted tax rates. The effects of future changes in tax laws or rates are not anticipated.

 
F-14

 
 
M-WISE, INC. AND SUBSIDIARY
Notes to Condensed Consolidated Financial Statements
June 30, 2009 and 2008
Unaudited
 
7.
Income Taxes ( cont'd)
 
Under SFAS No. 109, income taxes are recognized for the following: a) amount of tax payable for the current year, and b) deferred tax liabilities and assets for future tax consequences of events that have been recognized differently in the financial statements than for tax purposes. Management determined that the values of its assets and liabilities recorded for financial reporting purposes are not materially different from their values for income tax purposes and therefore, no deferred tax assets/liabilities have been recorded in the accompanying financial statements to account for the temporary differences.
 
There are no differences between the Company's reported income tax expense on operating income and the expense that would otherwise result from the application of statutory rates. The Company's non capital loss carryforwards are being used to offset the current income tax expense.
 
The Company has deferred income tax assets as follows:
 
         
December 31,
 
   
2009
   
2008
 
             
Deferred income tax assets
           
Loss carryforwards
  $ 3,020,000     $ 3,049,000  
Less: Valuation allowance
    (3,020,000 )     (3,049,000 )
                 
Total net deferred tax assets
  $ -     $ -  
 
For the six months ended June 30, 2009 and the year ended December 31, 2008, the Company provided a valuation allowance equal to the deferred income tax assets because it is not presently more likely than not that they will be realized.
 
As of June 30, 2009, the Company had approximately   $11,975,000 tax loss carryforwards in the United States. Tax loss carryforwards in the United States, if not utilized, will expire in 20 years from the year of origin as follows:
 
December 31, 2020
  $ 811,500  
2021
    2,398,000  
2022
    778,000  
2023
    5,005,000  
2024
    581,000  
2025
    560,500  
2026
    196,000  
2027
    700,000  
2028
    945,000  
         
    $ 11,975,000  
 
As of June 30, 2009, the Company had approximately $99,000   in tax losses in its Israeli subsidiary which will carryforward indefinitely.

 
F-15

 
 
M-WISE, INC. AND SUBSIDIARY
Notes to Condensed Consolidated Financial Statements
June 30, 2009 and 2008
Unaudited
 
8.
Related Party Transactions
 
During the six months ended June 30, 2009, the Company incurred directors' consulting fees and salaries in the amount of $69,996 (2008 - $69,996). As of June 30, 2009, $595,388 (December 31, 2008 - $570,392) was unpaid and included in other payables and accrued expenses.
 
These transactions were in the normal course of business and recorded at an exchange value established and agreed upon by the related parties.
 
9.
Significant Customers
 
For the six months ended June 30, 2009, the Company had three major customers which primarily accounted for 37%, 20%, and 11% of total revenues. For the six months ended June 30, 2008, the Company had three major customers which accounted for 51%, 13%, and 10% of total revenues.
 
10.
Segmented Information
 
     
Israel
   
USA
   
Total
 
                           
Gross revenue
 June 30, 2009                      
  $ 392,467     $ 1,082,127     $ 1,474,594  
 
June 30, 2008                      
  $ 25,286     $ 1,269,875     $ 1,295,161  
Net income (loss)
June 30, 2009                      
  $ 13,171     $ 98,216     $ 111,387  
 
June 30, 2008                      
  $ (45,698 )   $ (511,750 )   $ (557,448 )
Total assets
 June 30, 2009                      
  $ 332,285     $ 638,098     $ 970,383  
 
December 31, 2008                      
  $ 134,107     $ 761,519     $ 895,626  
 
For the six months ended June 30, 2009, the Company derived 11% (2008 - 7%) of its revenues from sales to the Far East, 16% from sales to Europe (2008 - 22%) and 73% (2008 - 71%) from sales to America.

 
F-16

 
M-WISE, INC. AND SUBSIDIARY
Notes to Condensed Consolidated Financial Statements
June 30, 2009 and 2008
Unaudited
 
11.
Commitments and Contingencies
 
The Company is committed under an operating lease for its premises expiring June 30, 2010. Minimum annual payments (exclusive of taxes, insurance, and maintenance costs) are as follows:
 
2009
  $ 42,600  
2010
    41,400  
         
    $ 84,000  
 
In addition, the Company is committed under operating vehicle leases as follows:
 
2009
  $ 44,070  
2010
    67,740  
2011
    37,220  
2012
    10,100  
         
    $ 159,130  
 
Rent expense paid during the six months ended June 30, 2009 and 2008 was $41,577   and $43,905 respectively.
 
12.
Financial Instruments
 
Unless otherwise noted, it is management's opinion that the Company is not exposed to significant interest, currency or credit risks arising from the financial instruments.
 
  Credit risk
 
Financial instruments that are potentially subject to credit risk consist principally of trade receivables. The Company believes the concentration of credit risk in its trade receivables is substantially mitigated by its ongoing credit evaluation process. The Company does not generally require collateral from customers. The Company evaluates the need for an allowance for doubtful accounts based upon factors surrounding the credit risk of specific customers, historical trends and other information.
 
For the six months ended June 30, 2009, the Company had four major customers which primarily accounted for 32%, 17%, 17% and 14% of total accounts receivable. For the six months ended June 30, 2008, the Company had three major customers which accounted for 32%, 20%, and 18% of total accounts receivable.
 
F-17

 
M-WISE, INC. AND SUBSIDIARY
Notes to Condensed Consolidated Financial Statements
June 30, 2009 and 2008
Unaudited

13.
Fair Value Measurements
 
Effective January 1, 2008, the Company adopted SFAS 157, except as it applies to the nonfinancial assets and nonfinancial liabilities subject to FSP SFAS 157-2.  SFAS 157 clarifies that fair value is an exit price, representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants.  As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or a liability.  As a basis for considering such assumptions, SFAS 157 establishes a three-tier value hierarchy, which prioritizes the inputs used in the valuation methodologies in measuring fair value:
 
Level 1 -
Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.
 
Level 2 -
Include other inputs that are directly or indirectly observable in the marketplace.
 
Level 3 -
 Unobservable inputs which are supported by little or no market activity.
 
The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value.
 
Cash and short-term investment (level 1), accounts receivable-trade, accounts payable-trade, other payables and accrued expenses and advances from stockholder (level 2) are reflected in the consolidated balance sheets at carrying value, which approximates fair value due to the short-term nature of these instruments.
 
The fair value of the financial instruments approximates their carrying values, unless otherwise noted.
 
F-18

 
Item 2.       Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
The following discussion should be read in conjunction with our consolidated financial statements and related notes included elsewhere in this Quarterly Report.

This filing contains forward-looking statements. The words "anticipate," "believe," "expect, "plan," "intend," "seek," "estimate," "project," "will," "could," "may," and similar expressions are intended to identify forward-looking statements. These statements include, among others, information regarding future operations, future capital expenditures, and future net cash flow. Such statements reflect our management’s current views with respect to future events and financial performance and involve risks and uncertainties, including, without limitation: (a) the timing of our sales could fluctuate and lead to performance delays; (b) without additional equity or debt financing we cannot carry out our business plan; (c) our stockholders have pre-emptive rights to purchase securities of m-Wise, which could impair our ability to raise capital; (d) we operate internationally and are subject to currency fluctuations, which could cause us to incur losses even if our operations are profitable; (e) we are dependent upon certain major customers, and the loss of one or more of such customers could adversely affect our revenues and profitability; (f) our research and development facilities are located in Israel and we have important facilities and resources located in Israel which could be negatively affected due to military or political tensions; (g) certain of our officers and employees are required to serve in the Israel defense forces and this could force them to be absent from our business for extended periods; (h) the rate of inflation in Israel may negatively impact our costs if it exceeds the rate of devaluation of the NIS against the U.S. Dollar. Should one or more of these risks or uncertainties occur, or should underlying assumptions prove to be incorrect, actual results may vary materially and adversely from those anticipated, believed, estimated or otherwise indicated. These forward-looking statements speak only as of the date of this Quarterly Report.  Subject at all times to relevant federal and state securities law disclosure requirements, we expressly disclaim any obligation or undertaking to disseminate any update or revisions to any forward-looking statement contained herein to reflect any change in our expectations with regard thereto or any changes in events, conditions or circumstances on which any such statement is based.  Consequently, all of the forward-looking statements made in this Quarterly Report are qualified by these cautionary statements and there can be no assurance of the actual results or developments.

OVERVIEW

We were incorporated in February 2000, and commenced operations immediately thereafter. We initially primarily provided pan-European wireless application service provider operations by hosted MOMA Platform services to customers in the United Kingdom, Spain, France and Italy. We established data centers in Spain, Italy, and France that were connected to our main data center in the United Kingdom. We had connectivity and billing arrangements with cellular operators that enabled us to provide our hosted services. We gained strong credibility and experience as a wireless application service provider during calendar years 2000 and 2001, while we continued to build and develop our wireless middleware product. However, due to the high costs and low revenues in the European wireless application service provider (ASP) market, in 2002, our management decided to transition our focus away from pan-European wireless application service providers, toward installing and licensing our middleware technology at cellular operators and wireless application service providers worldwide, and to operate through original equipment manufacturers (OEMs) and regional sales representatives to sell our products.  Our shift away from hosted wireless application services using our Platform enabled us to focus more on the core middleware benefits of our technology in fiscal 2002.

2


During calendar 2002, we channeled our research and development efforts to enhance and update our middleware technology to interface with advanced and emerging wireless technologies such as MMS (Multimedia Messaging Service - delivery of highly enhanced images and audio files) and J2ME, which utilizes Java programming technology built into certain cellular phones, enables applications to be written once for a wide range of devices, to be downloaded dynamically, and to leverage each device’s native capabilities. We also upgraded our middleware platform to incorporate modules for application deployment and management, for centralized management of multiple value added services and multiple third-party content and media providers, and for managing increased data traffic and real-time billing and reporting requirements.  In addition, we restructured our sales efforts toward establishing distribution channels via OEMs and partnerships with major IT vendors and system integrators.  In fiscal 2003, we had to direct our research and development resources in an effort to respond to specific business opportunities that were introduced to us by our distributors and original equipment manufacturers, and to be able to meet our customers’ enhanced requirements in elements such as increased transactions volume support and new J2ME possibilities.
 
During calendar 2004, we followed the market evolution with respect to the enhanced ability to deliver downloadable content directly to mobile phones and invested significant research and development efforts to comply with such new market trends. We substantially improved the MOMA Platform mobile content management abilities, especially with respect to content adaptation to a growing number and types of mobile handsets, and connectivity between the MOMA platform and content presentation layers such as Internet and WAP interfaces. We also concluded sales agreements with new wireless operators and wireless application service provider clients, and at the same time, improved our product positioning in the market.

During calendar 2005, we continued to follow-up with the rapid changes in the mobile entertainment market, especially with the growing introduction of enhanced mobile entertainment services through the third generation infrastructure for wireless services, and the continuous development of wireless handsets and their ability to present higher levels of multi media. We invested significant research and development efforts in complying with these changes, and indeed, the delivery of enhanced mobile entertainment services became a central part of the MOMA Platform functionalities. We also identified a growing trend in the market that many potential customers preferred to outsource platform functionalities to service providers (ASPs) rather than to purchase platform and install on site (Customer Premises Model) and we invested significant funds and efforts in the infrastructure that was required for this ASP model. During 2006, we invested extensive efforts in establishing our customer base and expanding our distribution channels, by enhancing our technology and expanding the terms and scope of our relationships with our customers.

During calendar 2007, we were able to acquire prestige and market leader customers, and strengthen the profit share model that we began developing in 2005. We signed profit share based deals with News International, part of the News Corp group, to deliver mobile entertainment services in conjunction of leading UK newspapers, The Sun and The Times. We signed a profit share based deal with Telcogames, a leading mobile games company, to provide a hosted environment for the delivery of their services to their customers. This deal expanded the reach of our technology and it made it available to the large market of mobile games provider which we actively pursue. We signed a deal with Arvato Mobile, part of the great media group Bertelsmann and one of the largest leaders in mobile entertainment worldwide, to provide large variety of mobile content management and delivery services on a profit share model. We also strengthened our relationships with existing customers such as Thumbplay, SupportComm, Logia Mobile and Interchan (formerly Comtrend) by providing the needed support and technical expertise to their expansion and expanding the basis for cooperation. We clearly saw that our business shift made in 2005 from a license model to profit share model started to bear the desired outcome by generating a stable business environment for recurring revenues and consistently increasing profitability. Also during 2007, we made considerable business development investments in the penetration into the US market and the establishment of a local sales and marketing presence.

3


During calendar 2008, we expanded our business in our primary markets of the USA and Brazil. Our US presence, which we established in 2007, developed and expanded as we had hoped, and we signed new deals in this territory during 2008. We geared our special expertise in the mobile entertainment industry and signed deals with records labels such as Universal Motown Republic Group and Interscope which are part of the Universal Records Group, to deliver various artist specific mobile content experience. We started working with the leading WPP advertising agency, Burson Marsteller, and delivered a relatively small mobile marketing project for them with the expectation to become their selected technology partner in this market segment and launch additional projects in the future. We also laid the groundwork for two additional significant business deals in the US which we expect to execute early in 2009. We also secured two major deals in the territory of Brazil with Zero 9 and David2Mobile’s Boltcel, leaders in the Italian mobile entertainment market that plan to launch their services in Brazil using our technology. We have also been able to strengthen our partnerships with existing customers, Thumbplay, Arvato Mobile, Interchan, Logia Mobile and Supportcomm and have been able to benefit from the revenue share model that we have established with some of them and see growth in our revenues following their growth in business. Unfortunately we have had to depart from customers such as The Sun newspaper (one of the accounts we had in News International), due to expiration of our contract, and Telcogames, due to Telcogames bankruptcy procedures. We have seen the implication of the global economy downturn reflected in the activity of some of our customers, yet despite that, we experienced significant improvement in our revenue growth of 23% since 2007.
 
During the first quarter of 2009, we expanded our business in our primary markets of the USA and Brazil. Our US presence, which we established in late 2007, has developed and expanded as we had hoped, and we signed new deals in this territory. We geared our special expertise in the mobile marketing industry and signed deals with leading players such as The Secret and WPP’s advertising and PR agency Burson Marsteller. We also launched a major customer in the Brazilian market and we expect to see significant revenues coming from this customer this year. We further created a strategic alliance with Ozonion, an important player in the Brazilian mobile entertainment market and we expect to see new deals coming through this partnership. We have seen the implication of the global economy downturn reflected in the activity of some of our customers, yet despite that, we have seen a significant improvement in our revenue growth of 16% from the comparative quarter of last year.

During the second quarter of 2009, we have continued to expand our presence in the Americas. We won an RFP with the Digicel Group, the leading mobile carrier in 23 countries in Central America and the Caribbean. According to the purchase order that has already been received, m-Wise will provide its service and content delivery platforms in a hosted and service model, and we expect to sign the agreement shortly and work for Digicel as a content aggregator as well as  the technology service provider. We have also closed some strategic deals in the US market which are expected to boost our revenues in this market and pave the way for additional deals of the same type. We have closed a deal with Malaco, a relatively small record label where our platform will be used as the end-to-end content storefront for this label. We intend to use this relatively unique model and approach the major record labels with the same offer and concept. We have also closed a deal with Tribune Media Services to deliver daily horoscope services through all the publishers and newspapers who syndicate content from this global leader of content licensing and syndications. We expect dozens of publishers to pick this service and make it available to millions of readers in the US market. We have also strengthened our position in the Brazilian market by signing a new customer, a company called Mega-Vas, and seeing growing revenue share rates from our existing customers. Brazil has become a primary market for m-Wise and we intend to make investments in order to leverage our strong position in this market and generate substantially higher rates of revenues in this market.

4

 
For the rest of calendar 2009, we plan to emphasize the resource-saving advantages of our technology, and are planning to target those potential customers who can significantly benefit from outsourcing their technical services to us instead of continuing the research and development in-house. We believe that 2009 will be characterized by serious efforts by many enterprises to save on expenses as a result of the current state of the global economy, and we plan to offer our relative advantages in that respect. Additionally, we intend to further deepen our presence in the emerging market of Brazil and expand our business alliances in that region with an objective to expand beyond Brazil and extend our technology offering to large neighboring regions such as Mexico and Argentina. We also plan to expand further into the mobile entertainment market in the USA, especially in the music market, and leverage our existing relationship with Universal Records to gain additional mobile entertainment and infotainment deals. In all cases, we plan to continue our software-as-a-service based business model and use our successes in an effort to generate reoccurring revenues that will provide us with future stability.

            We believe that the strength of our technology and position in the market allows some of our potential customers to become more effective with our technology and therefore, despite of the global economy downturn and based on the current sales pipeline we have, we expect 2009 to be another year of growth in revenues where we expect to achieve profitability.

Revenues

Our revenues grew from $1,295,161 in the six months ended June 30, 2008 to $1,474,595 in the six months ended June 30, 2009 and from $2,295,260 in the year ended December 31, 2007 to $2,833,626 in the year ended December 31, 2008. Management believes that our efforts to refocus our resources towards building relationships with OEMs may yield additional contracts. Although we are in negotiations for several new contracts there can be no assurance that such contracts will be secured or that they will generate significant revenue. We derive revenues from product sales, licensing, revenue share, customer services and technical support.

When we license our MOMA Platform solutions to our customers, we generate revenues by receiving a license payment, ongoing support fees which are typically 15% of the annual license payment, and professional service fees which are generated from our customers’ request for additional training, IT administration and tailoring of our products for their specific needs. When we license our products to our customers, we install our product at a location specified by our client. We also derive revenue through our hosted services, whereby we enable customers to remotely use features of our MOMA Platform (such as a mobile content sales and delivery service for ring tones and color images), which is installed and hosted at our location, and receive a set-up fee for launching the services for them, as well as a portion of our customer's revenues generated through our platform. When we provide hosted services, we maintain the MOMA Platform at our location on behalf of our customer.

5

 
Customers and customer concentration. Historically we have derived the majority of our revenues from a small number of customers and, although our customer base is expanding, we expect to continue to do so in the future. For the six months ended June 30, 2009, approximately 37% of our sales were derived from sales to Thumbplay, 20% to Arvato Mobile and 11% to Comtrend. In the year ended December 31, 2008, approximately 45% of our sales were derived from sales to Thumbplay, 17% to Arvato Mobile and 9% to Comtrend.

Geographical breakdown. We sell our products primarily to customers in America and Europe. For the six months ended June 30, 2009, we derived 73% of our revenues from sales in America, 16% from sales in Europe and 11% from sales in the Far East. Of these revenues, 73% were derived from sales by the Company, and 27% of our revenues were derived from sales by our subsidiary.
For the year ended December 31, 2008, we derived 71% of our revenues from sales in America, 19% from sales in Europe and 10% from sales in the Far East. Of these revenues, 99% were derived from sales by the Company, and 1% of our revenues were derived from sales by our subsidiary.

Cost of revenues

Customer services and technical support cost of revenues consist of the salary and related costs for our technical staff that provide those services and support and related overhead expenses.

Operating expense

Research and development. Our research and development expenses consist primarily of salaries and related expenses of our research and development staff, as well as subcontracting expenses. All research and development costs are expensed as incurred except equipment purchases that are depreciated over the estimated useful lives of the assets.

General and administrative. Our general and administrative expenses consist primarily of salaries and related expenses of our executive, financial, administrative and sales and marketing staff. These expenses also include costs of professional advisors such as legal and accounting experts, depreciation expenses as well as expenses related to advertising, professional expenses and participation in exhibitions and tradeshows.

Financing income and expenses

Financing income consists primarily of interest earned on our cash equivalents balances and other financial investments and foreign exchange gains. Financing expenses consist primarily of interest payable on bank loans and foreign exchange losses.

Critical Accounting Policies.

 We prepare our consolidated financial statements in conformity with accounting principles generally accepted in the United States. As such, we are required to make certain estimates, judgments and assumptions that we believe are reasonable based upon the information available.

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These estimates and assumptions affect the reported amounts of assets and liabilities at the date of the consolidated financial statements and the reported amounts of the periods presented. To fully understand and evaluate our reported consolidated financial results, we believe it is important to understand our revenue recognition policy.

Revenue recognition. Revenues from products sales are recognized on a completed-contract basis, in accordance with Staff Accounting Bulletin No. 101 "Revenue Recognition in Financial Statements" ("SAB No. 101"), Statement of Position 97-2 "Software Revenue Recognition" and Statement of Position 81-1 "Accounting for Performance of Construction-Type and Certain Production-Type Contracts". The Company has primarily short-term contracts whereby revenues and costs in the aggregate for all contracts is expected to result in a matching of gross profit with period overhead or fixed costs similar to that achieved by use of the percentage-of-completion method. Accordingly, financial position and results of operations would not vary materially from those resulting from the use of the percentage-of- completion method. Revenue is recognized only after all the three stages of deliverables are complete; installation, approval of acceptance tests results by the customer and when the product is successfully put into real-life application. Customers are billed, according to individual agreements, a percentage of the total contract fee upon completion of work in each stage; approximately 40% for installation, 40% upon approval of acceptance tests by the customer and the balance of the total contract price when the software is successfully put into real-life application. The revenues, less its associated costs, are deferred and recognized on completion of the contract and customer acceptance. Amounts received for work performed in each stage are not refundable.

On-going service and technical support contracts are negotiated separately at an additional fee. The technical support is separate from the functionality of the products, which can function without on-going support.

Technology license revenues are recognized in accordance with SAB No. 101 at the time the technology and license is delivered to the customer, collection is probable, the fee is fixed and determinable, a persuasive evidence of an agreement exists, no significant obligation remains under the sale or licensing agreement and no significant customer acceptance requirements exist after delivery of the technology.

Revenue share is recognized as earned based on a certain percentage of our clients' revenues from selling services to end users. Usage is determined by receiving confirmation from the clients.

Revenues relating to customer services and technical support are recognized as the services are rendered ratably over the period of the related contract.
 
7

 
RESULTS OF OPERATIONS

THREE MONTHS ENDED JUNE 30, 2009, COMPARED WITH THE THREE MONTHS ENDED JUNE 30, 2008.
 
Revenues.

License fees and products. Revenues from license fees and products were $99,999 for the three months ended June 30, 2009, and $99,999 for the same period in 2008.
 
Revenue share. Revenues from revenue share increased 54% to $267,569 for the three months ended June 30, 2009, from $173,849 for the same period in 2008.   The increase is primarily due to revenues received from current customers who were not our customers during 2008 and from customers that did not previously generate revenues from selling services to end users.

Customer services and technical support. Revenues from customer services and technical support decreased 7% to $314,248 for the three months ended June 30, 2009, from $338,736 for the same period in 2008.

Cost of revenues.

Cost of revenues decreased 32% to $184,529 for the three months ended June 30, 2009, from $271,615 for the same period in 2008. The decrease was primarily due to a decrease in payroll and related expenses during the three month period ended June 30, 2009.

Operating expenses.

Research and development. Research and development expenses decreased 16% to $153,184 for the three months ended June 30, 2009, from $182,431 for the same period in 2008. This decrease was primarily due to a $29,514 decrease in stock options expenses. Research and development expenses, stated as a percentage of revenues decreased to 22% for the three months ended June 30, 2009, from 30% for the same period in 2008.

General and administrative.

General and administrative expenses decreased 20% to $395,104 for the three months ended June 30, 2009, from $495,405 for the same period in 2008. This decrease was primarily due to a $50,405 decrease in payroll and related expenses and a $25,934 decrease in consulting expenses. General and administrative expenses, stated as a percentage of revenues, decreased to 58% for the three months ended June 30, 2009, from 81% for the same period in 2008.

Financing  expenses.

Our financing expenses decreased 79% to $2,279 for the three months ended June 30, 2009, from $10,689 for the same period in 2008.

SIX MONTHS ENDED JUNE 30, 2009 COMPARED WITH THE SIX MONTHS ENDED JUNE 30, 2008.
 
Revenues

License fees and products. Revenues from license fees and products decreased 25% to $199,998 for the six months ended June 30, 2009, from $267,518 for the same period in 2008. This decrease in revenues of $67,520 is due to a one time payment by a new customer in 2008.

8

 
Revenue share. Revenues from revenue share increased 58% to $596,811 for the six months ended June 30, 2009, from $378,647 for the same period in 2008.   The increase is primarily due to revenues received from current customers who were not our customers during 2008 and from customers that did not previously generate revenues from selling services to end users.

Customer services and technical support. Revenues from customer services and technical support increased 4% to $677,786 for the six months ended June 30, 2009, from $648,996 for the same period in 2008.

Cost of revenues.

Cost of revenues decreased 28% to $362,894 for the six months ended June 30, 2009, from $504,391 for the same period in 2008. The decrease was primarily due to a decrease in payroll and related expenses during the six months ended June 30, 2009.

Operating expenses.

Research and development. Research and development expenses decreased 25% to $292,303 for the six months ended June 30, 2009, from $387,657 for the same period in 2008. This decrease was primarily due to a $34,229 decrease in payroll and related expenses. Research and development expenses, stated as a percentage of revenues, decreased to 20% for the six months ended June 30, 2009, from 30% for the same period in 2008.

General and administrative.

General and administrative expenses decreased 21% to $730,156 for the six months ended June 30, 2009, from $926,787 for the same period in 2008. This decrease was primarily due to a $97,440 decrease in payroll and related expenses and a $42,219 decrease in consulting expenses. General and administrative expenses, stated as a percentage of revenues, decreased to 50% for the six months ended June 30, 2009, from 72% for the same period in 2008.

Financing expenses.

Our financing expenses decreased 91% to $3,053 for the six months ended June 30, 2009, from $33,774 for the same period in 2008.
 
Liquidity and Capital Resources

Our principal sources of liquidity since our inception have been private sales of equity securities, stockholder loans, borrowings from banks and to a lesser extent, cash from operations. We had cash and cash equivalents of $38,078 as of June 30, 2009 and $169,206 as of December 31, 2008. Our initial capital came from an aggregate investment of $1.3 million from Cap Ventures Ltd. To date, we have raised an aggregate of $5,300,000 from placements of our equity securities (including the investment by Cap Ventures and a $4,000,000 investment by Syntek Capital AG and DEP Technology Holdings Ltd.). We have also borrowed an aggregate of $1,800,000 from Syntek Capital AG and DEP Technology Holdings Ltd. and as of the date of this quarterly report we have no funds available to us under bank lines of credit. We have a credit line agreement for $500,000 with Miretzky Holdings Limited. As of June 30, 2009, $303,807 is outstanding under the credit line. The credit line has no termination date and does not provide for interest payments.

9

 
Other than the credit line agreement with Miretzky, we do not have any commitments from any of our affiliates or current stockholders, or any other non-affiliated parties, to provide additional sources of capital to us. We have an equity line for $10.0 million with Dutchess Private Equity Fund and as of August 14, 2009 we have drawn $828,675 under the Equity Line. We will need approximately $1.2 million for the next twelve months for our operating costs which mainly include salaries, office rent and network connectivity, which we estimate will total approximately $80,000 per month, and for working capital. We intend to finance this amount from our ongoing sales and through the sale of either our debt or equity securities or a combination thereof, to affiliates, current stockholders and/or new investors. Currently we do not believe that our future capital requirements for equipment and facilities will be material.

Operating activities.

For the six months ended June 30, 2009, net cash used in operating activities was $124,179 primarily due to a $219,940 increase in accounts receivables and a $137,705 decrease in other payables and accrued liabilities, partially offset by our net profit of $111,387 and a $88,240 in employee vested options expense. In the same period in 2008, net cash used in operating activities was $349,688 primarily due to our net loss of $557,448 and a $49,337 decrease in other payables and accrued liabilities, partially offset by a $201,560 in employee vested options expense and a $57,780 increase in accrued severance pay.

Investing and financing activities.

Property and equipment consist primarily of computers, software, and office equipment. For the six months ended June 30, 2009, net cash used in investing activities was $4,880 consisting of an investment in equipment. In the same period in 2008, net cash used in investing activities was $9,260 consisting of an investment in equipment.  For the six months ended June 30, 2009, net cash used in financing activities was $2,069 consisting of payments to shareholders. In the same period in 2008, net cash provided by financing activities was $13,817 primarily due to a $5,403 increase in bank indebtedness and a $5,104 increase in advances from shareholders.

Dividends

We have not paid any dividends on our common stock. We currently intend to retain any earnings for use in our business, and therefore do not anticipate paying cash dividends in the foreseeable future.

Off Balance Sheet Arrangements

None.

Item 3.
Quantitative and Qualitative Disclosures about Market Risk
 
Not applicable.
 
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Item 4T.
Controls and Procedures

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) as of the end of the period covered by this quarterly report.   Based upon this evaluation, the Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures are effective in ensuring that that information required to be disclosed is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission's rules and forms, and is accumulated and communicated to management, to allow for timely decisions regarding required disclosure of material information required to be disclosed in the reports that we file or submit under the Exchange Act.

There were no changes in our internal control over financial reporting identified in connection with the evaluation described above during the period covered by this report that has materially affected or is reasonably likely to materially affect our internal controls over financial reporting.
 
PART II:
OTHER INFORMATION
 
Item 1.
Legal Proceedings
 
None.
 
Item 1A.
Risk Factors
 
Not applicable.
 
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
 
None.
 
Item 3.
Defaults upon Senior Securities
 
Not applicable.
 
Item 4.
Submission of Matters to a Vote of Security Holders
 
Not applicable.
 
Item 5.
Other Information
 
Not applicable.
 
11

 
Item 6.
Exhibits

Exhibit No.
 
Description
     
3.1
 
Amended and Restated Certificate of Incorporation (2)
     
3.2
 
Bylaws (2)
     
4.1
 
Purchase and registration rights agreement and schedule of details (2)
     
10.1
 
Amended and Restated Employment Agreement with Mordechai Broudo (2)
     
10.2
 
Amendment to Amended and Restated Employment Agreement with Mordechai Broudo (2)
     
10.3
 
Amended and Restated Employment Agreement with Shay Ben-Asulin (2)
     
10.4
 
Amendment to Amended and Restated Employment Agreement with Shay Ben-Asulin (2)
     
10.5
 
Employment Agreement, Gabriel Kabazo (2)
     
10.6
 
Confidentiality Rider to Gabriel Kabazo Employment Agreement (2)
     
10.7
 
Employment Agreement Asaf Lewin (2)
     
10.8
 
2003 International Share Option Plan (2)
     
10.9
 
Form of Option Agreement, 2003 International Share Option Plan (2)
     
10.10
 
2001 International Share Option Plan (2)
     
10.11
 
Form of Option Agreement, 2001 International Share Option Plan (2)
     
10.12
 
2003 Israel Stock Option Plan (2)
     
10.13
 
Form of Option Agreement, 2003 Israel Stock Option Plan (2)
     
10.14
 
2001 Israel Share Option Plan (2)
     
10.15
 
Form of Option Agreement, 2001 Israel Share Option Plan (2)
     
10.16
 
Investors' Rights Agreement dated January 11, 2001 (2)
     
10.17
 
Stockholders Agreement (2)
     
10.18
 
Agreement for Supply of Software and Related Services dated October 14, 2002, by and between i Touch plc and m-Wise, Inc. (2)
     
10.19
 
Purchase Agreement between m-Wise, Inc. and Comtrend Corporation dated May 22, 2002 (2)
     
10.20
 
Amended and Restated Consulting agreement between Hilltek Investments Limited and m-Wise dated November 13, 2003 (2)
     
10.21
 
Consulting Agreement between Hilltek Investments Limited and m-Wise dated June 24, 2003, subsequently amended (see Exhibit 10.20 above) (2)
     
10.22
 
Amendment to Investors' Rights Agreement dated October 2, 2003 (2)
     
10.23
 
Appendices to 2003 Israel Stock Option Plan (2)
     
10.24
 
Appendices to 2001 Israel Share Option Plan (2)
     
10.25
 
Credit Line Agreement between m-Wise, Inc. and Miretzky Holdings, Limited dated January 25, 2004 (2)
     
10.26
 
Termination and Release Agreement by and among the Company and Syntek capital AG. (3)

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10.27
 
Termination and Release Agreement dated February 2, 2006, by and among the Company and DEP Technology Holdings Ltd. (4)
     
21
 
List of Subsidiaries (2)
     
31.1
 
Rule 13a-14(a)/15d-14(a) Certification. (1)
     
31.2
 
Rule 13a-14(a)/15d-14(a) Certification. (1)
     
32.1
 
Certification by the Chairman Relating to a Periodic Report Containing Financial Statements. (1)
     
32.2
 
Certification by the Chief Financial Officer Relating to a Periodic Report Containing Financial Statements. (1)
 
(1)           Filed herewith.
 
(2)           Incorporated by reference from the registration statement filed with the Securities and Exchange Commission Registration Statement on Form SB-2 (Reg. No. 333-106160).
 
(3)           Incorporated by reference to Exhibit 10.1 of the Current Report on Form 8-K filed on January 13, 2006.
 
(4)           Incorporated by reference to Exhibit 10.1 of the Current Report on Form 8-K filed on February 7, 2006.
 
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SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned thereunto duly authorized.
 
 
m-Wise, Inc.
(Registrant)
     
Date: August 14, 2009
By:  
/s/ Mordechai Broudo
   
Name: Mordechai Broudo
Title: Chairman
 
Date: August 14, 2009
By:  
/s/ Gabriel Kabazo
    Name: Gabriel Kabazo
   
Title: Chief Financial Officer and Principal Accounting Officer  
 
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