LEBANON, Tenn., March 3, 2021 /PRNewswire/ -- Cracker Barrel Old
Country Store® announced today the launch of its Spring
Into the Season campaign, featuring a new, homestyle Prime Rib
Heat n' Serve meal and Baskets for Every Occasion gift options to
make the most of the Easter holiday and life's most memorable
milestones. Plus, Cracker Barrel's popular classic Easter Heat n'
Serve meal including spiral-sliced sugar-cured ham will be back in
two sizes – Feast and Family Dinner.
Cracker Barrel guests can look forward to classic meal options and
unique gift-giving for Easter and everyday moments.
"Whether you're craving a country feast, refreshing your home
for Spring, or planning to give one-of-a-kind Easter baskets,
Cracker Barrel is here to offer convenient and delicious ways to
make new traditions at home or celebrate with us around one of our
tables," said Cracker Barrel Senior Vice President and Chief
Marketing Officer Jennifer Tate.
"This year, we're especially excited to offer families our Prime
Rib Heat n' Serve Family Dinner option for the first time, allowing
our guests a way to elevate special gatherings at home at a fair
price."
For the first time ever, Cracker Barrel is offering a delectable
Prime Rib as part of a new Heat n' Serve meal – perfect for special
occasions like Easter. Serving four to six people, the Prime Rib is
paired with au jus and horseradish sauce for dipping, mashed
potatoes with roasted gravy and a choice of two additional sides,
as well as sweet yeast rolls. Additionally, the Baskets for Every
Occasion offer one-of-a-kind gifting options to effortlessly
celebrate everything from holidays, like Easter, to life
milestones, like weddings and new babies, and everyday moments in
between.
Throughout the spring, Cracker Barrel is offering guests a
number of ways to Spring Into the Season:
- Holiday Heat n' Serve Meals:
-
- New! Prime Rib Heat n' Serve Family
Dinner, a new homestyle tradition that serves 4-6 people and
can be prepared in around three hours.
- Easter Heat n' Serve Family Dinner, featuring a
traditional spiral-sliced sugar-cured ham that feeds 4-6 and goes
from oven to table in around three hours.
- Easter Heat n' Serve Feast, a complete Easter meal that
serves 8-10 people and can be prepared in around three hours.
- Baskets for Every Occasion: Cracker Barrel can
help you create unique gift baskets for everyone on your list this
spring. Just start with a base, from traditional baskets to
rainboots, skillets and more, and then pick the items you want to
include. Whether it is for a holiday, wedding, birthday, baby,
grandparents, or to relax and unwind, baskets are perfect for every
occasion and even surprising someone "just because."
- Innovative Cracker Barrel Recipe Hacks: If you love our
Hashbrown Casserole, famous Double Chocolate Fudge Coca-Cola® Cake
or Fried Apples, we have new creations perfect to try at home.
Cracker Barrel is offering ways to combine our delicious homestyle
cooking and Cracker Barrel branded retail food options for a quick
and easy way to enhance our classic comfort food. For recipes,
visit crackerbarrel.com/lookbook.
- Kids Apparel: Cracker Barrel has just what you need to
dress the children for any springtime occasion. Regardless of what,
or how, you're celebrating, the latest seasonal trends are
available online and in-store.
Easter Heat n' Serve meals are available for pick-up between
April 2-4. Guests looking to enjoy a
Heat n' Serve meal are encouraged to order online at least 24 hours
in advance of desired pick-up date by visiting
crackerbarrel.com.
Cracker Barrel makes the process of ordering meals and unique
gifts seamless through a new website and mobile app offering guests
a streamlined experience that makes it easier to order homestyle
favorites to-go, shop retail, manage in-store experiences via an
online wait list and more. Shop our digital gift guide for
inspiration to build your own gift baskets for any occasion at
crackerbarrel.com/lookbook and share your unique finds using
#CrackerBarrelFinds.
To learn more about how Cracker Barrel is keeping employees and
guests safe, please visit crackerbarrel.com/response.
About Cracker Barrel Old Country Store, Inc.
Cracker
Barrel Old Country Store, Inc. (Nasdaq: CBRL) shares warm welcomes
and friendly service while offering guests quality homestyle food
and unique shopping – all at a fair price. By creating a world
filled with hospitality and charm through an experience that
combines dining and shopping, guests are cared for like family.
Established in 1969 in Lebanon,
Tenn., Cracker Barrel and its affiliates operate more than
660 company-owned Cracker Barrel Old Country Store® locations in 45
states and own the breakfast and lunch focused fast-casual Maple
Street Biscuit Company® restaurants. For more information about the
company, visit crackerbarrel.com.
Media Contact:
Media Relations
615-235-4135
media.relations@crackerbarrel.com
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SOURCE Cracker Barrel Old Country Store, Inc.