Mobivity and ParTech Partner to Accelerate Digital Transformation for Brands
December 14 2020 - 8:00AM
Mobivity Holdings Corp. (OTCQB: MFON) a global provider of
personalized customer engagement solutions that drive customer
frequency and spend, announced its partnership with ParTech,
Inc., a leading global provider of point of sale (POS) software and
integrated technical solutions to the restaurant and retail
industries. ParTech, Inc. is a wholly owned subsidiary of PAR
Technology Corporation (NYSE: PAR). Mobivity is integrating its
Recurrency™ platform with PAR Technology’s Brink POS® delivering
actionable insights from POS data -accelerating brands’ digital
transformation with:
- Increased guest frequency and spend through personalized,
multichannel, digital offers and promotions;
- Machine learning techniques to predict and measure offer and
product performance;
- AI features to activate in-store and online transaction data
for rapid analytics and insights to fuel intelligent
personalization and promotions;
- 1:1 guest engagement through channels such as mobile messaging
and dynamic takeout and delivery receipts; and
- Omnichannel digital loyalty programs.
“PAR is pleased to welcome Mobivity into our
Brink POS integration ecosystem,” said Stephen Lee, Director of
Strategic Partnerships at ParTech, Inc. “The combination of
Mobivity’s Recurrency platform and our Brink POS will allow
restaurants to quickly understand and adapt to guest behavior using
intelligent data and create personalized and branded experiences
that ultimately increase guest engagement.”
Customers of Brink POS can now utilize
Mobivity’s Recurrency AI/machine learning to analyze the various
data from their POS. By accurately attributing promotions to
transactions and being able to identify pre- and post-redemption
purchase activity, Mobivity helps restauranteurs and franchisees
determine the most effective marketing approach based on guest
frequency and spend. Recurrency uses these insights to provide
restaurants personalized and intelligent offers, audience
segmentation, offer and promotion management and codes. These codes
can be delivered to consumers via Mobivity’s Unified Mobile
Messaging or through other owned or paid media channel brands in
which they engage.
“Integrating Mobivity into Brink POS ecosystem
helps PAR reinforce its mission by enabling restaurants to provide
guests a more engaged experience. This starts by making sense of
the POS data,” said Dennis Becker, Mobivity Chairman and CEO. “This
last year has been a challenge for restaurants and Mobivity is
playing a significant role with best-of-breed partners such as
ParTech to keep these vital businesses open. The impact we are
making on businesses is significant to brands’ digital
transformation today and tomorrow.”
To learn more about how Mobivity works with the
Brink POS system, schedule a demo with the Mobivity team.
About PAR Technology
Corporation PAR Technology Corporation through its
wholly owned subsidiary ParTech, Inc., is a customer
success-driven, global restaurant and retail technology company
with over 100,000 restaurants in more than 110 countries using its
point of sale hardware and software. ParTech’s Brink POS
integration ecosystem enables quick service, fast casual, table
service, and cloud restaurants to improve their operational
efficiency by combining its cloud-based POS software with the
world’s leading restaurant technology platforms. PAR Technology
Corporation’s stock is traded on the New York Stock Exchange under
the symbol PAR. For more information, visit www.partech.com or
connect with PAR on Facebook or Twitter.
About MobivityBrick and mortar
stores struggle to manage customer connections in a digital world.
Mobivity provides a platform to connect national restaurants,
retailers, personal care brands, and their partners with customers
to increase retention, visits, and spend. Mobivity’s Recurrency
platform increases customer engagement and frequency by capturing
detailed POS transaction data, analyzing customer habits, and
motivating customers and employees through data-driven messaging
applications and rewards. For more information about Mobivity,
visit mobivity.com or call (877) 282-7660.
Forward Looking StatementThis
press release contains forward-looking statements concerning
Mobivity Holdings Corp. within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Those forward-looking
statements include statements regarding the expansion of the
Company’s addressable markets and the Company’s expectations for
the timing and growth of the Company's revenue from a new customer.
Such statements are subject to certain risks and uncertainties, and
actual circumstances, events or results may differ materially from
those projected in such forward-looking statements. Factors that
could cause or contribute to differences include, but are not
limited to, our ability to successfully market and sell our
products and services to the convenience store industry; deploy our
product and services to a new customer; changes in the laws and
regulations affecting the mobile marketing industry and those other
risks set forth in Mobivity Holdings Corp.'s annual report on Form
10-K for the year ended December 31, 2019 filed with the SEC on
March 30, 2020 and subsequently filed quarterly reports on Form
10-Q. Mobivity Holdings Corp. cautions readers not to place undue
reliance on any forward-looking statements. Mobivity Holdings Corp.
does not undertake, and specifically disclaims any obligation to
update or revise such statements to reflect new circumstances or
unanticipated events as they occur.
Media Contact:Jennifer Handshew
• Marketing Communications, Mobivityjennifer.handshew@mobivity.com
• (917) 359-8838
Investor Relations ContactsLisa
Brennan • Chief Financial Officer, Mobivity(877) 282-7660
Brett Maas • Managing Partner, Hayden
IRbrett@haydenir.com • (646) 536-7331
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