LOS ANGELES, Feb. 13, 2020 /PRNewswire/ -- SRAX, Inc.
(NASDAQ: SRAX), a digital marketing and consumer data management
technology company, releases a new BIGresearch study of over 53,000
unique Americans revealing this year's Valentine's Day consumer
behaviors and opinions.
A BIGtoken study conducted in January
2020 revealed Millennials are the most active generation
during Valentine's Day. Seventy-nine percent of people celebrating
this year are between the ages of 18 and 34, with 47% between 25
and 34. In addition, more Millennials responded that they plan to
give their significant others a trip, a vacation, a staycation, or
tickets to a concert, show, or amusement park. This points to a
shift in values for younger generations where they're now
prioritizing experiences and activities over material things.
Generally, the majority of BIGtoken respondents who do plan to
celebrate Valentine's Day said they will give their significant
other a gift (4.2K respondents)
and/or spend the night somewhere romantic (5.1K respondents). Surprisingly, a large number
of users responded that they were planning to attend a wedding for
Valentine's Day (4.8K respondents).
Men were also more likely to enjoy a grand romantic gesture (18.6%)
than woman (14.9%). Also, when asked if consumers are willing to
pay more to dine out on Valentine's Day, 73% were willing to pay
more, understanding that raised prices during the day occur and
they are okay with that.
The study was conducted on users of BIGtoken, the first
consumer-managed data marketplace where people can own and earn
from their data. BIGtoken also provides an excellent platform for
conducting highly accurate primary research across a fast-growing,
100% opted-in audience exceeding 16.5 million consumers.
"Changing values and opinions in consumers greatly affect their
consumption patterns, and it's up to marketers to stay ahead of the
curve," said Kristoffer Nelson, COO
of SRAX and co-founder of BIGtoken. "We are thrilled to share
results from our latest BIGresearch report, highlighting
Valentine's Day, a holiday that's seen new movements over the past
couple decades, like the rise of Galentine's Day (ladies
celebrating ladies), and more people shopping and celebrating
anti-valentine's day."
SRAX's Valentine's Day 2020 Report contains detailed information
based on shopping surveys, with results broken out by gender, age,
household income, and ethnicity. There is a special breakout for
Galentine's Day, an unofficial holiday whereby ladies celebrate
ladies on February 13.
The full Valentine's Day 2020 Report can be downloaded at
https://go.bigtokenresearch.com/valentines-day-research-report-2020/.
About SRAX
SRAX (NASDAQ: SRAX) is a digital marketing and consumer data
management technology company. SRAX's technology unlocks data to
reveal brands' core consumers and their characteristics across
marketing channels. Monetizing its data sets, SRAX is growing
multiple recurring revenue streams through its various platforms.
Through its BIGtoken platform, SRAX has developed a
consumer-managed data marketplace where people can own and earn
from their data thereby offering everyone in the Internet ecosystem
choice, transparency, and compensation. SRAX's tools deliver a
digital competitive advantage for brands in the CPG, investor
relations, luxury, and lifestyle verticals by integrating all
aspects of the advertising experience, including verified consumer
participation, into one platform. For more information on SRAX,
visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX), is a consumer data
management and distribution system. BIG is the first
consumer-managed data marketplace where people can own and earn
from their data. Through a transparent platform and consumer reward
system, BIG offers consumers choice, transparency, and compensation
for their data. Participating consumers earn rewards, and
developers are able to build pro-consumer online experiences on top
of the BIG platform. The system also provides advertisers and media
companies access to transparent, verified consumer data to better
reach and serve audiences. For more information on BIGtoken, visit
www.bigtoken.com.
CONTACTS:
Kirsten Chapman
LHA Investor Relations
415-433-3777
srax@lhai.com
Corporate Communications:
NetworkWire (NW)
New York, New York
www.NetworkNewsWire.com
212.418.1217 Office
Editor@NetworkWire.com
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SOURCE SRAX