Nominations are now open to name one U.S.
community Kraft Hockeyville™ USA 2020, with $150,000 in rink
upgrades and the chance to host an NHL® Pre-Season Game
Kraft Hockeyville™ USA is back again this year to find America’s
most-spirited hockey community. Together with the National Hockey
League (NHL) and the National Hockey League Players’ Association
(NHLPA), Kraft Heinz is looking to crown one hockey community in
America with the Kraft Hockeyville™ USA 2020 title, award $150,000
in rink upgrades along with $10,000 worth of hockey equipment
through the NHLPA Goals & Dreams program, and provide the
chance to host an NHL® Pre-Season Game in their community rink.
“The incredible response we’ve seen from hockey communities over
the years has been an inspiration,” said Magen Hanrahan, vice
president of media and marketing services, Kraft Heinz. “Every
year, we’ve seen communities come together to support their local
rinks, and we’re proud to be a small part of the passion that
ignites hockey communities each year.”
Kraft Hockeyville™ USA is proud to rally local communities
around their true passion for hockey. The 2020 program was
announced live during today’s broadcast of the 2020 Bridgestone NHL
Winter Classic® outdoor game in Dallas, Texas, featuring the Dallas
Stars against the Nashville Predators.
How Kraft Hockeyville™ USA 2020
Works
Hockey communities hoping to become the next Kraft Hockeyville™
winner can kick off their chance during the nomination phase, where
they can share unique stories about their local rink, teams and
passion for hockey. Throughout the submission process, hockey towns
need to rally their fans on the mobile-friendly platform at
www.KraftHockeyville.com, where communities earn Rally Points by
adding notes, uploading photos and videos, and tweeting from the
community page. Finalists will be selected based on the best
stories and their community’s total Rally Points through three
periods:
- Period 1 (January 1 – February 29, 2020) – Local communities
head to www.KraftHockeyville.com to submit their story on why their
rink should be crowned Kraft Hockeyville™ 2020. Once submitted,
it’s up to the fans and hockey community to engage with the story
online to boost their digital Rally Points. Communities are judged
based on a combination of total Rally Points and the best
story.
- Period 2 (March 22 – 27, 2020) – Once the judges read through
each rink’s story and calculate the total Rally Points of each
submission, the top four finalists will be announced on March 22,
2020. After the official announcement, the weeklong rally begins
for each of the four finalists to bring their community and
supporters nationwide together in preparation for the live voting
event.
- Period 3 (March 28 – 29, 2020) – The four finalist communities
will compete to receive as many votes as possible at
www.KraftHockeyville.com from 7 a.m. ET on March 28 until 11 a.m.
ET on March 29. The winner of Kraft Hockeyville™ USA 2020 will be
announced on March 29, 2020 during an intermission of an NHL game
on NBCSN and will be awarded the grand prize of $150,000 in rink
upgrades from Kraft Heinz and an opportunity to host an NHL
Pre-Season Game. The First Prize rink will receive $30,000 in rink
upgrades while the Second Prize rinks will each receive $10,000 in
rink upgrades. Each of the four finalists will also receive $10,000
worth of new hockey equipment from the NHLPA Goals & Dreams
program.
This year, one lucky fan will also win a trip for two to a
Stanley Cup® Game from Kraft Heinz. Starting March 22 through 29,
fans can register online at www.krafthockeyville.com to be entered.
Additionally, each vote cast during the 28-hour voting phase from
March 28 to 29 equals one entry into the sweepstakes, so fans are
encouraged to vote multiple times for their favorite
community1.
Since launching in Canada in 2006, Kraft Hockeyville™ has
positively impacted more than 120 communities with more than $5
million awarded in rink upgrades across Canada and the U.S. During
the program, Kraft Heinz will feature its diverse portfolio of
products to unite hockey fans in their celebrations of the sport
and their communities, including Planters, Kraft Natural Cheese,
Maxwell House, Oscar Mayer, Heinz Ketchup and Kraft Macaroni &
Cheese.
For complete contest rules and nomination applications, visit
www.KraftHockeyville.com. Kraft Hockeyville™ USA can also be found
on Facebook (KraftHockeyvilleUSA), Twitter (@HockeyvilleUSA) and
Instagram (@KraftHockeyvilleUSA). Fans can join the conversation
using #HockeyvilleUSA.
NHL, the NHL Shield, the word mark and image of the Stanley Cup,
and the word mark NHL Winter Classic are registered trademarks and
the NHL Winter Classic logo, and HOCKEYVILLE are trademarks of the
National Hockey League. © NHL 2019. All rights reserved.
NHLPA, National Hockey League Players’ Association and the NHLPA
logo are registered trademarks of the NHLPA. © 2020. All rights
reserved.
About The Kraft Heinz Company
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic
and emerging brands. As the guardians of these brands and the
creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit https://www.kraftheinzcompany.com/ or follow us on LinkedIn
and Twitter.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of
31 Member Clubs and proudly welcomes its 32nd franchise, based in
Seattle, for the 2021-22 season. Each team roster reflects the
League’s international makeup with players from more than 20
countries represented, all vying for the most cherished and
historic trophy in professional sports – the Stanley Cup®. Gary
Bettman has served the NHL as Commissioner since February 1, 1993
and has guided the world’s top professional hockey league to more
than $5 billion in annual revenues and partnerships with more than
40 blue chip corporate sponsors. Every year, the NHL entertains
more than 670 million fans in-arena and through its partners on
national television and radio; more than 151 million followers -
league, team and player accounts combined - across Facebook,
Twitter, Instagram, Snapchat and YouTube; and more than 100 million
fans online at NHL.com. The League broadcasts games in more than
160 countries and territories through its rightsholders including
NBC/NBCSN and the NHL Network™ in the U.S., Sportsnet and TVA in
Canada, Viasat in the Nordic Region, Yandex in Russia and CCTV and
Tencent in China. The NHL reaches fans worldwide with games
available online in every country including via its live and
on-demand streaming service NHL.TV™. Having entered the esports
world in 2018, the League hosts the NHL Gaming World Championship™
annually, drawing record digital streaming audiences during the
2019 campaign. Fans are engaged across the League’s digital assets
on mobile devices via the free NHL® App; across nine social media
platforms; on SiriusXM NHL Network Radio™; and on NHL.com,
available in eight languages and featuring unprecedented access to
player and team statistics as well as every regular-season and
playoff game box score dating back to the League’s inception,
powered by SAP. The NHL is committed to building healthy and
vibrant communities through the sport of hockey by increasing youth
participation and engagement; fostering positive family
experiences; promoting inclusion, positive culture and leadership;
and supporting sustainable community impact.
About the National Hockey League Players’ Association
The National Hockey League Players’ Association (NHLPA),
established in 1967, is a labour organization whose members are the
players in the National Hockey League (NHL). The NHLPA works on
behalf of the players in varied disciplines such as labour
relations, product licensing, marketing, international hockey and
community relations, all in furtherance of its efforts to promote
its members and the game of hockey. In 1999, NHLPA Goals &
Dreams was launched as a way for the players to give something back
to the game they love. Over the past 20 years, more than 80,000
deserving children in 34 countries have benefited from the players'
donations of hockey equipment. NHLPA Goals & Dreams has donated
more than $25 million to grassroots hockey programs, making it the
largest program of its kind. For more information on the NHLPA,
please visit www.nhlpa.com.
1 NO PURCHASE NECESSARY. Legal residents of the 50 United
States (D.C.), 13 or older. Void where prohibited. Promotion starts
3/22/20 and ends 3/29/20. For Official Rules, entry requirements,
and prize descriptions, visit www.krafthockeyville.com. PRIZES/ARV:
One (1) Grand Prize/$6,550; Fifty (50) First Prizes/$20. Odds of
winning depend on the number of eligible entries received during
the Promotion Period. Sponsor: Kraft Heinz Foods Company, 200 E
Randolph, Chicago, IL 60601.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200101005098/en/
Lynne Galia
847-646-4396 Lynne.Galia@kraftheinz.com
Jessica Lutchen
312-577-1777 Jessica.Lutchen@icfnext.com
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