SAN FRANCISCO, Oct. 18, 2018 /PRNewswire/ -- Salesforce [NYSE:
CRM], the global leader in CRM, today announced that Salesforce was
named a leader by Forrester Research in its report, The Forrester
Wave™: B2B Marketing Automation Platforms, Q4 2018.
Salesforce Pardot unites marketing and sales teams to deliver
personalized customer relationships at scale. Powered by Einstein
artificial intelligence (AI) and Lightning, Salesforce Pardot
delivers innovative lead intelligence capabilities, including
AI-powered lead scoring, lead nurturing and lead routing—enabling
businesses to find and nurture leads, close more deals and maximize
marketing return on investment.
"B2B marketers know that their customers expect a tailored
experience through every step of their journey," said Michael Kostow, SVP & GM, Salesforce Pardot.
"Enabling sales and marketing teams to work together to deliver
personalized and meaningful engagement experiences, Pardot delivers
a single platform that increases pipeline and revenue."
Salesforce Pardot is a leading B2B marketing automation
solution, delivering cutting-edge lead management, faster sales
cycles and a smarter, more personalized customer experience.
Through intelligent features including recently announced Einstein
Campaign Insights and Einstein Behavior Scoring, Pardot empowers
marketers to establish more leads and arm sales teams with
personalized content at the right time. Pardot customers like
VMWare have experienced a 20 percent increase in productivity, a 20
percent increase in additional revenue and an overall 641 percent
increase in return on investment[1].
Additional Information
- The Forrester Wave™: B2B Marketing Automation Platforms, Q4
2018 is available here
- To learn more about Salesforce Pardot, please visit:
https://www.pardot.com/
- Read the Salesforce Pardot blog post here
Connect with Salesforce
- Follow @salesforce and @Pardot on Twitter
- Like Pardot on Facebook: https://www.facebook.com/pardot/
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit https://www.salesforce.com, or call
1-800-NO-SOFTWARE.
[1] 2018 Nucleus Research, Salesforce ROI
Case Study: VMWare
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SOURCE Salesforce