NEW YORK, Aug. 7, 2018 /PRNewswire/ -- Weber
Shandwick, one of the world's leading global communications and
marketing services firms, announced today the appointment of two
senior hires in its global Crisis Communications & Issues
Management practice. Sarah Tyre,
formerly managing director and New
York crisis lead at Burson-Marsteller, and Marc Drechsler, formerly global head of
financial communications at Ketchum, both join as executive vice
presidents in New York.
"The variety of risks that our clients face today are evolving
rapidly, requiring attention and preparation well beyond simply
communicating when crises occur," said Peter
Duda, executive vice president and co-lead of Weber
Shandwick's global crisis communications & issues management
practice. "Marc and Sarah's respective experience will
bolster our ability to deliver the specialized counsel our clients
need today. Sarah's unrivaled expertise in cyber risk
communications will be crucial to our clients as new digital
threats emerge daily. And Marc's global capital markets
exposure is unmatched; he's worked with hundreds of
global institutions, many during their most critical, high stakes
communications and reputational issues. Both will be essential
assets to our clients and our team."
At Burson-Marsteller, Tyre led the firm's cybersecurity
specialty, counseling clients through broad reputational issues
with a focus on threats associated with inadvertent data loss or
exposure, data breaches, privacy concerns and cyberattacks. At
Weber Shandwick, Tyre will lead the cyber incident team within the
global crisis communications & issues management practice.
During his 14-year tenure with Ketchum as global head of
financial communications, with the first seven years serving as
head and founding partner of the firm's Ketchum Pleon Financial,
Drechsler advised some of the largest corporations in the U.S. and
Europe in transactional work, as
well as providing crisis counsel and investor relations management.
At Weber Shandwick, Drechsler will lead financial communications,
including global capital markets positioning and special situations
counsel.
Weber Shandwick is a trusted crisis communications and
reputation management advisor to Fortune 500 companies and major
organizations around the world. The firm has counseled clients in
preparing for and responding to some of the most visible political
and corporate crises, often leveraging its proprietary suite of
technology solutions built for crises – including firebell, an
award-winning crisis simulation platform, and Mobile Command, a
mobile and web platform for real-time crisis management.
About Weber Shandwick
Weber Shandwick is a leading global communications and
engagement firm in 78 cities with a network extending to 128 cities
around the world. The firm's diverse team of strategists, analysts,
producers, designers, developers and campaign activators has won
the most prestigious awards in the world for innovative, creative
approaches and impactful work. Weber Shandwick was the only public
relations agency included on the Advertising Age Agency
A-list in 2014 and 2015 and the only PR firm designated an A-List
Agency Standout in 2017 and 2018. Weber Shandwick was honored as
PRWeek's Global Agency of the Year in 2015, 2016, 2017 and
2018, The Holmes Report's Global Agency of the Year in 2010,
2012, 2014, 2015 and 2017, and The Holmes Report's Global
Digital Agency of the Year in 2016. The firm deploys deep expertise
across sectors and specialty areas, including consumer marketing,
corporate reputation, healthcare, technology, public affairs,
financial services, employee engagement, social impact, financial
communications and crisis management, using proprietary social,
digital and analytics methodologies. Weber Shandwick is part of the
Interpublic Group (NYSE: IPG). For more information, visit
http://www.webershandwick.com.
Contact: Kimberly Dixon
Company: Weber Shandwick
Phone: 212-546-7876
Email: kdixon@webershandwick.com
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SOURCE Weber Shandwick