Philips: Art and Science Collide to Expose Pollution in the Home
June 12 2018 - 2:30AM
Business Wire
Philips partners with Rainbow Winters to create
first ever artwork in the UK featuring reactive technology to
unveil the hidden dangers of household air pollution
Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health
technology, has partnered with material technology studio Rainbow
Winters, to create the first ever reactive artwork in the UK which
responds to environmental triggers to expose indoor air pollution
dangers at home.
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Fusing scientific study and creativity,
the artwork named 'Emerge' explores the experimental capabilities
through use of indoor air pollution sensing technology and emerging
ink. The artwork serves as a visual to bring the otherwise unseen
indoor air pollution to life which increases through everyday
activities such as lighting candles. (Photo: Business Wire)
Fusing scientific study and creativity, the artwork named
‘Emerge’ explores the experimental capabilities through the use of
indoor air pollution sensing technology and emerging ink, serving
as a visual to bring the otherwise unseen indoor air pollution to
life, which is estimated to kill 4.3 million people a year1.
‘Emerge’ is designed to react when household air pollution
levels increase through everyday tasks such as cooking and using
home cleaning products. The artwork responds by ink levels
increasing and saturating the artwork to bring to life the ugly
effects indoor air pollution can have on our health. The artwork is
then visually reversed once the air inside the home is clean,
thanks to the Philips Air Purifier 2000i.
Every day, we spend a large proportion of our time indoors,
where the air can be up to five times more polluted than outdoor
air2. Allergens and bacteria inside the home can cause discomfort
to people suffering from allergies, general respiratory conditions
or hay fever. The development of ‘Emerge’ by Rainbow Winters is in
line with the launch of the new Philips Connected 2000i Air
Purifier. It features cutting edge and purification technology to
clean the air at home, capturing 99.97%3 of particles such as
pollen, dust and pet hair that pass through triple filtration and
is proven to reduce allergens, odours and bacteria.4
To trial the effects of improving air quality in the home,
Philips has worked with top city influencer London Dad, who has
been using the Philips Connected 2000i Air Purifier and the artwork
‘Emerge’ to serve as a household visual.
Whilst city dwellers and allergy sufferers are powerless to
control the quality of outdoor air, they can monitor outdoor
allergen levels and take control to improve their indoor air
quality. The Air Matters app connects to the Series 2000i to
track indoor and outdoor air quality. It provides allergen
management advice, and allows users to control the air purifier
from anywhere with the connected app.
Amy Winters of material technology studio, says, “If you look at
the news over the last few years, cities across the world are
dealing with managing air pollution levels, but it was a surprise
to me learn that pollution levels in the comfort of your own home
can actually be up to five times higher than outside. We don’t
always act on something unless it’s right in front of us, so I was
inspired to work on this project to creatively visualise indoor air
pollution and raise awareness of the importance to breathe good
quality air.”
Sonaiska Barber, Sr. Marketing Manager Domestic Appliances
UK&I at Philips Domestic Appliances says, “Whilst the majority
of people are aware of pollution levels outside their homes, the
impact of poor indoor air is not as well understood. We wanted to
create a visual through our partnership with Rainbow Winters to
help raise awareness about pollution and air quality in the home.
At Philips, we are constantly innovating to improve the air you
breathe at home. This is why we have designed the Air Purifier
2000i series, which uses a unique combination of patented sensing
technology (Aerasense) and an advanced purification solution
(VitaShield IPS) to let you breathe cleaner and healthier air,
every day.”
The Philips Series 2000i Air Purifier is available from Philips
& Amazon, RRP £400
For further information, please contact:
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health
technology company focused on improving people's health and
enabling better outcomes across the health continuum from healthy
living and prevention, to diagnosis, treatment and home care.
Philips leverages advanced technology and deep clinical and
consumer insights to deliver integrated solutions. Headquartered in
the Netherlands, the company is a leader in diagnostic imaging,
image-guided therapy, patient monitoring and health informatics, as
well as in consumer health and home care. Philips' health
technology portfolio generated 2017 sales of EUR 17.8 billion and
employs approximately 74,000 employees with sales and services in
more than 100 countries. News about Philips can be found at
http://www.philips.com/newscenter.
1 http://www.who.int/indoorair/en/ (2012 data)
2 Actual values were indoor/outdoor ratios of 1.62–6.37 for the
summer months and 2.05–10.99 for the winter months. Text and Figure
from: T. Salthammer Angewandte Chemie Int. Ed. 52, (2013), 3320;
original data from: B. Wang et al. / Atmospheric environment 41
(2007) 2851-2861
3 Particles between 0.3 and 10 microns.
4 Tested by Shanghai Institute of Measurement and Testing
Technology (SIMT) in 30m3 chamber according to GB21551.3-2010,
(Staphylococcus albsp) 8032 as testing bacteria.
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