LAKE SUCCESS, N.Y.,
Sept. 14, 2017 /PRNewswire/
-- MaraNatha®, one of America's largest producers of
high-quality, natural and organic nut butters, announced it's
ending a long-term relationship with Jelly. After countless
sandwiches and delicious breakfasts together, MaraNatha® recognized
the truth: Jelly was just holding it back, according to
MaraNatha®.
"In a nutshell, Jelly is just not MaraNatha®'s jam anymore,"
said Leah Dunmore, Vice President of
Marketing, Better-For-You Pantry at Hain Celestial. "Every jar of MaraNatha® almond and peanut
butter is made with the highest quality nuts that are roasted in
small batches to deliver superior taste. Why partner with Jelly
when all you need is a spoonful of nut butter right out of the
jar?" Although these sandwich sweeties often spent time
together, people seem to be on Team MaraNatha®: according to a
recent survey, where 40%* of
respondents said they already eat nut butter spreads right out of
the jar.
Just the latest in a string of recent celebrity break-ups,
MaraNatha® knows the news is going to be tough to swallow for some:
two in five people (39%*) feel sad when they hear of a celeb
break-up, with 11%* saying that they lose hope in love. Maybe
a spoonful of nut butter is exactly what they need? Most
people say that indulging in their favorite foods brings them
comfort after a break-up (23%*) – second only to spending more time
with friends (36%*) and family (31%*).
Still, many people can likely empathize with MaraNatha®, as two
in ten people (19%*) have broken off a relationship because they
felt they were 'too good' for the other person with the top reasons
being they were smarter (32%*), better looking (18%*), or funnier
(16%*).
MaraNatha® specializes in diverse varieties of nut butters,
including velvety almond butter and delicious peanut butter, all of
which are too good for Jelly, including:
- Organic, No Stir, Raw, and No Sugar No Salt Added varieties of
Almond Butter
- Organic, Banana, and No Sugar No Salt Added varieties of Peanut
Butter
Made from the purest ingredients, with no trans fats,
hydrogenated oils or preservatives, MaraNatha® nut butters are also
Non-GMO Project Verified.
MaraNatha® is announcing its newly single status with the
brand's first integrated marketing campaign. The "Too Good
For Jelly" advertising campaign launches today in selected markets
across broadcast, cinema and digital properties, along with social,
out-of-home and content partnerships. Consumers will also be
able to experience MaraNatha® nut butters for themselves – and meet
the inconsolable Jelly – at sampling events in select cities
including Boston, Denver, and Nashville this fall.
###
*All survey results
are from an omnibus survey that was conducted online with 1,107
people, nationally representative of all adults aged 18 and
over. The survey was conducted by YouGov on August 28 -
August 29, 2017 with a margin of error of +/- 3%.
|
MaraNatha®
MaraNatha®, founded in 1982, is one of America's largest producers
of high-quality, natural and organic nut butters. Produced in an
Ashland, Oregon facility under the
watchful eye of dedicated employees, it prides itself on providing
customers with products that taste great and respect the
environment. MaraNatha® offers more than 20 different almond,
peanut, and specialty butters in its diverse portfolio, which is
sold at leading retailers nationwide and in Canada.
Hain Celestial
The Hain Celestial Group (Nasdaq: HAIN), headquartered in
Lake Success, NY, is a leading
organic and natural products company with operations in
North America, Europe, Asia
and the Middle East. Hain Celestial participates in many
natural categories with well-known brands that include Celestial
Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®, Garden of
Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®,
MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi's Organic Bakery®,
Hain Pure Foods®, Spectrum®, Spectrum Essentials®, Imagine®, Almond
Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®,
BluePrint®, FreeBird®, Plainville Farms®, Empire®, Kosher Valley®,
Yves Veggie Cuisine®, Better Bean™, Europe's Best®, Cully & Sully®, New Covent
Garden Soup Co.®, Yorkshire Provender™, Johnson's Juice Co.®,
Farmhouse Fare®, Hartley's®, Sun-Pat®, Gale's®, Robertson's®, Frank
Cooper's®, Linda
McCartney's®, Lima®, Danival®, Joya®, Natumi®, GG
UniqueFiber®, Tilda®, JASON®, Avalon Organics®, Alba Botanica®,
Live Clean® and Queen Helene®. Hain Celestial has been
providing A Healthier Way of Life™ since 1993. For more
information, visit www.hain.com
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SOURCE The Hain Celestial Group, Inc.