Crocs Extends Partnership with Drew Barrymore; Announces ‘Drew Barrymore ♥ Crocs’ Product Collaboration for 2018
August 02 2017 - 7:30AM
Crocs, Inc. (NASDAQ:CROX) today announced a product collaboration
on a line of special-edition footwear styles for women and
children, designed in partnership with Drew Barrymore.
Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/be183796-498a-4010-85c3-494a3e82452fhttp://www.globenewswire.com/NewsRoom/AttachmentNg/217666e3-1f78-4b55-b083-c3450bf34df0
The Drew Barrymore ♥ Crocs line will launch
globally in the spring of 2018, combining the comfort and bold
colors consumers love about Crocs with touches of Barrymore’s
personal design style – including exclusive graphics and
embellishments.
Crocs began its partnership with the Golden Globe Award-winning
actress, producer, director, cosmetics line creator, author and
mother in late 2016 when she joined the brand’s “Come As You Are”
campaign as one of four ambassadors touting the uniqueness of
individuals and inspiring everyone to be comfortable in their own
shoes. Barrymore will continue in that role throughout 2018, in
addition to collaborating on her new line.
“Working with Crocs as an ambassador for ‘Come As You Are’ has
reinforced what I have always loved about the brand – it’s
optimism, versatility and comfort, with a little bit of quirkiness.
In a word, it’s me,” Barrymore said. “Collaborating on the Drew
Barrymore ♥ Crocs line was a natural next step in
our partnership. I’m thrilled to share the love I put into
designing these styles with the world.”
“Drew has been hands-on in making sure that our Drew Barrymore
♥ Crocs collaboration personifies her optimistic
personality, upbeat attitude and unpretentious spirit, while
continuing to celebrate one-of-a-kindness through the universal
feeling of love,” said Michelle Poole, Crocs Sr. Vice President of
Global Product and Marketing.
The Drew Barrymore ♥ Crocs product collaboration will feature
two collections of special-edition shoes for women and children,
featuring bright colors and new graphics that speak to Barrymore’s
personality and design philosophy. The first collection will be
available to consumers worldwide beginning in February of 2018, and
will feature bold colors and custom-designed charms on
special-edition Crocs Classic Clogs, Crocband Clogs and Sloane
Slides. The second collection will launch in May of 2018, and will
feature exclusive graphics on Crocs Classic Clogs, Crocband Clogs
and Sloane Slides, as well as Isabella Sandals and Flips. Both
collections will be available at select stores globally and on
crocs.com.
About Crocs, Inc. Crocs,
Inc. (Nasdaq:CROX) is a world leader in innovative casual
footwear for men, women and children. Crocs offers a
broad portfolio of all-season products, while remaining true to its
core molded footwear heritage. All Crocs™ shoes feature Croslite™
material, a proprietary, revolutionary technology that gives each
pair of shoes the soft, comfortable, and lightweight qualities
that Crocs fans know and love.
To learn more about Crocs, visit www.crocs.com.
Media Contact:
Patrick Rich
Crocs, Inc.
303-848-7000
prich@crocs.com
Crocs (NASDAQ:CROX)
Historical Stock Chart
From Aug 2024 to Sep 2024
Crocs (NASDAQ:CROX)
Historical Stock Chart
From Sep 2023 to Sep 2024