JCPENNEY MERGES STYLE, VALUE AND SPEED FOR BACK-TO-SCHOOL SHOPPERS
July 20 2017 - 8:30AM
Company Transforms
City Streets® to Fast Fashion Brand Available
at Extreme Value Prices
JCPenney.com
Products Now Ship Free to any JCPenney Store with No Minimum
Threshold
PLANO, Texas -
(July 20, 2017) - JCPenney [NYSE: JCP] is accelerating in the
fast fashion lane with the expansion of its City Streets® private
brand by offering trend-right merchandise priced at an extreme
value just in time for back-to-school. The newly expanded
collection now encompasses casual sportswear and fashion
accessories for the entire family and is the latest apparel
initiative designed to attract new and younger customers to
JCPenney, while swiftly meeting demand for stylish apparel at
everyday low prices. These items and more are now available for
free shipping when purchased at JCPenney.com and customers choose
to have their order shipped to a local JCPenney store for easy
pickup.
"We reinvented the City Streets
brand this past spring to better compete with specialty and
off-price retailers who are providing new, trend-relevant
merchandise on a quicker production timeline," said John Tighe,
chief merchant for JCPenney. "With City Streets, we can offer
affordable fast fashion for shoppers who want to continuously
update their wardrobe with the latest styles."
The entire City Streets
collection, as well as select items from other JCPenney private
brands, will be part of a merchandise assortment priced at an
extreme value every day. These products have low, fixed price
points that do not require a sale and are coupon eligible.
Throughout the year, the City Streets assortment will evolve based
on what's popular for the season, such as $5 flip flops, $9 shorts
and $10 sunglasses for summer, and $7 backpacks, $15 jeans and $12
sneakers for back-to-school.
For back-to-school, JCPenney is
encouraging friendship by highlighting City Streets anti-bullying
tees that convey statements of positivity, such as "Choose Nice"
and "Super Heroes Stick Up For Everyone." Shirts available in the
kid's department will include "Fashion Against Bullying" hangtags
that provide information for contacting Teen Line, a crisis hotline
where students can receive help or advice against bullying. The
friendship tees are available in all stores and at JCPenney.com
from $5 to $7.
Revving-Up Value
and Free Shipping Incentives
JCPenney shoppers will find compelling deals on the latest trends
throughout the entire season. Back-to-school promotions begin with
the roll out of "Power Penney Days" on July 21, showcasing $3, $5,
$7 and $9 deals on select items. Customers can also take advantage
of extra savings with a 15 percent off coupon valid through July 23
or a $10 off $10 or more coupon giveaway available to early
shoppers in stores on July 22, while supplies last.
Customers shopping jcpenney.com
will have the added convenience of shipping their online orders to
their local JCPenney store with no minimum order requirement or
shipping charge. The merchandise assortment online offers four
times the selection of the largest JCPenney store, giving customers
broader access to sizes, styles and new product categories not
found in stores, such as electronics, sporting goods and musical
instruments. Additionally, thousands of items are available for
free same-day pickup in any given store.
Accelerating
Apparel Production
JCPenney is leaning into fast fashion by reducing the development
timeline of select private brand merchandise by 40 percent. The
Company has one of the most sophisticated in-house design and
sourcing operations in the industry, and is leveraging supply chain
efficiencies, as well as the expertise of its merchant and store
teams, to accelerate apparel production and the in-store delivery
process. With the new speed-to-market initiative, JCPenney can
react more quickly to consumer trends, allocate the right product
mix and deliver value at the faster pace shoppers have come to
expect.
To download this release in
English or Spanish, and for back-to-school related images and store
b-roll, please visit:
http://www.jcpnewsroom.com/news-releases/2017/0720_back_to_school.html
JCPenney Media
Relations
972-431-3400
or jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements, images and
company information.
About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest
apparel and home furnishings retailers, is on a mission to ensure
every customer's shopping experience is worth her time, money and
effort. Whether shopping jcp.com or visiting one of over 1,000
store locations across the United States and Puerto Rico, she will
discover a broad assortment of products from a leading portfolio of
private, exclusive and national brands. Supporting this value
proposition is the warrior spirit of over 100,000 JCPenney
associates worldwide, who are focused on the Company's three
strategic priorities of strengthening private brands, becoming a
world-class omnichannel retailer and increasing revenue per
customer. For additional information, please visit
jcp.com.
###
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information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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