Salmon joins Wunderman adding commerce expertise to
Wunderman's global offering.
LONDON, June 20, 2017 /PRNewswire/ -- Wunderman, the
leading global digital agency, today announced the launch of a new
division, Wunderman Commerce with Salmon, an award-winning
ecommerce consultancy as its foundation. Salmon, which joined WPP
in 2013, provides market-changing digital commerce solutions to
retail, CPG, FMCG, B2B and financial services brands including,
Argos, Sainsbury's, Selfridges, Ted
Baker and Xerox. Sales across its clients' platforms drive
€7.4B in revenue annually.
The launch transforms Wunderman's offering to include
enterprise-level retail and mobile commerce capabilities.
Recognised as one of the world's most successful ecommerce service
providers, Salmon's expertise is in delivering strategy, platform
integration and customer experience solutions across platforms
including IBM Watson Commerce, SAP Hybris, Intershop and Magento.
Salmon will gain access to Wunderman's clients, global scale,
world-class CRM capabilities and offshore marketing automation
centres.
Salmon, which has operations in London, Amsterdam,
New York, Seattle,
New Delhi, Beijing and Melbourne, has won numerous awards including
the Online Retail Awards' ecommerce and mcommerce provider of the
year. Salmon will continue to operate as a standalone brand within
Wunderman, working with both Wunderman and other WPP companies.
Taken together, Wunderman now offers clients world-class
technology strategy and delivery capabilities across campaigns,
commerce and content allowing its clients to build a seamless
customer experience underpinned by data. This is supported by
more than 2,500 certified marketing technology and data
experts.
"This development allows us to deliver our award-winning
expertise to global brands and retailers and to work jointly with
clients that are looking to achieve true digital transformation,"
said Neil Stewart, CEO of
Salmon, who will head up the new division. "We are delighted to
join Wunderman to extend our capabilities and improve our offer to
clients."
Mark Read, Wunderman's Global
CEO, said: "With a significant share of retail growth coming
from online channels and rising disruption from Amazon, Wunderman's
clients are increasingly looking for strategic and technical
ability in building ecommerce solutions. Salmon's expertise has
been built in the UK, by many metrics the world's most competitive
ecommerce market, and we look forward to offering it to our clients
around the world as we roll out Salmon's capabilities
globally."
About Wunderman
Wunderman is a global digital agency
whose mission is to inspire people to take action. It
is Creatively Driven. Data Inspired. In 2015, industry
analysts named Wunderman a leader in marketing database operations
as well as a strong performer in customer engagement strategy and
its creative work has won numerous awards globally. Headquartered
in New York, the agency brings
together 7,000 creatives, data scientists, strategists and
technologists in 175 offices in 60 markets. Wunderman is a WPP
company (NASDAQ: WPPGY). For more information, please
visit www.wunderman.com and follow us @Wunderman.
About Salmon
Salmon is a global digital commerce
consultancy that defines and delivers market-changing ecommerce
solutions and customer journeys for the world's leading brands.
Founded in 1989, with operations in London, Amsterdam,
New York, Seattle,
New Delhi, Beijing and Melbourne, it has over 750 experts in
multichannel commerce, shaping client platforms that drive €7.4
billion in revenue annually across retail, CPT, FMCG, B2B and
financial services. Salmon was acquired by WPP in 2013 and is its
largest digital commerce consultancy. To learn more, please visit
www.salmon.com.
Contact
Martina
Suess
+1 (646) 404 4068
martina.suess@wunderman.com
Patrick Munden
+44 (0)7825 072136
pmunden@salmon.com