WOONSOCKET, R.I., May 15, 2017 /PRNewswire/ -- Launching this
month from CVS Pharmacy, the retail division of CVS Health (NYSE:
CVS), is the new multi-platform Long Live Skin campaign
aimed at increasing awareness around skin health, sun safety and
the importance of proper skincare.
The Long Live Skin Campaign kicks off today on
https://www.cvs.com/longliveskin and on CVS Pharmacy
social handles with a video where women share "advice to their
younger self." The women offered their guidance on a variety of
life topics including love, loss, courage, and embracing both
inner and outer beauty. The campaign was designed to inspire
advice sharing across generations of women and will also include
shorter videos that focus on skincare and beauty routines. Women
are invited to join the conversation with @CVSPharmacy by using the
#AdviceToMyYoungerSelf hashtag on Instagram and
Twitter.
The Long Live Skin campaign will start by focusing on
proper sun safety during May, which is Skin Cancer Awareness
Month. The campaign will continue throughout the summer and
will include in-store signage with information and tips on sun
protection and skincare, additional videos with skincare advice
shared via social, digital and radio, as well as special weekly
ExtraCare offers on skincare, sun care and more.
"We are proud to launch the Long Live Skin campaign to educate
and engage consumers around skincare, and this program is a natural
extension of CVS Pharmacy's ongoing efforts to help customers on
their path to better health," said Judy
Sansone, Senior Vice President of Front Store Business &
Chief Merchant at CVS Pharmacy. "Taking good care of your skin is
part of taking care of your health, so we're making it easier than
ever for our shoppers to access the information and products they
need, including those with greater skin health benefits."
In addition, CVS Pharmacy and Johnson & Johnson have
partnered with the American Cancer Society to create exclusive
content for in store signage, cvs.com and the CVS Pharmacy
circular. CVS Pharmacy Beauty Consultants will share the
information and tips on the importance of proper sun care and skin
health with customers. Johnson & Johnson will donate
$1 for every Neutrogena or Aveeno
product with SPF 15 or higher purchased from June 18-24 to the American Cancer Society to help
prevent skin cancer.
"We applaud CVS Pharmacy for working on a campaign to educate
and empower consumers to be more proactive regarding skin health,"
said Dr. Richard Wender, American
Cancer Society Chief Cancer Control Officer. "We are thrilled
to participate in this partnership that focuses on skin cancer
prevention and early detection—to help ensure a healthy and safe
summer for everyone."
The Long Live Skin campaign is also supported by other
initiatives focused on healthy skincare and the importance of sun
protection:
- CVS Pharmacy is the only national retailer to remove all sun
care products with SPF lower than 15 from shelves, and has added
more than 30 new SPF+/broad spectrum products that either meet or
exceed FDA standards.
- By the end of 2019, all parabens, phthalates and formaldehyde
donors in beauty and personal care products within the CVS Health,
Beauty 360, Essence of Beauty, Promise Organic and Blade store
brand product lines will be removed.
- 70% of CVS Pharmacy pharmacists address patient questions
related to skin concerns each day. In response, CVS Pharmacy is
launching a new Skin Solution section in the pharmacy checkout in
4,000+ stores on June 25 with
education and dermatologist-recommended products for top
chronic/episodic skin conditions like acne, rosacea, scarring,
rashes, sunburn and more.
- New brands with greater skin health benefits are launching
throughout 2017, from preventative and proactive skincare with
increased SPF, to more dermatological-approved options as well as
additional natural and organic products.
To learn more, https://www.cvs.com/longliveskin. To join
the Long Live Skin conversation online, share your best skincare
advice with #AdviceToMyYoungerSelf on your social
channels.
About CVS Pharmacy
CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), is
America's leading retail pharmacy with over 9,700 locations. It is
the first national pharmacy to end the sale of tobacco and the
first pharmacy in the nation to receive the Community Pharmacy
accreditation from URAC, the leading health care accreditation
organization that establishes quality standards for the health care
industry. CVS Pharmacy is reinventing pharmacy to help people on
their path to better health by providing the most accessible and
personalized expertise, both in its stores and online at CVS.com.
General information about CVS Pharmacy is available at
http://www.cvshealth.com.
Press
Contact:
Erin Pensa
CVS Pharmacy®
T: 401.770.4786
E: epensa@cvs.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/cvs-pharmacy-launches-long-live-skin-campaign-to-increase-awareness-around-sun-safety-and-skin-health-300457373.html
SOURCE CVS Pharmacy