NEW YORK and SAN FRANCISCO, May 11,
2017 /PRNewswire/ -- The National Football League and
Twitter today announced a new multiyear deal to deliver uniquely
packaged official NFL video and other types of content to fans
around the world daily, year-round.
The NFL and Twitter, who have collaborated since 2013 through
the Amplify program, will offer brands the opportunity to advertise
on official NFL content created specifically for the Twitter
platform. The deal breaks new ground in creative live programming
and video-on-demand content.
Live Show
The NFL will produce a 30-minute live
digital show that will air on Twitter five days per week during the
NFL season. The program will be hosted by top NFL Network talent
and will cover breaking news, game highlights, key storylines,
fantasy projections, team power rankings, pre-game updates, and
more.
Live Pre-Game Coverage
The NFL will utilize Periscope
and Twitter to bring fans unique live pre-game access from each of
its primetime game windows, as well as other key match-ups during
the season. From player warm-ups to sideline interviews, the
NFL live broadcasts will give fans the ultimate behind-the-scenes
experience on game days.
Video Clips
The NFL will continue to program a full
slate of highlights, breaking news and analysis, and fan favorites
like "Throwback Thursday" (#TBT) to keep its fans in-the-know on
everything NFL. From gameday to historical content, Twitter
is the place for NFL fans.
"Twitter continues to be an important partner in accessing
millions of highly engaged fans on digital media," said
Brian Rolapp, Chief Media and
Business Officer for the NFL. "We have every expectation that the
new daily live show, produced by NFL Network and featuring some of
our top analysts, will quickly become some of the most popular
programming on Twitter."
"We are very excited to offer football fans around the world
even more content on Twitter from the NFL," said Twitter COO
Anthony Noto. "This new multiyear
collaboration will bring compelling live studio programs that
discuss what's happening in the NFL, unique behind the scenes live
broadcasts before games, and the best NFL highlights to Twitter,
alongside the real-time NFL conversation."
About Twitter
Twitter, Inc. (NYSE: TWTR) is what's
happening in the world and what people are talking about right now.
On Twitter, live comes to life as conversations unfold, showing you
all sides of the story. From breaking news and entertainment to
sports, politics and everyday interests, when things happen in the
world, they happen first on Twitter. Twitter is available in more
than 40 languages around the world. The service can be accessed at
twitter.com, on a variety of mobile devices and via SMS. For more
information, visit about.twitter.com or follow @twitter. For
information on how to download the Twitter and Periscope apps,
visit twitter.com/download and periscope.tv.
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SOURCE Twitter, Inc.