Evine Partners with Prolific Inventor to Help Customers Get Organized
April 17 2017 - 8:03AM
“Lindsay Soko Solutions” premieres April 18 &
19 with a variety of problem-solution products designed to simplify
and streamline customers’ lives.
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video
commerce company (evine.com), today announced that it will premiere
“Lindsay Soko Solutions,” a problem-solution product line from
prolific inventor and entrepreneur, Lindsay Soko. Debuting April 18
and 19 on Evine, the innovative storage and organization collection
is focused on solving everyday problems with simple, yet effective,
solutions. Designed by women, for women, Soko’s products are not
only functional, but feminine as well.
“You can’t help but be excited for what Lindsay Soko can bring
to our customers,” said Bob Rosenblatt, Chief Executive Officer of
Evine. “Not only is her on-screen energy contagious, but her
products are unique, highly demonstrable and a great value… things
we know are key to success in our video commerce space. Beyond her
products and camera-perfect personality, I believe there’s a huge
opportunity for us to be disruptive in the storage and organization
category. Customers look to us to help make their lives better, and
by delivering products that simplify everyday organizational tasks,
we help them to be good to themselves.”
“There’s a real joy in simplifying your life. As an
entrepreneur, wife, mother, step-mother and attorney, I know as
well as anyone the benefits of streamlining and simplifying. Most
of the products I’ve designed, I’ve done so out of necessity to
organize the chaos of everyday life,” said Lindsay Soko. “I can’t
wait to show women everywhere that taking control and becoming more
organized can be feminine and elegant, as well as functional and
practical.”
“Lindsay Soko Solutions” premieres on Evine April 18 at 3pm and
8pm ET and April 19 at Noon ET. The collection includes a variety
of exclusive values on space-saving products designed to make
closets more organized, as well as sophisticated, wearable items
for fashion-savvy women:
- Accessory Stax™ – a hanging vertical organizer for storing
scarves, jewelry, handbags and other accessories.
- Shoe Stax™ – an innovative solution which accommodates two
pairs of shoes into the space of just one.
- Boot Hanger™ – created to fit any closet, the Boot
Hanger™ is designed to protect, store and organize boots.
- Boot Snugs™ – suspenders for pant hems, Boot Snugs™ keeps pants
tucked inside boots.
- Any Wear-it Wallet™ – a garter-style wallet that allows women
to tuck their important cards, identification and cash inside their
boots or around belt loops.
Viewers are invited to watch via cable and satellite, mobile
apps and live streaming online at www.evine.com. Evine airs on
DIRECTV channels 73 and 316, DISH Network channels 134 and 228,
Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube
and on the nation's top cable providers. Find Evine in your area:
bit.ly/1CNa450.
For more information on “Lindsay Soko Solutions,” visit
www.evine.com/lindsaysoko. For more information on Evine, visit
www.evine.com.
About Evine Evine Live Inc. (NASDAQ:EVLV)
operates Evine, a multiplatform video commerce company that offers
a compelling mix of proprietary and name brands directly to
consumers in an engaging and informative shopping experience via
television, online and mobile. Evine reaches approximately 87
million cable and satellite television homes 24 hours a day with
entertaining content in a comprehensive digital shopping
experience.
About Lindsay SokoLindsay Soko founded
Boottique, an ecommerce company, in 2007 with the mission to invent
better ways to get people organized. This mother of inventions is a
wife, mom and attorney. She understands the need to streamline and
simplify. Most of Lindsay’s products were invented out of
necessity. She is a fundamental problem solver and an innate
entrepreneur. Faced with organizational and efficiency
problems in her own life a few years back, she looked, yet couldn’t
find solutions smart enough to handle her hectic world.
CONTACTS
Media
Dawn Zaremba
Evine
press@evine.com
(952) 943-6043
Investors
Michael Porter
Evine
mporter@evine.com
(952) 943-6517
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