Pitney Bowes Forms a New Data Practice to Drive Digital Transformation Initiatives
March 09 2017 - 8:00AM
Business Wire
Pitney Bowes Inc. (PBI: NYSE), a global technology company that
provides innovative products and solutions to power commerce, today
introduced a new data practice to help businesses accelerate their
digital transformation initiatives. This new cross-company practice
is designed to help organizations utilize data and analytics to
deliver a superior customer experience, support product and service
innovation, and optimize business processes. Data-driven customer
insights are key to serving the needs, and securing the business
of, today’s hyper-connected customers. By 2020, IDC predicts data
analytics will double, and that data-related monetization efforts
will result in companies investing in the data assets they collect
by 100-fold or more.[1]
Pitney Bowes has been an established leader in the address
validation and data quality markets for over 30 years, and sees the
increased opportunity to help businesses, both large and small, to
better integrate and enrich data with location-based information to
better understand and engage with customers. The company offers a
comprehensive and unique portfolio of business and location data
including geocoding, world boundaries, streets, demographics and
points of interest with over 400 data products featuring global
coverage around the world.
Through this new practice, Pitney Bowes will work with clients
to solve the emerging challenges posed by the volume and velocity
of data and the applications necessary for better insights. Dan
Adams, the former CEO of Maponics and now the Vice President of
Product Management of Data for Pitney Bowes, will set the corporate
strategy to deliver the value of cross-company data assets to
clients as they face the challenges of digital transformation. He
will work with an extended team to expose the company’s portfolio
of data assets to internal and external development, innovation and
applications teams. Olga Lagunova, the Chief Data and
Analytics Officer for Pitney Bowes, will lead the research and
development of new data products across all of the company’s
businesses. Pitney Bowes acquired Maponics, a leading provider of
premium quality, geospatial boundary and contextual data to further
complement and expand its overall capabilities.
“Our objective is to support our client’s desire to increase the
value of location-based data and deliver competitive
differentiation,” said Dan Adams. “Data has been at the core of our
business for several decades. We have access to billions of unique
and proprietary data points, and we have the ability to transform
them into actionable insights.”
In addition to its significant data assets, Pitney Bowes has
enhanced its products and solutions with Big Data, IoT, and Machine
Learning capabilities. This innovation has already manifested
itself in two industry awards, including “Best Business
Transformation” award for its SmartLink™ solution from the IOT
Solutions World Congress in 2016, and the “Industrial Internet
Innovator of the Year” for Clarity™ at GE Minds + Machines in 2015.
These advanced data and analytics capabilities are also powering
the Pitney Bowes Commerce Cloud, launched in 2016.
“Our unique data assets—combined with our capabilities within
Big Data, Spatial Analytics, and Machine Learning—is powering our
own digital transformation,” said Olga Lagunova. “We are using this
knowledge to help our clients go through similar transformations
and to provide business outcomes that help improve their own
customer experience.”
Pitney Bowes offers targeted, location-based and
industry-specific business data for several industries including
telecommunications, real estate, insurance, and mobile Ad-Tech.
These precise data sets enable businesses to make more informed
decisions, manage risk, better engage customers, and grow
revenue.
Driving Competitive Advantage with
Business Partners
Pitney Bowes is working with a network of Regional Systems
Integrators (RSIs) to bring the company’s data solutions to an
increasing number of use cases and applications. Currently, Pitney
Bowes is working with more than 50 RSIs to develop personalized
client solutions across various industries.
“Pitney Bowes Software Solutions provide a great complement to
our analytics offerings, and enrich our models for predictive
analytics and machine learning for customer analytics problems that
we are trying to tackle,” said Supreet Singh, EVP Pegasus Knowledge
Solutions. “The expansive data sets allow us to consider new
applications as we innovate new client use cases and
solutions.”
“We see great potential to drive machine learning and AI
capabilities leveraging the detailed industry data sets from Pitney
Bowes,” said Timothy Kreytak, Chief Executive Officer at Ironside
Group. “Our data science practice is built on helping clients to
organize, enrich, report and predict outcomes with data. We are
committed to helping customers make better business decisions, and
Pitney Bowes supports us to do just that.”
To learn more about the comprehensive data offerings by Pitney
Bowes, please visit us online at
http://www.pitneybowes.com/us/data.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company powering
billions of transactions – physical and digital – in the connected
and borderless world of commerce. Clients around the world,
including 90 percent of the Fortune 500, rely on products,
solutions, services and data from Pitney Bowes in the areas of
customer information management, location intelligence, customer
engagement, shipping, mailing, and global ecommerce. And with the
innovative Pitney Bowes Commerce Cloud, clients can access the
broad range of Pitney Bowes solutions, analytics, and APIs to drive
commerce. For additional information visit Pitney Bowes, the
Craftsmen of Commerce, at www.pitneybowes.com.
[1] IDC, IDC FutureScape: Worldwide Big Data and Analytics
2016 Predictions, 259835, November 2015
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Pitney Bowes Inc.Pasha Dahncke, 203-351-6864Director,
Communications Software SolutionsBipasha.dahncke@pb.com
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