Nominations are Open to Name One U.S. Community
Kraft Hockeyville™ USA 2017
Winning Community to Receive Chance to Host an
NHL® Pre-Season Game Televised on NBCSN and $150,000 in Arena
Upgrades
Kraft Hockeyville™ USA is officially back and nominations are
open to find America’s most spirited and enthusiastic hockey
communities. Towns across the U.S. can now contend for the coveted
title of "Kraft Hockeyville™ USA 2017" and enter for a chance to
host an NHL® Pre-Season game televised live on NBCSN and $150,000
in arena upgrades. All the program partners are back -- the
National Hockey League Players’ Association (NHLPA), National
Hockey League (NHL®), NBC Sports Group and USA Hockey -- to support
the search to find the ten communities across the U.S. that exhibit
the most pride, passion and love for the game of hockey. A formal
announcement will be made during NBC’s broadcast of the 2017
Bridgestone NHL® Winter Classic outdoor game between the St. Louis
Blues® and the Chicago Blackhawks® at Busch Stadium in St.
Louis.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170102005083/en/
(Photo: Business Wire)
“Like the rest of the country, we were inspired by the pride and
brilliant enthusiasm Marquette demonstrated to become Kraft
Hockeyville™ USA 2016,” said Nina Barton, Senior Vice President of
Marketing, Kraft Heinz. “We can’t wait to see what this year’s
contest brings, and we look forward to helping more hockey
communities thrive across America in 2017.”
Jeremy Roenick, former NHL® great and current NHL® analyst for
NBC, is back as program ambassador. “I’m thrilled to be back as
part of Kraft Hockeyville™ USA 2017 to help inspire community rinks
and youth hockey players across the U.S.,” said Roenick. “This
great program helps share the hockey spirit and allows me to work
with the next generation of players to bring communities
together.”
How Kraft Hockeyville™ USA 2017
Works
Like a hockey game, Kraft Hockeyville™ USA 2017 has three
periods. In the first period, communities across the country are
encouraged to enter by sharing unique stories about their local
rink, teams, hockey spirit and passion and submitting their
nominations now through March 10, 2017, at
www.KraftHockeyville.com, where complete contest rules and
nomination applications are available.
The competition heats up in the second period when 10 community
finalists will be chosen, which includes three rounds of public
voting:
- Round 1 (April 11-13, 2017) – Top four
communities chosen to move on to the next round; remaining six each
receive $10,000 toward arena upgrades.
- Round 2 (April 18-19, 2017) – Top two
finalists selected; remaining two each receive $25,000 toward arena
upgrades.
- Round 3 (April 24-25, 2017) – One
community will emerge as Kraft Hockeyville™ USA 2017; runner-up
will receive $75,000 toward arena upgrades.
In the final period, the winning community will be announced
April 29, 2017 and receive the grand prize of the chance to host an
NHL® Pre-Season game televised on NBCSN, as well as $150,000 in
arena upgrades from Kraft Heinz.
Since launching in Canada in 2006, Kraft Hockeyville™ has
positively impacted 82 communities with over $3 million donated in
arena upgrades across Canada and the U.S. Throughout the program,
Kraft Heinz will also leverage its diverse portfolio of products to
unite hockey fans in their celebrations of the sport and their
communities. The campaign will celebrate a variety of iconic Kraft
Heinz brands including Planters, Velveeta, Maxwell House, Heinz,
Oscar Mayer and Kraft Macaroni & Cheese.
For contest rules, information on nominating a community and
complete program details, visit www.KraftHockeyville.com. Kraft
Hockeyville™ USA 2017 can also be found at
Facebook.com/KraftHockeyvilleUSA and on Twitter (@HockeyvilleUSA).
Fans can join the conversation using #HockeyvilleUSA.
###
NHLPA, National Hockey League Players’
Association and the NHLPA logo are trademarks of the NHLPA. ©
NHLPA.
NHL, the NHL Shield and the word mark NHL
Winter Classic are registered trademarks of the National Hockey
League, and the NHL Winter Classic logo and HOCKEYVILLE are
trademarks of the National Hockey League. All NHL logos and marks
(including HOCKEYVILLE) and NHL team logos and marks are the
property of the NHL and the respective NHL teams and may not be
reproduced without the prior written consent of NHL Enterprises,
L.P. © NHL 2016. All Rights Reserved.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food
and beverage company in the world, with eight $1 billion+ brands. A
globally trusted producer of delicious foods, The Kraft Heinz
Company provides high quality, great taste and nutrition for all
eating occasions whether at home, in restaurants or on the go. The
Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun,
Classico, Jell-O, Kool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon,
Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit
www.kraftheinzcompany.com.
ABOUT THE NHL
The National Hockey League (NHL®), founded in 1917, will
celebrate its Centennial anniversary in 2017. The year-long
celebration will pay tribute to 100 years of NHL hockey by honoring
the past, commemorating the present, and celebrating its future. In
2017 the League will also celebrate 125 years of the most revered
trophy in professional sports – the Stanley Cup®. Comprised of 30
Member Clubs, the NHL is represented by players from more than 20
countries across team rosters. Each year, the NHL entertains
hundreds of millions of fans around the world. The League
broadcasts games in more than 160 countries and territories through
its rightsholders including NBC/NBCSN in the U.S.,
Sportsnet and TVA in Canada, and Viasat in the Nordic
Region. The NHL reaches fans worldwide with games available online
in every country including via its live and on-demand streaming
service NHL.TV™. Fans are engaged across the League’s digital
assets on mobile devices via the free NHL® App; across nine social
media platforms; on SiriusXM NHL Network Radio™, and on NHL.com,
available in eight languages and featuring an enhanced statistics
platform powered by SAP, providing the definitive destination for
hockey analytics. The NHL is committed to giving back to the
community through programs including: Hockey is for Everyone™ which
supports nonprofit youth hockey organizations across North America;
Hockey Fights Cancer™ which raises money and awareness for hockey’s
most important fight; NHL Green™ which is committed to the pursuit
of sustainable business practices; and a partnership with the You
Can Play Project, which is committed to supporting the LGBT
community and fighting homophobia in sports. For more information,
visit NHL.com.
ABOUT THE NHLPA
The National Hockey League Players’ Association (NHLPA),
established in 1967, is a labor organization whose members are the
players in the National Hockey League (NHL). The NHLPA works on
behalf of the players in varied disciplines such as labor
relations, product licensing, marketing, international hockey and
community relations, all in furtherance of its efforts to promote
its members and the game of hockey. In 1999, the NHLPA launched the
Goals & Dreams fund as a way for the players to give something
back to the game they love. Over the past 17 years, more than
70,000 deserving children in 34 countries have benefited from the
players' donations of hockey equipment. NHLPA Goals & Dreams
has donated more than $23-million to grassroots hockey programs,
making it the largest program of its kind. For more information on
the NHLPA, please visit www.nhlpa.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170102005083/en/
The Kraft Heinz CompanyCaroline Krajewski,
847-646-2567Caroline.Krajewski@kraftheinzcompany.comorUnited
Entertainment GroupKatie Tufts,
917-595-3160Katie.Tufts@uegworldwide.com
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