Drew Barrymore, John Cena, YOONA, Henry Lau Join Crocs as Brand Ambassadors Encouraging Everyone to ‘Come As You Are’
December 12 2016 - 7:30AM
Crocs, Inc. (NASDAQ:CROX) today announced that entertainment
superstars Drew Barrymore, John Cena, YOONA and Henry Lau will
serve as global ambassadors in the brand’s “Come As You Are”
campaign, which will celebrate the uniqueness of individuals and
inspire everyone to be comfortable in their own shoes.
“‘Come As You Are’ is an invitation for people to come together
and share their one-of-a-kind-ness,” said Gregg Ribatt, Crocs Chief
Executive Officer. “Crocs has never wavered from its identity:
optimistic, versatile, comfortable and not afraid to poke holes in
convention. Drew, John, YOONA and Henry are perfect partners for
what our brand stands for – including celebrating diversity and all
that makes each of us unique.”
Crocs, a world leader in innovative casual footwear known for
its iconic Classic Clog and numerous other styles for all seasons,
will launch the campaign in early 2017.
Actress, entrepreneur, producer, director, author and Golden
Globe Award winner Barrymore started her acting career at just 11
months of age and has starred in and produced numerous box office
hits, including “Never Been Kissed,” “Charlie's Angels,” “50 First
Dates” and “ET.” Among her projects in 2017, she will star in and
executive produce the Netflix series “Santa Clarita Diet.”
“When Crocs first approached me, I was immediately drawn to the
positivity of the campaign,” said Barrymore. “Embracing the ‘Come
As You Are’ spirit is about being comfortable with your true self
in all that you do. As a mother of two young children, that
message is important to me. There’s so much more love than there is
lack of love in the world. You just have to gravitate towards
it.”
From humble beginnings to Wrestlemania, appearing in major
motion pictures and hosting the ESPYS and Teen Choice Awards this
year, 15-time WWE World Champion Cena’s “Never Give Up” mantra is
known worldwide by his millions of fans across the globe.
“I have a real, personal connection with ‘Come As You Are’,”
Cena said. “Not being afraid to be yourself is something I
have lived and encouraged since I was 14 years old when I was
bullied for being ‘different.’ I learned to not just endure
the negativity, but to actually thrive on it and turn it into
something positive. I applaud an iconic brand like Crocs for
stepping up and building a campaign to encourage and celebrate it.
It’s a perfect fit for me.”
YOONA broke onto the music scene in South Korea in 2007 as a
member of group Girls’ Generation. She has since made a name for
herself as an award-winning actress and is consistently recognized
for her charitable contributions.
“What I love about the ‘Come As You Are’ campaign is that it’s
an opportunity to inspire people to be comfortable in their own
shoes,” YOONA said. “The spirit of the campaign is about overcoming
preconceived notions and being comfortable with your true self in
all that you do.”
A member of Super Junior –M, singer, songwriter, composer,
producer Henry Lau is a multi-faceted musician who has also been
active on screen in both scripted and unscripted programs. His
popularity goes beyond Korea, to China, Japan and the rest of
Asia.
“Some people are afraid to truly be themselves,” said Lau. “I’ve
been there. Afraid to share fears, self-doubts and even
accomplishments, because I didn’t want to be judged. Part of what I
love about this campaign is that it’s about celebrating everything
you’ve gone through – the good and the bad.”
Crocs plans to announce more details of the campaign in early
2017.
About Crocs,
Inc. Crocs, Inc. (Nasdaq:CROX)
is a world leader in innovative casual footwear for men, women and
children. Crocs offers a broad portfolio of all-season
products, while remaining true to its core molded footwear
heritage. All Crocs™ shoes feature Croslite™ material, a
proprietary, revolutionary technology that gives each pair of shoes
the soft, comfortable, lightweight and non-marking qualities
that Crocs fans know and love. Since its inception in
2002, Crocs has sold more than 350 million pairs of shoes
in more than 90 countries around the world.
Media Contact:
Patrick Rich
Crocs, Inc.
303-848-7000
prich@crocs.com
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