Santa Claus is Comin’ to Town: A Department Store Holiday Tradition
November 30 2016 - 7:00AM
THE BON-TON FAMILY OF STORES WELCOMES THE
BELOVED MAN IN THE RED SUIT WITH FAMILY-FRIENDLY “SANTA FEST” IN
EVERY STORE
The Bon-Ton Stores, Inc. (NASDAQ:BONT) which operates Bon-Ton,
Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and
Younkers stores brings all things merry and bright to center stage
with Santa’s arrival. Celebrate everyone’s favorite jolly old
soul during a special “Santa Fest” at every store location
Saturday, December 3 and Saturday, December 10 from 11am-3pm.
Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/03362ae5-2ffc-4f87-bd92-3dfa3c8bfc29
http://www.globenewswire.com/NewsRoom/AttachmentNg/6c1569e9-89e3-467d-97b4-f8c2362b5a22
Children and families can take free selfies with Santa, create
family-friendly crafts including reindeer ears and holiday greeting
cards, enter for a chance to win prizes and enjoy hot chocolate
treats. Parents receive 30% off on kids’ apparel purchases all day.
To find a Santa Fest location, visit bonton.com/santafest.
Adding to the holiday cheer is the launch of a partnership with
American Idol alum and BMG recording artist Danny Gokey. Gokey’s
exclusive recording of the classic “Santa Claus is Comin’ to Town”
serves as the Bon-Ton Stores’ signature song for the 2016 holiday
television campaign. The song will also be a bonus track on Gokey’s
award winning holiday CD “Christmas is Here” which debuted at #1 on
the Billboard Holiday Album chart last year. The CD with bonus
track is available exclusively at Bon-Ton Stores. For every CD
purchased, one dollar of the proceeds will benefit Sophia’s Heart,
a non-profit organization which Gokey founded in honor of his late
wife to serve at-risk children and families. The Bon-Ton Stores,
Inc. aims to raise $10,000 for the non-profit in
December.
“The holidays are a time to celebrate families” said Gokey. “It
brings me a lot of joy to combine my passion for music with that
special holiday spirit and share it with others. This is also the
season of giving and I’m grateful to the Bon-Ton Stores for helping
Sophia’s Heart change lives and restore hope for hundreds of kids
and families.”
Gokey’s CD will be available at most stores and online for
$11.98 December 1 through December 24. To learn more visit
bonton.com/gokey starting December 1.
About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York,
Pennsylvania and Milwaukee, Wisconsin, operates 267 stores, which
includes 9 furniture galleries and five clearance centers, in 26
states in the Northeast, Midwest and upper Great Plains under the
Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman,
Herberger's and Younkers nameplates. The stores offer a broad
assortment of national and private brand fashion apparel and
accessories for women, men and children, as well as cosmetics and
home furnishings. The Bon-Ton Stores, Inc. is an active and
positive participant in the communities it serves.
For store
locations and information, visit bonton.com. Join the conversation
and be inspired by following Bon-Ton on Facebook, Twitter,
Instagram, Pinterest and the fashion, beauty and lifestyle blog,
#LoveStyle.
About Danny Gokey:
BMG recording artist Danny Gokey became a favorite of millions
of fans as a Top 3 finalist on Season Eight of American Idol. His
first album, My Best Days debuted at #4 on the Billboard Top 200
album chart. Following, Danny has celebrated a series of #1s
including his latest full album release, his first Award-winning
holiday album, “Christmas Is Here,” as well as singles including
“Hope In Front of Me” and “Tell Your Heart to Beat Again.” He is
also the founder of Sophia’s Heart, an organization established in
honor of his late wife that provides hope and help to homeless
families in crisis. It also has a thriving inner city Music &
Arts program in Danny’s hometown of Milwaukee. For more
official news and information go to www.dannygokey.com.
MEDIA CONTACT:
Christine Hojnacki, The Bon-Ton Stores, Inc. 414.347.5329
christine.hojnacki@bonton.com