Endorse Your Favorite Candidates on Facebook
October 19 2016 - 4:35PM
Dow Jones News
By Nathan Olivarez-Giles
Enough commenting: Now you can formally "endorse" a presidential
candidate on Facebook.
U.S. presidential endorsements have historically been the
territory of newspapers, celebrities, fellow politicians and
various nationwide organizations. Facebook Inc. has made it a
news-feed feature. It's not just for presidential candidates,
either: Any politician with a Facebook page now has an "Endorse"
button, including U.S. senators and representatives, state reps,
city council members, potentially even the local dogcatcher.
So go to your electoral pick's Facebook page, click the
Endorsements tab at left, then click Endorse to write your
declaration. Why does this person get your vote on Nov. 8?
If you make your endorsement public, your chosen candidate could
promote your message on Facebook for anyone to see. If you keep it
visible to just your Facebook friends, it will show up as a post on
your Facebook page and in your friends' news feeds. It will also be
visible to your friends when they look at your candidate's
Endorsements tab.
Note: Nothing here will stop you from endorsing opposing
candidates -- nothing except common sense, perhaps.
Endorsements are the latest move from Facebook to get its users
politically engaged. Since January, it has been encouraging its
users to register to vote. One reason why Facebook wants you to be
politically active? It could profit from it: Some industry watchers
project that the social network will surpass Alphabet Inc.'s Google
in revenue from political ads .
Write to Nathan Olivarez-Giles at
Nathan.Olivarez-giles@wsj.com
(END) Dow Jones Newswires
October 19, 2016 16:20 ET (20:20 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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