ANN ARBOR, Mich., April 6, 2016 /PRNewswire/ -- Domino's
Pizza (NYSE: DPZ), the recognized world leader in pizza delivery
and digital ordering platforms, is launching the easiest
way for consumers to order yet: zero-click ordering. As a brand
that is committed to providing customers with ordering choices, the
new Zero Click app for iOS and Android™ is available beginning
today and allows customers to easily place their Easy Order.
When Domino's launched the Easy Order in 2013, which refined the
ordering experience down to five clicks, it seemed like the height
of convenience for consumers. It wasn't.
Zero-click ordering is as easy as it sounds. Download the app
and link it to a Domino's Pizza Profile. When the new app is
opened, the saved Easy Order is automatically re-ordered without a
single tap, swipe or click. Customers will see a 10-second
countdown timer before the order is placed (giving consumers a
chance to stop their order) and voila!
"We think about how to make digital ordering better all day and
all night," said Dennis Maloney,
chief digital officer at Domino's. "Zero-click ordering is a dream
come true for us. I'm not saying the idea came to me in a dream
(and I'm not saying it didn't), but I challenge someone to dream up
an easier way to order."
More information and a short video of zero-click ordering can be
found at anyware.dominos.com, along with information about all of
the AnyWare™ ordering platforms, including emoji,
Twitter, text, smart TV and Amazon Echo.
About Domino's Pizza®
Founded in 1960,
Domino's Pizza is the recognized world leader in pizza delivery,
with a significant business in carryout pizza. It ranks among the
world's top public restaurant brands with a global enterprise of
more than 12,500 stores in over 80 international markets. Domino's
had global retail sales of over $9.9
billion in 2015, comprised of more than $4.8 billion in the U.S. and nearly $5.1 billion internationally. In the fourth
quarter of 2015, Domino's had global retail sales of over
$3.3 billion, comprised of over
$1.6 billion in the U.S. and over
$1.7 billion internationally. Its
system is comprised of independent franchise owners who accounted
for nearly 97% of Domino's stores as of the fourth quarter of 2015.
Emphasis on technology innovation helped Domino's generate over 50%
of U.S. sales from digital channels at the end of 2015, and reach
an estimated $4.7 billion annually in
global digital sales. Domino's features an ordering app lineup that
covers nearly 95% of the U.S. smartphone market and has recently
introduced several innovative ordering platforms, including Ford
SYNC®, Samsung Smart TV® and Pebble Watch, as
well as Twitter and text message using a pizza emoji. In late 2015,
Domino's announced the design and launch of the DXP®, a
purpose-built pizza delivery vehicle, as well as Piece of the Pie
Rewards, its first digital customer loyalty program.
Order – dominos.com
AnyWare Ordering – anyware.dominos.com
Company Info – biz.dominos.com
Twitter – twitter.com/dominos
Facebook – facebook.com/dominos
Instagram – instagram.com/dominos
YouTube – youtube.com/dominos
Photo - http://photos.prnewswire.com/prnh/20160405/351837
Logo - http://photos.prnewswire.com/prnh/20120814/DE55948LOGO-b
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SOURCE Domino's Pizza