BEIJING, Sept. 30, 2014 /PRNewswire/ -- Jumei
International Holding Limited (NYSE: JMEI) ("Jumei" or the
"Company"), China's leading online
retailer of beauty products, today welcomed 18 popular cosmetics brands to the Authentic
Beauty Product Alliance ("ABPA"), among which include DHC
Corporation, Dr. Wu, Olay, and OSM. As of September 30, 2014 the ABPA had 102 members, up
from 84 members as of July 30,
2014.
DHC Corporation is a major Japanese cosmetics manufacturer. Dr.
Wu is a popular Taiwanese medical skincare brand.
Mr. Ying-Chin Wu, Managing
Director of Dr. Wu, commented, "By
cooperating with Jumei, we hope to fully leverage their unique
marketing capabilities and brand incubation abilities to enhance
the public's understanding of medical skincare products and the Dr.
Wu brand. We have consistently striven to produce the most
effective, low allergy skincare products designed specifically for
Asian skin. We look forward to deepening our relationship with
Jumei in the future."
Currently all of the above brands are available on Jumei's
platform.
In an effort to raise product quality standards not only for its
own business, but also for the entire Chinese beauty products
industry, Jumei helped establish the ABPA in July 2013, making it the first nationwide
alliance against fake and counterfeit products in the beauty
industry. The ABPA, which includes China Quality Long March, one of
the most influential national organizations focusing on product
quality, allows customers to trace products to their source on the
ABPA website or the websites of participating brands, using
16-digit anti-counterfeit tracking codes printed on ABPA stickers.
Consumers clearly appear to be appreciating the service as they
traced over 176,000 products during the first six months after ABPA
came online. Over 20 million ABPA-certified products are currently
tagged with anti-counterfeit tracking codes. Other famous brands
which have joined in the ABPA include LANEIGE,Maybelline,La
Roche-Posay,KOSE,Mamonde and Cetaphil.
Jumei continues to post monthly spectrum analysis audits of
third party merchants in Chinese which can be found at
http://www.jumei.com/act/sepuceshi.html. The spectrum analysis
audits have been updated to reflect the testing results for
August 2014 during which the Company
tested a total of 89 SKUs, accounting for approximately 45.3% of
total merchants in the marketplace. No quality problems were
discovered.
About Jumei International Holding Limited
Jumei (NYSE: JMEI) is China's No. 1 online
retailer of beauty products as measured by gross merchandise
volume, with a market share of 22.1% in 2013, according to a
commissioned research report by Frost & Sullivan. Jumei's
internet platform is a trusted destination for consumers to
discover and purchase branded beauty products and fashionable
apparel and other lifestyle products through the
Company's jumei.com website and mobile
application. Approximately 49% of Jumei's gross merchandise volume
was generated through its mobile application in the first quarter
of 2014. Leveraging its deep understanding of customer needs and
preferences, as well as its strong merchandizing capabilities,
Jumei has adopted multiple effective sales formats to encourage
product purchases on its platform, including curated sales, online
shopping mall and flash sales.
For investor and media inquiries, please contact:
Jumei International Holding Limited
Mr. Sterling Song
Investor Relations Director
Phone: +86-10-5676-6983
kans@jumei.com
Christensen
In China
Mr. Christian Arnell
Phone: +86-10- 5900-1548
E-mail: carnell@christensenir.com
In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com
SOURCE Jumei International Holding limited