IRVINE, Calif., Sept. 26, 2014 /PRNewswire/ -- Content
syndication and monetization company, Adaptive Medias, Inc. (OTCQB:
ADTM), a leader in programmatic advertising across mobile, video
and online display, today announced the launch of its Media Graph
platform. Media Graph is the company's flagship product offering,
providing publishers, producers, and advertisers the ability to
easily and effectively monetize digital video content across all
screens and devices through one centralized solution.
Media Graph provides four major benefits to marketers who have
historically faced the same challenges in setting up, scaling and
optimizing their video campaigns: 1) easy content ingestion and
campaign setup; 2) less reliance on multiple vendors; 3) robust ad
serving and cross-screen capabilities; and 4) real-time campaign
management. Specifically, its major features include:
- Content Management and Campaign Setup: fast and simple
importing of content using a variety of methods, including API
integrated loads from YouTube and Brightcove. Users can ingest
content from these properties and many others, or leverage
Adaptive's premium video library of over 1 million.
- Vendor Fragmentation: Historically, producers and content
owners have to work with multiple service providers for each of the
major functions that Media Graph now provides under one
solution.
- Ad Solutions: using Media Graph's proprietary ad server and
customized video player, users can combine content, context, and
audience together to create powerful, controlled brand advertising
experiences that can be delivered across any screen and any
device.
- Centralized Control Panel: real-time reporting and analytics,
including robust data about bandwidth, storage, encoding, ad
serving, revenue, and campaign performance.
All platform users get access to an easy-to-navigate platform,
an HTML5/Flash friendly custom video player designed for any
device, express publishing capabilities, and encoding, video
streaming and hosting services. Users also get access to over one
million pieces of premium video content available for syndication
across all devices.
"The launch of Media Graph is a ground-breaking achievement for
us, and I'm very proud of our team for making it happen," said
Qayed Shareef, CEO of Adaptive Media. "Since I became CEO, our main
vision has been to enhance the ability for publishers to access and
monetize digital content, while greatly simplifying the process by
which that happens. The industry has had an inefficient and
fragmented model for some time with publishers having to rely on
different vendors for individual services in creating and
monetizing their campaigns from start to finish. With Media Graph,
users can leverage our video player technology, our massive library
of content, ad serving capabilities, and real-time bidding and
intelligence in one system."
Adaptive Media is positioned firmly within the fastest-growing
portions of the digital marketplace, and the Media Graph platform
sits at the nexus of digital advertising and content monetization
for the video and mobile sectors. With an expected $18 billion in mobile advertising and
$6 billion in video ad spend for
2014, the market opportunity is significant.
To sign up for a free Media Graph account, please visit
www.mediagraph.com. For more information about Adaptive Media,
please visit www.adaptivem.com.
About Adaptive Media
Adaptive Media is a programmatic audience and content
monetization provider for website owners, app developers and video
publishers who want to more effectively optimize content through
advertising. The Company provides a foundation for publishers and
developers looking to engage brand advertisers through a
multi-channel approach that delivers integrated, engaging and
impactful ads across multiple devices. Adaptive Media meets the
needs of its publishers with an emphasis on maintaining user
experience, while delivering timely and relevant ads through its
multi-channel ad delivery and content platform. For more
information, please visit www.adaptivem.com. Also, follow them on
Twitter @adaptive_m.
Safe Harbor Statement: This Press Release may contain certain
forward-looking statements within the meaning of the Securities
Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried,
whenever possible, to identify these forward-looking statements
using words such as "anticipates," "believes," "estimates,"
"expects," "plans," "intends," "potential" and similar expressions.
These statements reflect Adaptive Medias' current beliefs and are
based on information currently available to it. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause Adaptive Medias'
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. Adaptive
Medias undertakes no obligation to update or provide advice in the
event of any change, addition or alteration to the information
contained in this Press Release including such forward-looking
statements.
Contacts:
Adaptive Media
Publicity:
Mike
Sprouse
President &
CEO
Sprouse Marketing
Group
Phone: (312)
396-4106
Email:
mike@sprousemarketing.com
Adaptive Media
Investor Relations:
Casey
Stegman
Stonegate,
Inc.
Phone: (972)
850-2001
Email:
casey@stonegateinc.com
Photo - http://photos.prnewswire.com/prnh/20140924/148314
SOURCE Adaptive Medias, Inc.