UCP MONTHLY SHAREHOLDER’S NEWSLETTER: SEPT. 2014
September 12 2014 - 1:04PM
InvestorsHub NewsWire
UCP Monthly Shareholder’s
Newsletter
Issue 9:
September 2014
We
welcome our investors once again. This issue represents the
September issue of the UCP Newsletter. In it you will find the
information you need as reported by the management of the various
companies that fall under our holding company umbrella. For more
details and color photos relating to the news below, please head to
our corporate website: www.ucpworld.com
Once
again, I thank you shareholders for your supportive patience as our
communication companies continue to strategically grow stronger
throughout the Nordics! ……………Ken
UCP News:
As
reported in this week’s press release, UCP sold one of its holding
companies: Nyheter365. As detailed by our CFO, Anna-Karin
Darlin, 3Kronor sold its 80 percent ownership in
Nyheter365 for 5.5 MSEK. Original investment in Nyheter365 was 0.08
MSEK in share capital. One may wonder
how the sale fits into UCP's strategic
outlook. The response is simple.
During the years it has become increasingly
difficult for Nyheter365 to grow. This has partly been due to
competing communication and media agencies not wanting to benefit
3Kronor (a competitor in other fields) by buying the services from
Nyheter365. 3Kronor with our business mission to be the best
business partner and communication specialist for our clients aims
to always choose the best service provider for our clients.
Nyheter365 is highly respected in the market as one of the best,
but some clients want to choose other providers.
Based on our outlook on growth and profit development for
Nyheter365 and our continuance in being a majority owned entity in
3Kronor, the sale made logical sense. Additionally, coupled with
management in Nyheter365 becoming frustrated over the sales
situation a sale to management at this time was now a strategically
sound idea. Nyheter365 had a profit of 213 KSEK in 2013. 3Kronor
will in many cases continue to buy services from Nyheter365 on
behalf of clients in the future.
How
shareholder value was created by the sale?
The
price represents the equivalent of 6-8 years profit in Nyheter365
given continued 3Kronor majority ownership. Through the sale,
3Kronor can now finance other investments for the future in 3Kronor
and focus on its core objectives becoming the most important
business partner of our clients.
3Kronor
Stockholm
Our
very own Mia Forsgren, Chief Executive Officer, 3Kronor, Sweden,
has been given the honor to sit on the media jury for Eurobest. The
101 jury members set to make up the 11 juries at this year’s
European Festival of Creativity taking place in Helsinki. “This is
a collection of some of the best-known, most creatively inspired
and highest-achievers in the industry and I’m delighted to be able
to say that just under 50% of them are female, the highest
proportion we have ever had on a jury” comments Louise Benson,
Eurobest Festival Director, “Our juries play a hugely important
role as it is their decisions that will define the direction of the
industry whilst putting the spotlight on ground-breaking ideas from
across Europe. It’s fantastic that we have such a strong team to do
this.” More information can be found at this
link:
http://www.eurobest.com/home/
Reporting in from Stockholm, CEO Mia Forsgren
also states the following. New interns have joined 3Kronor
Stockholm this month to help out and learn in the following areas:
marketing, content and RTB. We also added to our team Sara
Hemmingsson to help out with content marketing.
As to
new clients, 3Kronor landed major ones. They include: Soda Stream,
Secure Mailbox - software, Urb-it – (software within logistics)
EMC2, and Fazer – Finland’s biggest brand within chocolate and
bread. In addition, current clients have given the company
additional new work assignments.
Also,
it has been announced that there will be a new cooperation with one
of the best digital agencies in Sweden – Mina Bästa Polare (“My
Best Buddies”): http://www.minabastapolare.se/en/
They
have reps sitting in the office three days a week. Offering skills
from coding to design, they are already involved in strategic
marketing campaigns for several of our clients.
Finally, 3Kronor Stockholm’s client advisory
board is taking great shape, with our first meeting completed. The
advisory board has two of the very best within the communications
area on board: (founder of the digital agency Farfar and a global
creative career) and Micael Dahlén (famous professor and author
within marketing at the biggest business school in Sweden,
Stockholm School of Economics).
In
sum, it has been a great month and more still ahead for the
Stockholm
office!
3Kronor
Copenhagen
In the past month, the Copenhagen office signed on two new clients.
The first one is a client by the name of Space Scooter, which to
date has had TV campaigns running on the Nickelodeon network. This
product surely will be the number one kid’s item for the
holidays.
The second
client is Abbott Medical. Ad campaigns for this prestigious
client will run in both Denmark and Sweden. 3Kronor Copenhagen has
gotten the honor of handling Abbot Medical’s first ever mass
marketing campaign for a new type of blood glucose meter where no
prick in the finger is necessary. Since it’s a limited target
group, 3Kronor will be starting out with SEM and Facebook, then
spread its good message into other media.
3Kronor
New York/Columbia International Media
Check
out my blog: Madison Avenue Greetings, a NY Blog by Ken Rosenthal,
found @ www.3kronor.com/nyheter/
HowCom/HowCom Evolution -
Sweden
New Hires:
A lot of
positive action has happened over at
HowCom. Lotta Pfeiler was
employed
as Insight Director. Lotta has a background that includes holding
the position as Insight Manager at Carat Sweden. She is a very
experienced Consumer Insight professional, media strategists and
marketing communications professional that will strengthen
HowCom Evolutions qualitative research
department.
HowCom also welcomes Olle Svensson, who
will work as Head of Digital Strategy. Olle’s
background and previous experience revolves around brand and
communications strategy, digital strategy and organizational
transformation.
Client Wins:
National Museum of
Sweden is Sweden’s
premier museum of art and design. It is owned by the
government with a mandate to preserve cultural heritage and
promote art, interest in art and knowledge of art.
HowCom will assist the National Museum with
target group analysis, media strategy and marketing
consultation.
Current Client
News:
Sevenday Finance, one of our current clients,
has now been through a segmentation phase and is now in the
planning stages for the launch of their new business area -Vehicle
Finance, primarily in digital media during the
fall.
Overall:
For
the third year in a row HowCom has been invited to lecture at the
Bergh’s School of Communication in Stockholm about the future
role of the media agencies in the digital media
landscape. We are very proud of this
accomplishment and look forward to a strong 4thQ.
Native Clicks –
Spain
Spotlight On:
Sara Wendle, Head Digital Media Management
Specialist @ 3Kronor Stockholm
When
you think of amazing strategic digital talent, you think of Sara.
Upon talking to her, you know how much knowledge she has about the
digital media world. From programmatic to ad traffic management to
the latest media buying technology, Sara knows about it. And Sara
certainly knows how to use her skillset to meet the goals of our
clients. She works hand in hand with 3Kronor’s client at all
levels, guiding them through the very intricate stages that
encompass digital media. So why is Sara so
talented?
Sara
has been in this business of ours for over 14 years, working prior
to her current stint at 3Kronor as the CEO of a marketing and media
company. Her giving personality and ease of teaching others helps
her colleagues achieve success all the time. We are very fortunate
to have her on the team.
In Sight - Norway
As we
go to press, no changes have been reported for In Sight
Communications.
About United Communications
Partners
United Communications Partners is a
communication group with its subsidiaries and operational focus in
Europe and North America. For more information please visit our
website: www.ucpworld.com or find us on the
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Contact Us:
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Broadway, Suite 302
New
York, NY 10007
Email: ken.rosenthal@ucpworld.com